---
title: 'Staff Product Marketing Manager (PMM), Patient Growth at Headway'
canonical: 'https://feeny.ai/job/staff-product-marketing-manager-pmm-patient-growth-headway-remote-hgkc522j258f'
type: 'job'
last_seen: '2026-11-08'
---

# Staff Product Marketing Manager (PMM), Patient Growth at Headway

- **Company:** [Headway](https://feeny.ai/companies/headway)
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/headway/fe49941b-96d4-4cdf-b8ca-ffcd88ae3937

## Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Role: Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As we scale our marketplace, we have an opportunity to transform how patients find, choose, and stay in care, and ultimately how they know, trust, and love Headway.

We’re looking for a Staff Product Marketing Manager to help shape that journey, from the moment someone starts searching for care through the experiences that help them find the right provider and stay engaged. You’ll shape how we bring those experiences to market and tell a compelling, differentiated story about why patients should choose Headway.

This is a role for someone who likes building. You’ll work across Growth and Lifecycle, partnering closely with Product, Research, and Creative to turn patient insight into strategies that drive acquisition, activation, and retention.

You Will:

- Own the patient journey. Understand what patients believe, need, and experience at each step, and use those insights to influence Product and GTM.
- Find the leverage. Use customer insight and funnel data to identify the highest-impact opportunities before a brief exists.
- Make it easier to choose Headway. Reduce friction through better messaging, information sequencing, and experiences that anticipate what patients need.
- Own patient positioning and messaging. Build the messaging framework and launch narratives that translate our brand and product value into a compelling reason to choose Headway.
- Lead patient GTM. Partner across Growth and Lifecycle to define what we bring to market, for whom, when, where, and with what message.
- Build a test-and-learn engine. Develop hypotheses, run experiments, and use the results to continuously improve the patient journey.
- Raise the PMM bar. Bring strong craft and judgment that helps shape how we approach consumer Product Marketing as the team grows.

You’d be a great fit if…

- You have significant experience product marketing or growth marketing (8+ years) including meaningful consumer-facing work and ownership of business outcomes.
- You have deep customer curiosity and can turn qualitative insight and quantitative evidence into clear decisions.
- You understand consumer funnels and are comfortable working across both acquisition and lifecycle.
- You have a strong experimentation habit and think in hypotheses that can actually be proven wrong.
- You’re a strong strategic writer who can develop positioning, messaging, briefs, and narratives.
- You’ve worked in a regulated or highly constrained consumer category and know how to build great marketing within those constraints.
- You’re comfortable with ambiguity and would rather help shape the answer than wait for direction.
- You have strong points of view, can influence senior stakeholders, and update your thinking when the evidence changes.
- You use AI thoughtfully in your workflow while knowing where human judgment still matters.
- You can point to measurable examples where your work changed customer behavior and business outcomes.

## Compensation

The expected base pay range for this position is $190,400-$238,000 based on a variety of factors including qualifications, experience, and geographic location.

Comprehensive benefits: Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more, click [here.](https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)

A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @[findheadway.com](http://findheadway.com) email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.

## About Headway

## Company Overview
- **One-liner**: Headway is building a new mental healthcare system by creating the first software-enabled national network of therapists who accept insurance, making care affordable and accessible.
- **Entity Type**: Private (Series D)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2019
- **Founders**: Not publicly listed on primary sources

## Core Business
- **Primary industry**: Mental Healthcare Technology / HealthTech
- **Target customers**: B2B (therapists and group practices) and B2C (patients seeking mental health care)
- **Mission or purpose statement**: "To build a new mental healthcare system, rewired for access and affordability." [headway.co](https://headway.co/about-us)

## Products & Services
- **Headway Platform (Provider Side)**: A software platform that enables therapists and psychiatrists to accept insurance, manage billing, and grow their private practice. It removes the administrative burden of insurance credentialing and claims, allowing providers to focus on care.
- **Headway Platform (Patient Side)**: A marketplace where patients can find and book in-network therapists and psychiatrists, with costs as low as $0/session after insurance. The platform handles scheduling, insurance verification, and billing.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Series D private company)
- **Key Metric**: Over $325 million in total funding raised (Series D) [builtin.com](https://builtin.com/company/headway)
- **Notable Investors/Partners**: Andreessen Horowitz (a16z), Accel, GV (Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation. [builtin.com](https://builtin.com/company/headway)
- **Growth Signals**: 
  - Network of over 70,000 therapists and psychiatrists across all 50 states [headway.co](https://headway.co/)
  - Over 30 million sessions held [headway.co](https://headway.co/)
  - Served over 1 million patients [builtin.com](https://builtin.com/company/headway)
  - 604 U.S.-based employees (Medium-sized company) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
  - 259 Product + Tech employees [builtin.com](https://builtin.com/company/headway)
  - Named #48 on Fortune Best Workplaces in Health Care™ 2025 (Small And Medium) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)

## Competitive Advantages
- **Asset-free network model**: Unlike competitors that build their own clinics, Headway enables existing independent therapists to accept insurance without administrative burden, creating a scalable, capital-light network.
- **Insurance integration**: Partners with 100+ of the nation's top insurance plans, making it the largest mental health provider network in the U.S. [headway.co](https://headway.co/)
- **Software moat**: The platform handles credentialing, billing, and compliance, solving the core reason 70% of therapists don't accept insurance. [headway.co](https://headway.co/about-us)
- **Scale**: With 70,000+ providers and 30M+ sessions, the network effects are significant—more providers attract more patients, and more patients attract more providers.

## Strategic Focus
- **Expanding the provider network**: Continuing to onboard therapists and psychiatrists to increase access and coverage.
- **AI and product innovation**: Actively hiring for roles like "Applied AI Lead" and "Staff Product Manager, AI Patient Experience," indicating a focus on using AI to improve patient matching, scheduling, and care delivery. [headway.co](https://headway.co/careers)
- **Deepening insurance partnerships**: Working with 100+ insurance plans to lower costs for patients and expand in-network access.
- **Scaling the patient experience**: Investing in data science, product management, and engineering to improve the patient journey from search to booking to ongoing care.

## Why Work Here
- **Culture**: 88% of employees say Headway is a great place to work, compared to 57% at a typical U.S. company. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
- **Mission-driven**: Employees are united by the goal of building a new, accessible mental healthcare system. The company highlights that "people are their happiest, healthiest, and best selves when they know their team values them for who they are." [headway.co](https://headway.co/careers)
- **Remote-first with office hubs**: Employees work remotely across the US, with the option to work from offices in New York City, San Francisco, and Seattle. [builtin.com](https://builtin.com/company/headway)
- **Diversity & Inclusion**: The company states a commitment to building a diverse, equitable, and inclusive team, noting it is "a business imperative" and "the right thing to do." [headway.co](https://headway.co/careers)
- **Recognition**: Certified as a Great Place to Work® (88% of employees say it's a great place to work) and ranked #48 on Fortune Best Workplaces in Health Care™ 2025. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
- **Notable perks**: Remote-first culture with optional offices in NYC, San Francisco, and Seattle; strong focus on engineering, data science, and AI roles.

## Sources
1. [headway.co - About Us](https://headway.co/about-us)
2. [headway.co - Careers](https://headway.co/careers)
3. [headway.co - Homepage](https://headway.co/)
4. [builtin.com - Headway Company Profile](https://builtin.com/company/headway)
5. [greatplacetowork.com - Headway Certification](https://www.greatplacetowork.com/certified-company/7083261)

## Other roles at Headway

- [Director, Consumer Comms & Social Media](https://feeny.ai/job/director-consumer-comms-social-media-headway-remote-mbx28gm2x2g5)
- [Office Manager](https://feeny.ai/job/office-manager-headway-san-francisco-e4aynyf2pt0p) — San Francisco, CA
- [Compensation Lead](https://feeny.ai/job/compensation-lead-headway-remote-31mhamv2fc3t)
- [Senior / Staff Product Manager, Patient Home Experience](https://feeny.ai/job/senior-staff-product-manager-patient-home-experience-headway-remote-syjfaqbpsm1x)
- [Senior Digital Marketing Channel Manager, SEO & AEO](https://feeny.ai/job/senior-digital-marketing-channel-manager-seo-aeo-headway-remote-6k0rxfn1cyhc)
- [Digital Marketing Channel Manager, Affiliate and Creator/Influencer](https://feeny.ai/job/digital-marketing-channel-manager-affiliate-and-creator-influencer-headway-vpv833advhg0)
- [Security Engineer (Detection & Response)](https://feeny.ai/job/security-engineer-detection-response-headway-remote-7bf1sv7rn1ph)
- [Digital Marketing Channel Manager, Social & Premium Video](https://feeny.ai/job/digital-marketing-channel-manager-social-premium-video-headway-remote-h94stejpwft6)
- [Senior Engineering Manager (Patient New Verticals)](https://feeny.ai/job/senior-engineering-manager-patient-new-verticals-headway-remote-wp3dy0bnah87)
- [Staff Data Scientist, SEO & AEO](https://feeny.ai/job/staff-data-scientist-seo-aeo-headway-new-york-drmfn0hwzyfm) — New York, NY