---
title: 'Staff Marketing Data Analyst at Docplanner'
canonical: 'https://feeny.ai/job/staff-marketing-data-analyst-docplanner-barcelona-x41txxnrdgs8'
type: 'job'
last_seen: '2026-11-02'
---

# Staff Marketing Data Analyst at Docplanner

- **Company:** Docplanner
- **Location:** Barcelona, Spain
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/docplanner/679102b1-23e3-4855-bb12-55f6486f1634

## Job description

Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here:https://pro.doctoralia.es/[pro.doctoralia.es](http://pro.doctoralia.es) Why join us? 📊 Real impact – We help doctors help patients. Your work truly makes a difference. 📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight-driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They own the framework and methodology for efficient marketing data analysis, set the standards other analysts follow, and act as a technical mentor across the team.

You Will:

- Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant
- Own data quality issue analysis, resolution action plans, and governance across marketing data
- Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs
- Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach
- Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis
- Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders
- Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests
- Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders
- Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team

You Have:

- Degree in statistics, data science, business analytics, marketing analytics, or related field
- Minimum 7–9 years of experience in marketing and/or sales analytics
- Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end
- Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
- Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models
- Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders
- Experience working with B2B sales motion (account-based marketing experience is a bonus)
- Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired
- Experience mentoring or guiding other analysts
- Proven ability to manage multiple, competing priorities simultaneously
- Positive can-do attitude with strong initiative and follow-through
- Insatiable appetite to learn and grow
- Strong level of business English, with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus
- Preference to be in Europe

What to Expect from Our Hiring Process We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role): 1️⃣ Intro Chat – A first call with our Talent Partner [RECRUITER LINKEDIN LINK] to explore mutual fit around relevant skills, value alignment, and motivation. 2️⃣TestGorilla – (SHL numerical reasoning assessment). 3️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with [HIRING MANAGER LINKEDIN LINK AND TITLE] and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too. 4️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings. 5️⃣ Additional/ Final Interview (Optional) – A final conversation with another [senior leader/stakeholder/peer] from our Global Team. 6️⃣ References & Offer!

## Why You’ll Love It Here

💙 Global Benefits – No matter where you are, you’ll have access to:

- Healthcare insurance – so you can focus on what matters.
- Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
- Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. 🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects. 🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment. ⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna. Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

## What We Believe In

At Docplanner, our values guide everything we do: 📊 Focus on results – we're here to make an impact. 🧠 Think like an owner – take responsibility, drive outcomes. ✂️ Keep it simple, keep it lean – smart solutions over complexity. 🔊 Be respectful and radically honest – openness builds trust. 📚 Learn and be curious – growth is part of the job. Don’t just take our word for it—check out our [Glassdoor](https://www.glassdoor.com.br/Avalia%C3%A7%C3%B5es/DocPlanner-Avalia%C3%A7%C3%B5es-E1071394.htm?countryRedirect=true) to hear what our people say! _________________________________________________________________________ We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

## About Docplanner

## Company Overview
- **One-liner**: Docplanner is a healthcare ecosystem that seamlessly connects patients with doctors while providing integrated software tools for practice management, aiming to support 1 billion patient visits annually.
- **Entity Type**: Private (unicorn status; raised approximately €500M per company statements, or $140M per other reports; last known round: Series D in 2017)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Healthcare Technology (Healthtech)
- **Target customers**: B2B (doctors, clinics, hospitals) and B2C (patients)
- **Mission**: “Helping people live longer, healthier lives” (also expressed as “make the healthcare experience more human”)

## Products & Services
- **Docplanner Platform**: End-to-end solution for patients to discover specialists, book appointments, and manage health records; for doctors to manage scheduling, online reputation, documentation, and financial operations. Available in 13 countries.
- **Noa.ai**: AI assistant for healthcare professionals launched in 2024, designed to reduce administrative and documentation burden and enable more seamless patient care.

## Market Standing
- **Valuation/Market Cap**: Unicorn (valuation >$1B); specific amount not disclosed
- **Key Metric**: Annual Revenue ~$150M (LinkedIn estimate) OR Total Funding ~€500M (company statement) / ~$140M (Crunchbase-style data)
- **Notable Investors**: One Peak Partners, Goldman Sachs Asset Management, Point Nine Capital, KAYA, Target Global, EBRD Venture Capital
- **Growth Signals**:
  - 300,000+ active doctors using the platform
  - 25 million appointments booked monthly
  - 100 million patients visit the site each month
  - Leader in 13 countries (Poland, Brazil, Mexico, Spain, Italy, Germany, Turkey, Colombia, Czech Republic, Portugal, Argentina, Peru, Chile)
  - Recent acquisitions: jameda (Germany, 2021), TuoTempo (2019), MyDr (Poland, 2023), Feegow (Brazil, 2022)
  - Headcount growth: +14.6% YoY (LinkedIn data); now over 3,000 employees

## Competitive Advantages
- **Network effects**: Largest healthcare booking platform in multiple markets, creating a strong moat through patient and doctor trust.
- **Integrated end-to-end offering**: Covers patient acquisition, scheduling, documentation, and financial operations – reducing fragmentation for providers.
- **AI differentiation**: Noa.ai positions the company at the forefront of AI-driven clinical efficiency.
- **Strong brand and local presence**: Deep roots in 13 countries with localized products and teams.

## Strategic Focus
- Scaling AI capabilities (Noa.ai) to improve clinician productivity and patient outcomes.
- Expanding the network to reach 1 billion annual patient visits within the next decade.
- Continuing geographic expansion and selective acquisitions (e.g., recent MyDr acquisition in Poland).
- Enhancing the patient journey beyond booking to include ongoing health management.

## Why Work Here
- **Culture**: Values include “Focus on results”, “Learn and Be Curious”, “Keep it simple, keep it lean”, “Be respectful and radically honest”, and “Think like an owner”. Employee rating 4.3/5.0 on LinkedIn (755 reviews).
- **Remote/Hybrid**: Remote-friendly within certain countries (Spain, Poland); some offices (Amsterdam, Warsaw, Rio de Janeiro, Istanbul, Mexico) require on-site presence. Typical time on-site: none (as per Built In).
- **Notable perks**: Competitive compensation (e.g., Senior Product Manager ~€74k/year, Product Lead ~€72.5k/year), strong technical teams (227 in technical roles), and a mission-driven environment focused on healthcare impact.
- **Engineering culture**: Heavy investment in AI platform, security, and product analytics; open positions include Senior Platform Engineer (AI), Senior Security Engineer, and AI Senior Product Manager.

## Sources
1. [docplanner.com/about-us](https://www.docplanner.com/about-us)
2. [docplanner.com](https://www.docplanner.com/)
3. [docplanner.com/career](https://www.docplanner.com/career/?loc=pl)
4. [linkedin.com/company/docplannergroup](https://nl.linkedin.com/company/docplannergroup)
5. [builtin.com/company/docplanner](https://builtin.com/company/docplanner)

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