---
title: 'Staff Product Manager, Incentives at Faire'
canonical: 'https://feeny.ai/job/staff-product-manager-incentives-faire-new-york-yw3q3m9qwfk2'
type: 'job'
last_seen: '2026-10-29'
---

# Staff Product Manager, Incentives at Faire

- **Company:** Faire
- **Location:** New York, NY / San Francisco, CA
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-10-29
- **Apply:** https://boards.greenhouse.io/faire/jobs/8911749002?gh_jid=8911749002

## Job description

## About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

## About this role

Faire offers retailers and brands a range of benefits and incentives, including our Insider membership program, seasonal sales, and spend challenges, that drive preference for Faire. These programs work: they shift customer behavior, deepen relationships between retailers and brands, and help small businesses lower their operating costs. For independent retailers, the savings from Insider and promotions can be the difference maker, and in this role you’ll be directly responsible for helping more of them save on their costs.

We’re looking for a Product Manager to set the strategy for our incentives programs and identify the highest-impact opportunities to drive efficiency and value from them. You’ll be both strategic and deeply attuned to how customers respond to incentives, and fluent enough in business mechanics to manage cost efficiencies in the programs you own. If you’ve worked on a membership or loyalty program at a marketplace or consumer platform, this is a chance to apply that experience to a business where small, independent retailers are the customer. You’ll work on some of the biggest bets and business-critical drivers at Faire, with high executive visibility and the chance to ship, test, and learn quickly.

## What you’ll do

- Own strategy and roadmap for Faire’s incentives. Set the long term direction for how seasonal sales, spend challenges, Insider, and future benefits evolve, and build the prioritized, financially grounded roadmap
- Bring Faire’s benefits together into one experience. Orchestrate today’s programs so retailers and brands experience them as a single, seamless system, and determine the next chapter for Insider, including whether and how to expand it.
- Own the return on every incentive dollar. Think in unit economics, cost per outcome, and payback periods. Invest where incentives drive the most value, and manage the P&L trade-offs across programs.
- Build the targeting platform. Develop the targeting capabilities that put the right incentive in front of the right customer at the right time, and design simple, delightful experiences that help retailers discover deals and get the most from their benefits.
- Partner deeply across Finance, Legal, Data Science, Design, and Engineering. Earn trust across functions, lead without authority, and keep complex, multi-stakeholder work moving without losing momentum.
- Communicate clearly at every altitude. Translate complex topics (unit economics, incrementality, P&L trade-offs) for a wide range of audiences, from engineering partners to senior leadership, and drive sprint-level execution with clear requirements.

## Qualifications

- 7+ years of product management experience, with demonstrated ability to own complex, cross-functional products end to end.
- You've built and shipped products designed around incentives, benefits, loyalty programs.
- Business equation fluency. You think comfortably in unit economics. You can model whether a new product makes sense given Faire's cost of capital and identify structural advantages worth betting on.
- Strategic clarity with hands-on execution. You can zoom out and develop a defensible multi-year point of view, then zoom back in to write crisp PRDs, drive sprint-level execution, and unblock your team.
- Customer and business model empathy. You deeply understand how retailers and brands run their businesses. You design around customer needs, not just what's technically feasible.
- Cross-functional influence across Finance, Risk, Legal, Data Science, and Engineering, and a track record of aligning diverse stakeholders while maintaining momentum.
- Structured problem solving. You break ambiguous problems into clear hypotheses, don't mistake activity for progress, and diagnose root causes rather than escalate.
- High learning velocity. Building value for users through incentives requires deep understanding of the market between retailers and brands.
- Proven ability to influence at the executive level and to communicate complex topics with clarity and conviction across audiences.
- B2B marketplace experience is a strong plus — particularly familiarity with two-sided dynamics and competing customer objectives.

Salary Range

San Francisco, CA/New York City, NY: The pay range for this role is $220,000 - $302,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

## Why you’ll love working at Faire

- Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
- Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
- Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
- Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
- Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our [blog](https://blog.faire.com/).

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our [Accommodation Request Form](https://docs.google.com/forms/d/e/1FAIpQLSczpI9me7nYKhunSC6AlagHKv75LHqfi-Qi2TP_3dpin0Uc9Q/viewform) (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s https://www.faire.com/privacy

## About Faire

## Company Overview
- **One-liner**: Faire is an online wholesale marketplace that connects independent retailers with brands to streamline the buying and selling process, empowering local businesses.
- **Entity Type**: Private (Series E, $1.7B total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Max Rhodes (CEO), Daniele Perito (CTO), Marcelo Cortes (COO), and Rekha Srivatsan

## Core Business
- **Primary industry/industries**: Wholesale Marketplace / E-commerce / Retail Technology
- **Target customers**: B2B – primarily independent retailers (boutiques, grocery stores, gift shops) and brands/manufacturers.
- **Mission or purpose statement**: "To empower brands and retailers to strengthen the unique character of local communities."

## Products & Services
- **[Faire Marketplace]**: The core platform is a two-sided wholesale marketplace. Retailers can discover and buy products from thousands of brands with low minimums, net-60 payment terms (60 days to pay, interest-free), and free returns on first orders.
- **[Faire Payments & Invoicing]**: Integrated financial services allowing retailers to buy now and pay invoices 60 days later with zero fees.
- **[Faire for Brands]**: A suite of tools for brands to manage their wholesale operations, get discovered by retailers, and manage orders and payments.

## Market Standing
- **Valuation/Market Cap**: $12.59 billion (as of Series E in 2021, per multiple reports and LinkedIn). Note: This is a private valuation from 2021; current valuation may differ.
- **Key Metric**: Annual Revenue of $235M (estimated, per LinkedIn) and Total Funding of $1.7B.
- **Notable Investors/Partners**: Sequoia Capital (led Series E), Khosla Ventures (led Series A), Forerunner Ventures, DST Global, Lightspeed Venture Partners, Founders Fund, Y Combinator.
- **Growth Signals**: 
    - Headcount of 927 employees (+8.6% YoY growth).
    - Serving retailers in 70,000+ cities and featuring 100,000+ brands.
    - Named to Forbes "Top Startups of 2025" list.
    - Received Fast Company "Most Innovative Companies" award.
    - Active job postings up +147.4% YoY, signaling strong hiring momentum.

## Competitive Advantages
- **Network Effects**: A powerful two-sided marketplace that becomes more valuable as more retailers and brands join.
- **Financial Moat**: Offering net-60 payment terms is a major differentiator for cash-strapped small retailers, creating stickiness.
- **Data & AI**: Uses AI/ML to power search, recommendations, and pricing, helping retailers discover the right products and brands optimize their offerings.
- **Scale & Brand**: As the leading platform in its space, it has a significant head start over potential competitors.

## Strategic Focus
- **International Expansion**: Offices in Canada, UK, Brazil, Netherlands, and India, with plans to grow.
- **Product Development**: Heavy investment in AI/ML (hiring Applied AI/ML Scientists), product management, and design to improve the platform experience.
- **Deepening the Moat**: Focus on financial services (payments/invoicing) and data insights to become an indispensable operating system for independent retailers.

## Why Work Here
- **Culture**: The company emphasizes a "high-urgency," "relentlessly resourceful," and "low-ego" culture. Core values include "One Faire" (collaboration), "Make it happen (fast)," "Raise the bar," "Seek the truth," and "Serve our community."
- **Remote/Hybrid/Office Policy**: Hybrid model with thoughtfully designed offices in San Francisco (HQ), New York, Toronto, Waterloo, London, and São Paulo. Monthly stipends for home connectivity needs.
- **Notable Perks**:
    - Comprehensive healthcare (Health, Dental, Vision, Disability).
    - Generous parental and family leave, plus fertility support.
    - "Faire Fundays" (company-wide paid time off).
    - Annual learning grant for personal/professional development + unlimited LinkedIn Learning.
    - Fitness & wellbeing monthly credit.
    - Free access to Modern Health therapists and resources.
    - Charitable donation matching (up to $250/year).
- **Engineering Culture**: Described as tackling complex problems to build "one of the most ambitious technology platforms in retail." Strong emphasis on AI, search, and growth engineering. Many hires come from top tech companies (Google, Amazon, Uber, Shopify, Airbnb).
- **Career Growth**: A career framework is in place to allow employees to grow as leaders, hone their craft, or explore new disciplines.

## Sources
1. [faire.com - About](https://www.faire.com/about)
2. [faire.com - Careers](https://www.faire.com/careers)
3. [faire.com - Homepage](https://www.faire.com/)
4. [LinkedIn - Faire Jobs](https://www.linkedin.com/company/fairewholesale/jobs)
5. [LinkedIn - Faire Company Profile](https://www.linkedin.com/company/fairewholesale)

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