--- title: 'Staff Full-Stack Engineer- TQM at Forma.ai' canonical: 'https://feeny.ai/job/staff-full-stack-engineer-tqm-forma-ai-toronto-rn50gyx0t575' type: 'job' last_seen: '2026-10-19' --- # Staff Full-Stack Engineer- TQM at Forma.ai - **Company:** Forma.ai - **Location:** Toronto, Canada - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/formaaiinc/jobs/4743775005 ## Job description About Forma.ai: [Forma.ai](https://www.forma.ai/) is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! ## About the Team We build enterprise software that helps organizations optimize sales performance and improve go-to-market agility. Our engineering organization includes multiple product application teams responsible for delivering core customer-facing capabilities. We are seeking Staff Software Engineers to join our TQM team. You’ll work alongside other staff, senior, and early-career engineers to design, build, and scale backend and frontend systems that power enterprise-grade product workflows. This is an opportunity to work on complex product and data problems while contributing meaningfully to technical decisions, system quality, and team delivery. We are low on meetings and high on accountability. Most of the team is in the EST time zone, with a few located in AST, PST, and Central as well. ## What you’ll be doing The TQM team builds the planning layer of [Forma.ai](http://Forma.ai)’s platform. TQM stands for Territory and Quota Management. Sales operations teams use it to plan the deployment of large scale sales organizations: divide their target market among sellers, set and communicate targets, and manage changes during the year. Commissions, crediting, and reporting all depend on our data. We build with AI tools every day, so writing code is rarely what slows us down. What matters more is how often a person makes the right call. For the staff role at Forma, that means strong product judgement as well strong technical judgement. You will decide what problem to solve, which customer request shows a real pattern and which is a one-off, how to actually build and deliver software at a high velocity in the new AI world, and how to build a system will hold up for years. The team’s direction will depend heavily on how well you make those calls. You will: - Lead the design of TQM’s enterprise features, including permissions, audit history, and approval workflows. - You care about the product experience, working on both frontend and backend towards the goal of delivering strong experiences. - Design these features so that new product areas can use them without rebuilding them. - Learn from customers how planning is governed inside their organizations and turn that into a clear plan for delivery. - Decide what not to build. Cut scope that doesn’t serve a customer, and say so clearly. - Set the technical direction for how these features connect to the rest of the [Forma.ai](http://Forma.ai) platform. - Write the design documents and decision records that the team builds from, and review others’ with a high bar. - Stay hands-on. Build the hardest parts yourself and make sure the result works in production. - Contribute heavily to product ideation discussions, and bring opinions. ## What we’re looking for - Extensive experience building and running production systems, including leading the design of a product area or platform. - Proficiency in Kotlin, Java, or a similar language, and comfort working across the stack, including a TypeScript and React frontend. - Strong SQL, relational schema design, and data modelling skills, including data models that had to change over many years. - A track record of good technical judgement. You can describe major decisions, what you rejected, and how they held up. - A track record of good product judgement. You have shaped what was built, and you can explain how you weighed customer value, cost, and risk. - Experience talking with customers or customer-facing teams and turning what you learn into product decisions. - Regular and critical use of AI coding tools, and a clear view on how a team should work with them. - Clear, precise writing. You do not expect others to read AI output. Your audience will put in as much effort reading your docs as you do writing them. ## Nice to have - Experience with rule-driven systems, validation workflows, or approval and governance features. - Exposure to Sales Performance Management, RevOps, Incentive Compensation, or financial planning. - Experience with analytical databases or large-scale data processing. - Familiarity with AWS and Kubernetes. Technologies we use Frontend: TypeScript, React, TanStack Router and Query, Tailwind, shadcn/ui Backend: Kotlin, Spring Boot, Postgres Infrastructure: AWS, Kubernetes, Docker, OpenTofu Development: AI coding agents (Codex/Claude Code), used throughout design, implementation, and review What success looks like: 30/60/90 days First 30 days You’ll learn TQM by working in it, and learn what enterprise customers need from it. By the end of your first 30 days, you will have: - Set up your environment and learned your way around the services, web app, and infrastructure. - Shipped several changes to the production system, across more than one area of the product. - Read the team’s domain and design documents and learned the core planning concepts. - Spoken with product owners and customer-facing teams about enterprise requirements. - Shared an initial view of where the current system falls short of those requirements. First 60 days You’ll set the direction for the enterprise features. By the end of your first 60 days, you will have: - Led the design of the permission model and the plan for audit history and approvals, from problem statement to an agreed design. - Changed the scope or order of that work based on customer evidence. - Got engineers building on the design, with the first pieces in review or in production. - Improved how the team designs, reviews, or tests its work. First 90 days You’ll be the engineer the team relies on for direction. By the end of your first 90 days, you will have: - Delivered the first enterprise features to production, used by customers in their planning. - Made decisions that Product and Engineering both trust without needing to revisit them. - Started contributing to the direction of new product areas. Additional Info: - This position is for an existing vacancy ## What you can expect from us Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to [Forma.ai](http://Forma.ai)’s success. Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program. Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend. Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader. Our Values: - Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions. - Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite. - Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­ Use of AI for Recruitment Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants. Our commitment to you: Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours. We thank all candidates for their interest however only qualified applicants will be shortlisted. ## About Forma.ai ## Company Overview - **One-liner**: Forma.ai provides an AI-powered enterprise sales compensation and performance management platform that helps organizations design, administer, and optimize incentive plans. - **Entity Type**: Private (Series B, $45M raised in 2022) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2016 - **Founders**: Nabeil Alazzam ## Core Business - **Primary industry**: Sales Performance Management (SPM) / Sales Compensation Software - **Target customers**: B2B enterprise sales organizations (Fortune 500 and high-growth companies) - **Mission**: Reinvent the cumbersome, chaotic, and inefficient world of sales compensation by using AI and data science to optimize every dollar spent on sales incentives. ## Products & Services - **Forma.ai Platform**: A unified sales performance operating system that integrates territory planning, quota setting, incentive compensation, and analytics in a single data platform. Uses AI to automate plan configuration and logic. - **Prophet**: An integrated sales planning advisory service combining Forma.ai data scientists and strategy consultants with advanced sales analytics to deliver optimized territories, quotas, and incentive strategies. - **Forma Architect**: A module that brings together data from virtually any source to create a single source of truth for SPM, enabling machine learning models and advanced analytics. - **Modeling Engine**: Allows users to test and financially model compensation changes directly in the platform and deploy them instantly. - **600+ Pre-built Integrations**: Connects with CRM, HRIS, and other GTM data sources. ## Market Standing - **Valuation/Total Funding**: $58M total raised (Seed $3M, Series A $10M, Series B $45M led by ACME Capital in 2022) - **Key Metric**: Over $25 billion in commissions processed through the platform (as of 2022); 400% YoY growth leading up to Series B - **Notable Investors/Partners**: ACME Capital, Crosslink Capital, Gaingels, Golden Ventures, Uncork Capital, Xfund - **Growth Signals**: - Named a **G2 High Performer 2025/2026** and **Forrester Customer Favorite 2025** - Recognized on **Deloitte Fast 50 Canada 2024** and **Deloitte Fast 500 North America 2025** - Global expansion with offices in Toronto, Pune (India), and remote presence across North America - 145 total employees (as of Built In profile) with 22 open positions across engineering, customer operations, sales, and marketing ## Competitive Advantages - **AI-native platform**: Unlike competitors that offer only configuration tools, Forma.ai uses AI to automate plan design and logic, reducing the need for technical expertise. - **Unified data model**: Combines territory, quota, and incentive planning in a single source of truth, enabling rapid, data-driven decisions. - **Machine learning optimization**: Deploys ML models to improve forecasts, optimize sales coverage, and design winning comp plans. - **Customer obsession**: Acts as both adviser and operational partner, with a focus on trust and long-term relationships. ## Strategic Focus - Continue scaling the AI-powered platform to handle enterprise complexity and global deployments. - Expand global presence (offices in Toronto, Pune, and remote US/Canada) to support 24-hour customer support. - Deepen machine learning capabilities to optimize every aspect of sales compensation design and administration. - Grow customer base beyond current Fortune 500 clients. ## Why Work Here - **Culture**: Described as a "different kind of software company" with a focus on expertise, diverse perspectives, and customer-centricity. Team celebrates wins together. - **Flexible Working**: North American employees can work from home, the Toronto HQ, or a combination. Some roles are in-office (Toronto, Pune) or fully remote. - **Benefits**: - Above-industry-average compensation with employee equity plan - Unlimited vacation with a required minimum of three weeks - Yearly training stipend for personal and professional growth - Comprehensive healthcare (medical, dental, vision, life insurance) and paid parental leave - **Growth Opportunity**: Rapid growth (400% YoY) and novel approach provide unique experience; employees join at an early stage of a company disrupting a massive market (trillions in sales incentives). - **Engineering Culture**: Senior and staff engineering roles in backend, frontend, and data platform; focus on building a complex, integrated product. ## Sources 1. [forma.ai](https://www.forma.ai/) – Main product and platform details 2. [forma.ai/about](https://www.forma.ai/about) – Company history, funding, milestones 3. [job-boards.greenhouse.io/formaaiinc](http://job-boards.greenhouse.io/formaaiinc) – Current open positions and locations 4. [builtin.com/company/formaai](https://builtin.com/company/formaai) – Office locations, employee count, culture overview ## Other roles at Forma.ai - [Staff Back End Engineer (Applications)](https://feeny.ai/job/staff-back-end-engineer-applications-forma-ai-toronto-5xteq6x2efaa) — Toronto, Canada - [Director of Strategic Finance](https://feeny.ai/job/director-of-strategic-finance-forma-ai-toronto-s9c0xf4tmrs0) — Toronto, Canada - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-forma-ai-toronto-rd4wshw51dqc) — Toronto, Canada - [Business Development Representative](https://feeny.ai/job/business-development-representative-forma-ai-toronto-e7hbwy55fvb7) — Toronto, Canada - [Principal Consultant, Sales Effectiveness](https://feeny.ai/job/principal-consultant-sales-effectiveness-forma-ai-canada-or-stqsyx3tsn0f) — Canada OR, United States - [Staff Security Engineer](https://feeny.ai/job/staff-security-engineer-forma-ai-toronto-bm9xygwvewd3) — Toronto, Canada - [Senior Back End Engineer (Data Platform)](https://feeny.ai/job/senior-back-end-engineer-data-platform-forma-ai-toronto-5bppyxceq3tx) — Toronto, Canada - [Senior Software Engineer (Applications)](https://feeny.ai/job/senior-software-engineer-applications-forma-ai-toronto-1zrgb5y0qz9n) — Toronto, Canada - [Senior Frontend Engineer](https://feeny.ai/job/senior-frontend-engineer-forma-ai-toronto-x20yyyhdngg1) — Toronto, Canada - [Implementation Analyst](https://feeny.ai/job/implementation-analyst-forma-ai-toronto-c7h6qw5cj1m0) — Toronto, Canada