---
title: 'Staff Software Engineer at Nectar'
canonical: 'https://feeny.ai/job/staff-software-engineer-nectar-new-york-jgjgfcz8d0g5'
type: 'job'
last_seen: '2026-09-07'
---

# Staff Software Engineer at Nectar

- **Company:** Nectar
- **Location:** New York, NY
- **Compensation:** $240k–$400k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/nectar-social/05e8d2c1-a351-477c-ab7f-2910f6e4aa86

## Job description

## ABOUT US

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.

At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.

Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

## The Role

We're looking for a Staff Software Engineer to build and scale Nectar’s core product experiences and platform. You'll work across the full stack from the backend infrastructure that ingests and processes large volumes of social data, to the product interfaces that help brands understand, manage, and respond to social conversations using AI.

This role combines deep engineering with technical leadership. Whether you lean more toward backend systems or product/frontend, you'll shape architectural decisions, raise the quality bar across the codebase, and help establish strong engineering practices as the team and platform scale.

Our tech stack is TypeScript, React, Shadcn, Zustand, AWS, Pulumi, Postgres, ClickHouse, and Turbopuffer. We use AI tools thoughtfully in our day-to-day work – Cursor, Claude Code, Graphite, and Granola.

## WHAT YOU'LL BE DOING

Backend & Data Infrastructure

- Design and build backend systems that ingest and process large volumes of social data from platforms like Instagram, TikTok, X, and LinkedIn
- Develop resilient integrations with third-party APIs and optimize the infrastructure that powers our AI workloads
- Improve reliability, performance, and cost efficiency across our backend and data pipelines as the platform scales
- Establish operational best practices including monitoring, incident response, and on-call culture

Product & Frontend

- Build AI-powered product experiences such as conversation inboxes, AI-suggested replies, and summarization of social conversations into actionable insights
- Improve shared components, design systems, and frontend architecture to enable faster and higher-quality product development
- Optimize performance and reliability across the application as it scales to support thousands of daily users
- Collaborate closely with product and design teams to deliver intuitive workflows for brand and marketing teams

Technical Leadership

- Write architecture documents and guide infrastructure, tooling, and frontend decisions across the engineering team
- Review technical designs and code from other engineers - providing feedback that raises the quality bar across the team
- Mentor engineers and contribute to building strong engineering culture and development practices

## WHAT WE'RE LOOKING FOR

- Strong engineering experience designing, building, and operating production systems — backend, frontend, or full-stack
- Deep understanding of system design, distributed systems, and scalable architecture
- Experience building reliable data pipelines on top of external APIs, or building complex, data-rich web applications using React
- Strong user empathy and product intuition when designing and building features
- Experience mentoring engineers and shaping engineering culture
- Curiosity about how AI is changing software development and interest in AI-assisted engineering workflows
- Comfort operating in a fast-moving startup environment with high ownership and end-to-end responsibility

## BONUS POINTS

- Experience working with high-scale data pipelines or real-time data processing systems
- Experience building AI-powered user interfaces or LLM-integrated product features
- Experience building analytics dashboards or data-heavy interfaces
- Experience integrating AI or machine learning systems into production environments
- Previous experience working at an early-stage or rapidly scaling startup

## WHAT WE OFFER

- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
- $100/month mobile/internet stipend for remote employees

## About Nectar

## Company Overview
- **One-liner**: Nectar builds an AI-powered social operating system that automates community management, social listening, and commerce – turning organic social engagement into measurable revenue.
- **Entity Type**: Private (Startup) – Latest round: $30M Series A (May 2026, per PitchBook); prior seed rounds totaling $12.6M (led by Google Ventures and True Ventures).
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2023
- **Founders**: Misbah Uraizee (CEO) and Farah Uraizee (CTO)

## Core Business
- **Primary industries**: Social Commerce, Marketing Technology (MarTech), Artificial Intelligence / Agentic Automation
- **Target customers**: B2B – disruptor brands and enterprise ecommerce/retail companies (e.g., e.l.f. Beauty, Liquid Death)
- **Mission/purpose**: To bridge community engagement with revenue, enabling brands to scale authentic relationships through AI agents.

## Products & Services
- **Nectar AI Agents**: Autonomous agents that engage one-on-one across social channels (DMs, comments, threads, stories) – handling replies, product recommendations, giveaways, and opt-ins.
- **Social Listening & Intelligence**: Cross-platform listening that captures 100% of brand chatter (including untagged mentions, video frames, audio) and surfaces trends, sentiment, and buying signals 48 hours faster than legacy tools.
- **Content Intelligence**: Post-level performance analytics, competitive benchmarking, and earned media value (EMV) tracking – all in one dashboard.
- **Influencer & Creator Management**: AI-powered scoring to identify rising creators, track competitor wins, and manage influencer outreach.
- **CRM & Revenue Attribution**: Closed-loop attribution that ties social conversations to sales, LTV, and customer journeys – integrates with Klaviyo, Attentive, and downstream retargeting platforms.
- **Brand Voice Studio**: Customizable tone calibration, approval workflows, and brand-safety guardrails to keep AI interactions on-brand.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metrics**:
  - Total funding: $30M (Series A, May 2026) + $12.6M (prior seed rounds)
  - Attributed $100M in revenue across customer conversations (Menlo Ventures, 2026)
  - 10M+ autonomous conversations per week (up 5x in three months)
  - 50M users engaged across customer brands
- **Notable Investors/Partners**: Google Ventures, True Ventures, Menlo Ventures (led Series A); official data partnerships with Meta, TikTok, LinkedIn, Reddit, X.
- **Growth Signals**:
  - Headcount grew 185.7% YoY (52 employees as of mid-2026)
  - Operating in 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine)
  - 22 active job postings (up 1000% YoY)
  - Customers include e.l.f. Beauty, Liquid Death – fast-growing disruptor brands

## Competitive Advantages
- **Ex-Meta/Instagram/Twitter founding team** who understand social platforms from the inside.
- **Official API partnerships** with major social networks – enabling real-time access to all conversations, not just tagged mentions.
- **Closed-loop revenue attribution** – a unique ability to tie social interactions directly to purchases, differentiating from pure listening or engagement tools.
- **Brand voice control** with human-in-the-loop validation, ensuring AI agents sound exactly like the brand’s best community manager.

## Strategic Focus
- **Scale autonomous community management** – moving from manual moderation to AI-driven, real-time engagement across all channels.
- **Expand enterprise adoption** – targeting large ecommerce and retail brands with SOC 2 Type II compliance, SSO, and role-based access.
- **Deepen integrations** – with CRM, email/SMS marketing (Klaviyo, Attentive), and analytics platforms to close the loop from social signal to purchase.
- **Continue building the "agentic marketing system"** – collapsing the traditional stack of social intelligence, community, influencer, CX, and analytics into one platform.

## Why Work Here
- **Hyper-growth environment**: 185% headcount growth YoY, fresh Series A funding, and a product already at meaningful scale (10M+ conversations/week).
- **Remote-first culture**: Team spans 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine); strong remote collaboration practices.
- **Engineering-led DNA**: 33% of employees are in technical roles; founders are former Meta/Instagram engineers.
- **Early-stage impact**: Opportunity to shape product and culture from the ground up – 22 open roles across engineering, sales, marketing, and design.
- **Notable perks**: SOC 2 Type II compliance from day one, premium support, and a "brand voice studio" that gives engineers a direct line to customer experience.
- **Career growth**: Fast promotion cycles typical of high-growth startups; alumni have gone to Amazon, True Ventures, and other top tech companies.

## Sources
1. [nectarsocial.com](https://www.nectarsocial.com/)
2. [linkedin.com/company/nectar-ai](https://www.linkedin.com/company/nectar-ai)
3. [pitchbook.com/profiles/company/538850-89](https://pitchbook.com/profiles/company/538850-89)
4. [menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook](https://menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook/)
5. [jobs.ashbyhq.com/nectar-social](https://jobs.ashbyhq.com/nectar-social)

## Other roles at Nectar

- [Senior Engineering Manager](https://feeny.ai/job/senior-engineering-manager-nectar-palo-alto-v54d15hb8k75) — Palo Alto, CA
- [Employer Branding & Operations Specialist](https://feeny.ai/job/employer-branding-operations-specialist-nectar-lahore-69406v68ca1h) — Lahore, Pakistan
- [Tech Lead Manager](https://feeny.ai/job/tech-lead-manager-nectar-palo-alto-87k13q32tk3k) — Palo Alto, CA
- [Head of Marketing](https://feeny.ai/job/head-of-marketing-nectar-palo-alto-99jscca4n4bg) — Palo Alto, CA
- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-nectar-new-york-e5zg9yb34gjj) — New York, NY
- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-nectar-palo-alto-z50s1mdyr1ke) — Palo Alto, CA
- [Senior Sales & GTM Recruiter](https://feeny.ai/job/senior-sales-gtm-recruiter-nectar-palo-alto-baj1m558brjt) — Palo Alto, CA
- [Senior Software Engineer, Infrastructure](https://feeny.ai/job/senior-software-engineer-infrastructure-nectar-palo-alto-j7g7bwyts7zz) — Palo Alto, CA
- [VP of Sales](https://feeny.ai/job/vp-of-sales-nectar-new-york-f4xrjdbtb1jd) — New York, NY
- [VP of Sales](https://feeny.ai/job/vp-of-sales-nectar-palo-alto-xz37xrcnj486) — Palo Alto, CA