--- title: 'Staff Frontend Software Engineer at Firework' canonical: 'https://feeny.ai/job/staff-frontend-software-engineer-firework-hong-kong-ngeqna42vk5y' type: 'job' last_seen: '2026-09-09' --- # Staff Frontend Software Engineer at Firework - **Company:** Firework - **Location:** Hong Kong, China - **Work type:** hybrid - **Posted:** 2026-03-20 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/fireworkhq/f7cdbb7f-dc1b-4063-a0b1-c5f5d2458840 ## Job description ## About Firework Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race. We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale. Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce. If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together. Summary Our Engineering team is growing! We’re seeking a skilled Staff Frontend Engineer to join our global team, contribute deep technical expertise and scale our high-performance backend systems. ## What you’ll be doing - Lead the design, architecture, and development of rich, scalable user interfaces and experiences across distributed systems that integrate seamlessly with backend services - Drive frontend technical strategy and establish best practices for building high-performance, maintainable, and scalable UI architectures - Partner closely with customers to understand technical requirements, address complex questions, and design scalable solutions that can leveraged across the broader customer base - Collaborate cross-functionally with product managers, designers, and engineering teams to shape and deliver elegant, responsive, and high-impact user experiences across multiple devices and platforms - Champion improvements to engineering standards, frontend architecture, tooling and development processes to enhance team productivity and product quality - Lead thoughtful code reviews, mentor engineers, and foster a culture of high-quality, reusable and maintainable frontend code - Build and evolve a robust repository of reusable UI components and shared libraries that accelerate development across teams - Provide technical leadership and clear documentation for key technical and business stakeholders, proactively communicating architectural decisions, project milestones and development progress - Influence product and engineering roadmaps by identifying opportunities to improve user experience, scalability and platform capabilities We’ll be excited if you have - Bachelor’s degree in Computer Science, Engineering or relevant field - 6+ years of related experience - Advanced proficiency in building responsive and scalable Web applications in React - Proven experience with AJAX, XML, JSON, and best practice design patterns - Familiarity with UX principles and site performance optimization - Advanced knowledge/ experience with React - Strong grasp of computer science fundamentals, such as data structures and algorithms - Working experience with automated testing and version control systems like Git - Team-oriented mindset and excellent communication skills; ability to understand different perspectives and contribute to meaningful technical discussions - Experience with commerce and CMS platform integration as a big plus Locations The role is hybrid and we are looking for candidates in Fuzhou, China. Candidates outside the location are encouraged to apply though must be willing to relocate. Don’t hold back We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. ## About Firework ## Company Overview - **One-liner**: Firework is a video commerce platform that helps brands source, curate, and syndicate shoppable video content across their websites, apps, and email to drive engagement and conversion. - **Entity Type**: Private (venture-backed; has raised 8+ funding rounds including Series B) - **Headquarters**: San Mateo, California, United States - **Founded**: 2017 (originally operating as Loop Now Technologies, Inc.) - **Founders**: Vincent Yang (CEO) and Jerry Luk (COO) ## Core Business - **Primary industry**: Video Commerce / Marketing Services / E-commerce enablement - **Target customers**: B2B — enterprise retailers, DTC brands, and global brand marketers (1,500+ brands including top retailers) - **Mission/purpose**: "Revolutionizing commerce by bringing the power of video to every digital experience, fostering deeper human connections between brands and shoppers" — and helping "every brand own its story and convert every moment into a meaningful interaction through an immersive omnichannel video experience." ## Products & Services - **AI Video Solutions**: An all-in-one platform for shoppable video, video showrooms, and AI Content Solutions that source authentic influencer, UGC, and social-native content — plus AI-generated, commerce-ready video. Deployed across homepage, product pages, and landing pages. - **AI Agentic Solutions / AI Shopping Agent**: A contextual, real-time AI shopping assistant that interprets shopper intent, delivers personalized answers, and guides users alongside shoppable video throughout the purchase journey. - **Video Showrooms**: Live and pre-recorded virtual showroom experiences designed for DTC sites and retailer platforms. - **Email Video Embedding**: Curated video embedded directly into email campaigns to increase click-through rates. - **In-App Video**: Mobile app video integration for guided discovery, purchase, and loyalty journeys. - **AI Livestream Commerce**: Live shopping solutions (evidenced by open roles for AI Livestream Specialist in multiple regions). ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: **Total funding — $270.3M** raised across 8 rounds per LinkedIn; company materials state "over $250M in capital raised" (conflicting reports — company website lower than LinkedIn-derived figure) - **Notable Investors/Partners**: SoftBank Vision Fund (led $150M Series B, May 2022), IDG Capital (led Series A, 2018); additional venture rounds from undisclosed investors - **Growth Signals**: - Trusted by **1,500+ leading global brands** (homepage/careers page) or **500+ top retailers & brands** (about-us page — conflicting reports) - Platform metrics: **300M+** video views/engagements and **2.0 Trillion+** cumulative commerce/media impressions - **300+ employees** (company website) vs. **160 employees** per LinkedIn (-4.4% YoY — conflicting reports; LinkedIn likely undercounts contractors/global staff) - Workforce distributed across **26 countries** with 6 offices: San Mateo (HQ), New York, Toronto, London, Hong Kong, Tokyo - **80% yearly LinkedIn follower growth** on the company page (53,540 followers, +79.8% YoY), signaling strong employer-brand momentum ## Competitive Advantages - **Full-stack video commerce infrastructure**: Combines content sourcing, AI generation, shoppable video, conversational AI, and analytics in a single enterprise-grade platform — versus point solutions that only handle one slice. - **First-mover scale in shoppable video**: 1,500+ brand deployments give network effects and category-defining data on what converts. - **Owned-channel/customer-data control**: Unlike walled-garden social platforms, Firework lets brands keep video experiences on their own sites/apps and retain first-party customer data. - **AI-native roadmap**: The AI Shopping Agent + AI content generation layer creates a compounding differentiation as commerce shifts to conversational, agentic shopping. - **Global, decentralized operating model**: A 26-country distributed team enables 24/7 coverage and localized content operations for enterprise clients. ## Strategic Focus - **Pioneering agentic commerce**: Scaling AI Shopping Agents that combine conversational intelligence with personalized video delivery to move shoppers from discovery to purchase. - **Omnichannel expansion**: Extending video commerce beyond DTC websites into retailer platforms, mobile apps, and email. - **Global growth**: Hiring enterprise account executives and AI livestream specialists for Hong Kong/Greater China, the Middle East, and across APAC — signaling international go-to-market expansion. - **Diversity & inclusion as a growth lever**: The "Don't Hold Back" initiative with "clear, actionable goals" to champion D&I across all levels and functions. ## Why Work Here - **Culture**: The team describes itself as "lifelong learners, creators, entrepreneurs, storytellers, and data geeks" — a builder-led, fast-moving environment at the intersection of media, AI, and commerce. - **Flexibility**: Hybrid and fully remote roles available; remote positions span India, the Philippines, Bulgaria, and Romania — reflecting a "decentralized is our ethos" operating philosophy. - **Executive access**: Leadership includes industry veterans across operations, business development, and people functions; a small-enough org that individual contributors can have direct impact. - **Diversity**: "We are a diverse team where everyone belongs. At Firework, we care about who you are, not where you come from" — backed by the formal Don't Hold Back D&I initiative. - **Notable roles currently open** (10+ visible): Staff Frontend/Backend Software Engineers, Sr. Customer Success Manager, Digital Showroom Hosts (English, French, German), AI Livestream Specialists (multiple regions), Sr. Enterprise Account Executive (HK/Greater China), and Account Executives. - **Global presence with startup energy**: 6 offices across the US, Canada, Europe, and Asia, with a Silicon Valley HQ and a remote-first/distributed ethos. ## Sources 1. [firework.com — Homepage](https://firework.com/) 2. [firework.com — About Us](https://firework.com/about-us) 3. [firework.com — Careers](https://firework.com/careers) 4. [jobs.lever.co — Firework Open Roles](https://jobs.lever.co/fireworkhq) 5. [linkedin.com — Firework Company Page](https://www.linkedin.com/company/fireworkhq) ## Other roles at Firework - [Sr. Customer Success Manager](https://feeny.ai/job/sr-customer-success-manager-firework-india-yvehgt9tvadj) — India - [Sr. Accounting Manager](https://feeny.ai/job/sr-accounting-manager-firework-india-cd0a55j06wv0) — India - [Account Executive](https://feeny.ai/job/account-executive-firework-india-n3en50cfh673) — India - [Sr. GTM Engineer](https://feeny.ai/job/sr-gtm-engineer-firework-mexico-yme4qk2vzrmp) — México - [Integration Solutions Associate](https://feeny.ai/job/integration-solutions-associate-firework-india-8vc7gqzd9spq) — India - [Director, Enterprise Sales](https://feeny.ai/job/director-enterprise-sales-firework-united-states-ajmh2fhqfb56) — United States - [Sr. Enterprise Account Executive](https://feeny.ai/job/sr-enterprise-account-executive-firework-united-states-mfw5n1hgk9vy) — United States - [Digital Showroom Host (German-speaking)](https://feeny.ai/job/digital-showroom-host-german-speaking-firework-los-angeles-0a2pg001ks34) — Los Angeles, CA - [Digital Showroom Host (French-speaking)](https://feeny.ai/job/digital-showroom-host-french-speaking-firework-los-angeles-kymksg25bh13) — Los Angeles, CA - [Production Assistant](https://feeny.ai/job/production-assistant-firework-los-angeles-q31k9ryjjrbt) — Los Angeles, CA