---
title: 'Staff Product Manager- Growth Team Lead at Kueski'
canonical: 'https://feeny.ai/job/staff-product-manager-growth-team-lead-kueski-latin-america-s0tbmrq67fd7'
type: 'job'
last_seen: '2026-09-12'
---

# Staff Product Manager- Growth Team Lead at Kueski

- **Company:** Kueski
- **Location:** Latin America
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/Kueski/e4055ce1-f0ac-45a5-b94e-dcee794ae91b/application

**Skills:** Product Management, Market Research, Product Roadmapping, Feature Definition, Web Development, Mobile Development, Business Modeling, Financial Products, Analytical Skills, English

> The Staff Product Manager owns the end-to-end lifecycle of strategic products driving customer value and business growth. This role involves defining product roadmaps, guiding development from concept to launch, and collaborating with cross-functional teams to ensure successful delivery and adoption of Kueski's fina...

## Job description

## About Kueski

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Position The Growth Team Lead is the owner of Kueski’s active customer growth across Kueski Pay and Kueski Cash. This PM IV-level role pairs senior product leadership with commercial ownership: sets and commits to active customer targets, and chairs a standing cross-functional Growth Team spanning Lending, Marketing, Branding, CX, Data, Account Management, and Risk.

The Growth Team Lead resolves trade-offs across these functions, prioritizes the growth levers that matter most, and builds the foundational infrastructure — lifecycle marketing, attribution, shared metrics — that determines whether every other growth initiative can succeed.

## Key Responsibilities

Product Strategy & Commercial Ownership

- Own the P&L outcome for Kueski’s active customer growth and report progress against targets to executive leadership.
- Set and commit to active customer growth targets, then translate those targets into pillar-level OKRs owned by named cross-functional leads; paired with leading indicators the team can move within an experiment window.
- Prioritize the core growth pillars, including pricing and acceptance, activation, repeat usage and habit formation, churn prediction, and reactivation.

Cross-Functional Growth Leadership

- Resolve trade-offs between competing functional goals, such as portfolio growth versus customer or merchant experience.
- Lead the cross-functional Growth Team spanning Lending, Marketing, Branding, CX, Data, Account Management, and Risk, driving weekly pillar standups and monthly growth reviews.
- Partner with Engineering, Design, and Data to scope and sequence foundational and short-term growth product work, including activation, engagement, and retention features.

Experimentation & Growth Measurement

- Direct the fix of foundational growth infrastructure — lifecycle marketing enablement, attribution, and the shared growth dashboard — as a prerequisite for reliable retention and lifecycle programs.

Executive Communication & Strategic Alignment

- Build narratives that align cross-functional partners around growth strategy, progress, and results, and represent growth priorities in quarterly leadership reviews.

## Experience

- 7+ years in product management, including ownership of cross-functional or multi-product initiatives at scale.
- Proven track record owning a growth or lifecycle P&L, or equivalent commercial accountability, ideally in consumer fintech, or consumer lending business.
- Experience leading a cross-functional team and resolving trade-offs among stakeholders with competing goals.
- Working knowledge of lifecycle marketing and growth infrastructure (e.g., an ESP/CDP such as Braze, attribution, CMS).
- Strong analytical and experimentation background, with the ability to define north-star and leading-indicator metrics and read them inside a test window.
- Demonstrated success in influencing senior stakeholders, including CEO/CFO-level target-setting conversations.
- Excellent storytelling communication; able to simplify complexity and inspire action across technical and business audiences.
- Experience applying AI tools or automation to improve growth decision-making.
- English and Spanish professional proficiency

Diversity & Inclusion At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.

## About Kueski

## Company Overview
- **One-liner**: Kueski is a Mexican fintech that provides instant personal loans and a buy now, pay later (BNPL) platform, enabling consumers to access credit without a traditional credit card.
- **Entity Type**: Private (Venture Capital-backed, Later Stage VC)
- **Headquarters**: Guadalajara, Jalisco, Mexico
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Fintech / Specialized Finance (Consumer Lending, BNPL)
- **Target customers**: B2C (Mexican consumers seeking personal loans or installment payments) and B2B (merchants integrating Kueski Pay as a payment method)
- **Mission/purpose**: “We facilitate the financial lives of people in Mexico” – providing secure, 100% online credit options without requiring a traditional credit history or collateral.

## Products & Services
- **[Personal Loans (formerly Kueski Cash)]**: Unsecured, short-term loans from $200 to $26,000 MXN, disbursed directly to the borrower’s bank account. 100% online, no guarantor, and no credit history required. Users choose repayment terms and can pay early for lower interest.
- **[Kueski Pay]**: A “buy now, pay later” (BNPL) solution that allows consumers to purchase online or in-store and pay in biweekly installments without a credit card. Merchants integrate Kueski Pay to increase sales and reach new customers.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metrics**:
  - **Total Funding**: $264M per PitchBook (as of May 2026); $323.3M per LinkedIn (conflicting reports)
  - **Loans Disbursed**: Over 40 million
  - **Recurring Users**: 90% of users are repeat customers
  - **Merchant Reach**: Present in 25% of the top 150 businesses in Latin America
  - **Employees**: 633 (PitchBook) vs 469 (LinkedIn) – conflicting reports
- **Notable Investors/Partners**: 37 institutional investors (PitchBook). Key investors include venture capital firms (names not disclosed in available data). Partners include major retail brands across Mexico.
- **Growth Signals**: 
  - Raised a Later Stage VC round in May 2026 (deal completed)
  - Appointed former Stripe executive Fausto Ibarra as Chief Product Officer
  - Recognized as one of the 250 most promising fintech companies by CB Insights (2022)
  - Received the “Hecho en México” distinction from the Mexican Ministry of Economy (2025)
  - Consistently awarded “Most Ethical Company in Mexico” (2022–2025) and “Top 5 Best Companies for Female Talent” (2023–2025)

## Competitive Advantages
- **Data-driven credit scoring**: Uses machine learning models on thousands of data points to assess credit risk and fraud, enabling approval for users with no traditional credit history.
- **Regulatory trust**: Registered with CONDUSEF (SIPRES) and supervised by CNBV – a first for a fully digital SOFOM E.N.R. in Mexico.
- **High customer satisfaction**: 94% of users would recommend Kueski; 87% say it improved their credit history; 84% trust it more than other financial institutions.
- **Omnichannel BNPL**: Works both online and in physical stores, differentiating from pure e-commerce BNPL players.

## Strategic Focus
- **Deepening Mexican market penetration**: Expanding personal loan amounts (up to $26,000) and growing the Kueski Pay merchant network.
- **Product innovation**: Enhancing the mobile app experience, adding more flexible payment options, and leveraging AI for faster underwriting.
- **Talent and culture**: Attracting top tech talent across the Americas with a distributed, remote-first model and a strong emphasis on diversity and inclusion.

## Why Work Here
- **Work model**: Remote/hybrid – “distributed” across the Americas, with specifics depending on role and team.
- **Culture highlights**: 
  - “Crece. Impacta. Pertenece.” (Grow. Impact. Belong.)
  - Recognized as a top employer: #2 Best Company for Young Professionals (EFY, 2022), Top 5 for Female Talent (2023–2025), and maximum score in HRC Equidad MX index (2026).
  - Values curiosity, collaboration, and user-centric problem-solving.
- **Benefits**: Focus on health, well-being, and future; career development and learning opportunities.
- **Perks**: Not explicitly detailed, but emphasis on autonomy, growth, and mission-driven work.

## Sources
1. [kueski.com/about-us](https://kueski.com/about-us)
2. [kueski.com/?lang=en](https://www.kueski.com/?lang=en)
3. [kueski.com/unete-al-equipo](https://www.kueski.com/unete-al-equipo)
4. [pitchbook.com/profiles/company/91503-46](https://pitchbook.com/profiles/company/91503-46)
5. [linkedin.com/company/kueski](https://www.linkedin.com/company/kueski)

## Other roles at Kueski

- [Growth Marketing Manager (Paid Analytics)](https://feeny.ai/job/growth-marketing-manager-paid-analytics-kueski-mexico-9mzwqs22sf5m) — Mexico
- [Growth Marketing Manager (Lifecycle Lead)](https://feeny.ai/job/growth-marketing-manager-lifecycle-lead-kueski-mexico-zjxdf5gaxs5g) — Mexico
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-kueski-guadalajara-jalisco-v5esgq430zj4) — Guadalajara Jalisco, Mexico
- [Senior Director of Product management](https://feeny.ai/job/senior-director-of-product-management-kueski-americas-zjkjxsd8d3wm) — Americas