---
title: 'Staff Robotic Sales Engineer (m/f/d) at RobCo'
canonical: 'https://feeny.ai/job/staff-robotic-sales-engineer-m-f-d-robco-munich-3kty0r6ryyhp'
type: 'job'
last_seen: '2026-11-05'
---

# Staff Robotic Sales Engineer (m/f/d) at RobCo

- **Company:** RobCo
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/robco/98187171-ed20-486c-a306-4a6fb1af3dd0

## Job description

## About the Role at RobCo

RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.

As our Staff Robotic Sales Engineer (m/f/d), you are RobCo's most senior technical voice in sales, owning your own deals alongside Account Executives while setting the technical standards that make the whole Robotics Sales Engineering team stronger. If something is broken, you fix it. If something can be automated, you build it. This is a technical leadership role without people management. You keep a quota with your own Account Executives, and a fixed part of your time goes into raising the technical bar across the team. You work where modular robotics, software and AI come together, and you help bring physical AI from the lab into real production. Sales leadership turns to you first when they want to know how strong the pipeline really is.

## Your Responsibilities

- Define how the team judges feasibility, including real-world limits beyond data sheets, edge cases and clear no-go criteria
- Develop our requirement workshop format and handover standards further
- Step into complex or escalating deals across the team, set the technical direction and stay involved until the responsible RSE can carry the case forward
- Make the go/no-go call on difficult feasibility cases, review concepts before handover and approve larger price indications
- Build reusable assets such as calculation models, reference layouts per use case and enablement material for Sales and our partners
- Track which use cases keep coming up and which we win or lose, and feed these insights into focus areas and the product roadmap
- Shape onboarding and ramp-up for new RSEs and give technical feedback across the team
- Pitch to strategic customers, give talks at trade fairs and events, and decide with Marketing and Product what we demo and why
- Stay the technical lead for your own Account Executives and share their quota

We're looking for someone who has:

- Extensive experience in technical pre-sales, application engineering or automation projects, including time at a senior level
- Experience working against a quota and winning complex deals
- A track record as the person colleagues turn to when a feasibility question gets hard
- The ability to recognize patterns across projects and turn them into rules, templates and tools that others use
- Experience leading through expertise, with the trust of engineers and sales leaders in your technical judgement
- The confidence to make a go/no-go call and stand behind it, even when a deal is on the line
- Strong presence on stage and in the boardroom, from trade fair talks to pitches to strategic customers
- Fluent German (C1+) and fluent English (C1+), and willingness to travel, around 30% of the time
- Experience in physical AI (AI-based perception, learning-based manipulation, autonomous robots) is a plus
- Experience building sales or partner enablement programs is a plus
- A background at a robot manufacturer or system integrator is a plus

## How you'll make an impact

- You drive important, ambiguous initiatives to outcomes and define standards and approaches your peers adopt.
- You translate strategy into execution with significant latitude and design improvements aligned with business goals.
- You are a recognized subject matter expert at RobCo and set the technical or functional standards in your area.

Why join RobCo?

- Develop modular, software-defined robotics solutions with us that set new standards in automation.
- Help us build robots equipped with state-of-the-art AI that perceive their environment, analyze data, and make intelligent decisions in real time.
- As part of a very dynamic and fast-growing scale-up, you will take on responsibility from day one, drive your own projects, and see the direct impact of your work.
- Flat hierarchies, open communication, and regular 360° feedback enable fast decisions and support your professional and personal development.
- Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously.
- Flexible working hours, a modern office, and - depending on the role - the option to work from home.
- Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.

## About RobCo

Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that continuously learns and improves, requiring zero upfront investment through our Robotics-as-a-Service (RaaS) model. We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. In October 2026, RobCo reached unicorn status with a valuation exceeding one billion US dollars, with its valuation doubling in less than nine months. With $200M raised from investors including Sequoia, Lightspeed, Lingotto, Kindred, Cherry Ventures, and the European Tech Collective, 225+ people globally, and 3.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our Bay Area Lab in San Francisco. Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.

## About RobCo

## Company Overview
- **One-liner**: RobCo builds modular, software-defined autonomous industrial robots to make automation accessible, affordable, and adaptable for manufacturers of all sizes.
- **Entity Type**: Private (Series C, $100M raised in 2026)
- **Headquarters**: Munich, Germany
- **Founded**: 2020
- **Founders**: Roman Hölzl, Paul Maroldt, Constantin Dresel

## Core Business
- **Primary industry/industries**: Industrial Robotics, Manufacturing Automation, Physical AI
- **Target customers**: Industrial companies of all sizes, from mid-sized champions to global enterprises (B2B, Manufacturing)
- **Mission or purpose statement**: "Automate the ordinary, so humans can do the extraordinary" — building Physical AI for real factories, turning rigid industrial processes into systems that learn, adapt and scale.

## Products & Services
- **RobCo Modular Robot Kits**: A patented modular hardware kit that allows industrial companies to automate repetitive and dangerous tasks (machine tending, palletizing, dispensing, welding) with unmatched flexibility. Deployed without heavy upfront investment or specialist expertise.
- **RobCo Studio (No-Code Software Platform)**: A no-code software platform that enables simple deployment, management, and remote monitoring of robotic systems without requiring specialist programming knowledge.
- **RobVision**: An AI-powered vision system for industrial robots, launched in 2024.
- **XL Series**: A larger-format modular robot series launched in 2024 for heavier-duty industrial applications.
- **Alfie**: A new product launched in 2026 (details not yet publicly specified).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — $100 million Series C announced in 2026 (previous Series B led by Lightspeed and Sequoia in 2024)
- **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, AWS (Physical AI Fellowship), NVIDIA (Physical AI Fellowship), MassRobotics (Physical AI Fellowship)
- **Growth Signals**: 
  - $100 million Series C financing round in 2026
  - Expanded to the U.S. in 2025 with offices in San Francisco and Austin, Texas
  - Selected for the Physical AI Fellowship (AWS × NVIDIA × MassRobotics) in 2025
  - Launched multiple new products in 2024-2026: RobVision, XL Series, Alfie
  - Systems deployed across Europe and the US
  - Engineering teams in Munich, San Francisco, and Austin

## Competitive Advantages
- **Modular Hardware + No-Code Software**: Patented modular hardware kit combined with the RobCo Studio no-code platform allows deployment without specialist expertise, dramatically lowering the barrier to entry for industrial automation.
- **Physical AI Focus**: Selected for the exclusive Physical AI Fellowship with AWS, NVIDIA, and MassRobotics, signaling deep integration with cutting-edge AI and cloud infrastructure.
- **End-to-End Value Chain**: Covers the full value chain from hardware design to software and deployment, enabling a tightly integrated product experience.
- **Accessibility**: Designed to be affordable and scalable for mid-sized champions, not just large enterprises, opening a massive underserved market.

## Strategic Focus
- **U.S. Market Expansion**: Founded RobCo Inc. in 2025 and opened offices in San Francisco and Austin, Texas, signaling aggressive growth in the North American market.
- **Product Innovation**: Continuous launch of new platforms (RobVision, XL Series, Alfie) indicates a strong R&D pipeline and commitment to expanding the product ecosystem.
- **Physical AI Leadership**: Deepening integration of AI and autonomy into industrial robotics, as evidenced by the Physical AI Fellowship with AWS, NVIDIA, and MassRobotics.
- **Scaling Operations**: The $100M Series C in 2026 is likely fueling international expansion, production scaling, and hiring across engineering, sales, and operations.

## Why Work Here
- **Culture & Mission**: The company emphasizes a mission-driven culture with the motto "Automate the ordinary, so humans can do the extraordinary." Operating principles include "Play to win," "Prioritize harder," "Listen and speak up," and "Serve the customer and the company."
- **Work Environment**: Offices in Munich (HQ), San Francisco, and Austin. Roles are a mix of in-office, remote, and hybrid depending on the position. The interview process includes a first conversation, manager interview, and an on-site visit to see the robots in action.
- **Engineering & Innovation**: Building Physical AI for real factories with engineering teams across three global tech hubs. The company emphasizes shipping impact, end-to-end ownership, and experimentation.
- **Growth Trajectory**: Rapidly scaling from a 2020 university spin-out to a Series C company with international presence, offering significant career growth opportunities for early and mid-career hires.
- **Perks & Culture**: Described as a movement, not just a job, with a strong emphasis on mission, collaboration, and shipping real-world impact.

## Sources
1. [rob.co](https://www.rob.co/careers)
2. [rob.co](https://www.rob.co/en-us/careers)
3. [builtin.com](https://builtin.com/company/robco)
4. [linkedin.com](https://de.linkedin.com/company/robco-therobotcompany)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/robco)

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