--- title: 'Startup Program Manager at Mixpanel' canonical: 'https://feeny.ai/job/startup-program-manager-mixpanel-san-francisco-vzmh21y0rm2d' type: 'job' last_seen: '2026-09-07' --- # Startup Program Manager at Mixpanel - **Company:** Mixpanel - **Location:** San Francisco, CA - **Compensation:** $130k–$176k - **Work type:** hybrid - **Posted:** 2026-08-07 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/mixpanel/jobs/8107402 ## Job description ## About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com. ## About the Team This role sits within the Marketing org and reports to the Global Startup Program Lead, working closely with Field Marketing to coordinate founder invites at overlapping events, with Campaign Managers to sharpen targeting using startup audience data, with Customer & Content Marketing to surface founder stories for case studies, and with Sales on warm handoffs when a founder looks ready for more direct commercial engagement. ## About the Role The Mixpanel for Startups program gives early-stage companies access to our platform right as they're forming habits — and it's one of our highest-leverage growth motions. As Startup Program Manager, you'll own the day-to-day execution of the program: building and maintaining partner relationships, driving founder engagement, and keeping program operations running smoothly end-to-end. This is a hands-on role for someone who knows the startup ecosystem, shows up in the right rooms, and takes ownership of turning founder relationships into real program outcomes. ## Responsibilities Ecosystem Partnerships - Own and grow relationships with accelerators, incubators, and startup partners, identifying which connections are worth deepening and why. - Plan and execute partner activations, including Demo Days and portfolio programs. - Maintain a clear, prioritized view of partner relationships and priority markets, and flag where to focus next. Founder Engagement & Program Delivery - Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on what's working. - Design and deliver founder-facing programming that provides genuine value. - Be a consistent, credible presence at demo days, founder events, and tech weeks. - Synthesize themes from founder conversations and share insights that shape program direction. Pipeline & Go-to-Market - Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups into the program. - Identify program participants ready for commercial nurture and coordinate handoffs directly with Sales. - Maintain reporting that connects program activity to outcomes, and use it to guide next steps. - Test new formats for founder and partner outreach, and turn what works into repeatable practices. We're Looking For Someone Who Has - Experience in marketing, community, growth, partnerships, or business development, or equivalent experience — ideally with real time in or around the startup ecosystem. - Working knowledge of how accelerators, VCs, and founders operate, and the judgment to know how to be useful in those communities. - A track record of building and managing partner relationships end-to-end, from outreach through sustained follow-through. - Clear, confident written and verbal communication across audiences and time zones. - Ability to navigate collaboration across Marketing, Sales, and Product independently, bringing context and clarity to decisions. - Active use of AI tools in day-to-day work — beyond a chat interface — to work more effectively. - Strong organizational instincts and the ability to prioritize and deliver against multiple moving pieces. - Comfort forming and defending a point of view based on dashboard data. - Genuine curiosity about the startup landscape and Mixpanel's product, with a habit of bringing new perspectives to the team. Bonus Points For - Familiarity with Mixpanel or similar analytics tools. - Former founder experience. - Experience in early-stage venture, accelerator programs, or platform/ecosystem roles at a VC firm. - Experience with CRM or marketing automation tools (Salesforce, HubSpot). - Fluency in additional languages, particularly in high-priority markets. LI-Hybrid ## Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings [here](https://mxpnl.notion.site/Check-out-our-benefits-869112a6cabe4c81a2b9da99de28f636). Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. Mixpanel Compensation Range $130,000—$176,000 USD ## Benefits and Perks - Comprehensive Medical, Vision, and Dental Care - Mental Wellness Benefit - Generous Vacation Policy & Additional Company Holidays - Enhanced Parental Leave - Volunteer Time Off - Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values - Make Bold Bets: We choose courageous action over comfortable progress. - Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. - One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. - Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations. - Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star. - Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. ## About Mixpanel ## Company Overview - **One-liner**: Mixpanel provides an AI-first digital analytics platform that helps product, engineering, and growth teams understand user behavior, run experiments, and improve product adoption and retention. - **Entity Type**: Private (Unicorn, valued at over $1 billion as of 2021) - **Headquarters**: San Francisco, California, United States - **Founded**: 2009 - **Founders**: Suhail Doshi, Tim Trefren ## Core Business - **Primary industry/industries**: Product Analytics, Digital Analytics, Software Development - **Target customers**: B2B; primarily Product, Engineering, Marketing, and Data teams at mid-market to enterprise companies - **Mission statement**: To help the world learn from its data and solve big problems, helping companies measure what matters, make decisions fast, and build better products through data. ## Products & Services - **Mixpanel AI**: Proactive AI that surfaces insights, diagnoses problems, and recommends actions grounded in the customer's data. - **Product Analytics**: Event tracking, user segmentation, funnel analysis, retention analysis, and custom reports. - **Web Analytics**: Behavior tracking on websites with plain-language querying. - **Session Replay & Heatmaps**: Watch recordings of user sessions tied directly to analytics data to understand drop-offs and behavior. - **Experiments & Feature Flags**: A/B testing against product metrics and feature flag management from a single platform. - **Metric Trees**: A living map of KPIs and their drivers to align teams on what matters. - **Data Warehouse Connectors**: Sync data from Snowflake, BigQuery, Redshift, and other warehouses for unified analysis. ## Market Standing - **Valuation**: Over $1 billion (unicorn status reached in 2021) - **Key Metric**: Total funding of $277.0M across 5 rounds; annual revenue estimated at $127.0M - **Notable Investors/Partners**: Y Combinator, Andreessen Horowitz, Max Levchin, Keith Rabois - **Growth Signals**: Employs 396 people (+41.1% YoY); trusted by over 29,000 companies including Workday, Pinterest, LG, and Rakuten Viber; operates in 16 countries. ## Competitive Advantages - **AI-First Platform**: Mixpanel AI proactively surfaces insights and diagnoses problems, reducing manual work and accelerating understanding. - **Performance at Scale**: Sub-second query times even at billions of events per month. - **Open Ecosystem**: Connects with existing stacks (BigQuery, Segment, reverse ETL tools) with no vendor lock-in. - **Enterprise-Ready**: SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs with governance tools. - **Unified Product & Web Analytics**: Combines product analytics, web analytics, session replay, experimentation, and metric trees in one platform. ## Strategic Focus - **AI Integration**: Deepening AI capabilities across the platform to reduce manual work and speed up insight generation. - **Scalability & Performance**: Continuing to invest in infrastructure that handles massive data volumes with speed. - **Ecosystem Expansion**: Building more connectors and integrations to fit seamlessly into customer data stacks. - **Enterprise Growth**: Targeting larger enterprises with compliance, governance, and premium support offerings. ## Why Work Here - **Culture**: Values include being open, leading change, customer focus, results-oriented, and one team. Fosters a culture of belonging and psychological safety. - **Work Policy**: Hybrid model for most roles (San Francisco, New York, London, Barcelona, Bengaluru, etc.); some remote positions available (e.g., Finance, Legal roles). - **Benefits**: Competitive and equitable compensation; comprehensive benefits for holistic well-being; learning, mentorship, and advancement opportunities; annual company-wide retreat. - **Engineering Culture**: Emphasis on bold bets, powerful simplicity, and innovation with insight; roles across AI, infrastructure, product platform, and query engineering. ## Sources 1. [mixpanel.com](https://mixpanel.com/home/) 2. [linkedin.com](https://www.linkedin.com/company/mixpanel-inc-) 3. [greenhouse.io](https://job-boards.greenhouse.io/mixpanel/jobs/7774151) 4. [comparably.com](https://www.comparably.com/companies/mixpanel/mission) 5. [mixpanel.com](https://mixpanel.com/jobs/) ## Other roles at Mixpanel - [Commercial Counsel, APAC](https://feeny.ai/job/commercial-counsel-apac-mixpanel-singapore-gm2xr06awmww) — Singapore - [Software Engineer, Data Runtime](https://feeny.ai/job/software-engineer-data-runtime-mixpanel-san-francisco-khtryz8yh92m) — San Francisco, CA - [Delivery Engineer II (GTM)](https://feeny.ai/job/delivery-engineer-ii-gtm-mixpanel-san-francisco-xck0ws6dsmg4) — San Francisco, CA - [Senior People Operations Manager](https://feeny.ai/job/senior-people-operations-manager-mixpanel-united-states-hhh0s82rxvbx) — United States - [Senior People Operations Manager](https://feeny.ai/job/senior-people-operations-manager-mixpanel-san-francisco-014ffgky191x) — San Francisco, CA - [Senior Global Benefits Manager](https://feeny.ai/job/senior-global-benefits-manager-mixpanel-united-states-rdh7bb8skxnx) — United States - [Senior Global Benefits Manager](https://feeny.ai/job/senior-global-benefits-manager-mixpanel-san-francisco-sf99683mnash) — San Francisco, CA - [Senior Account Executive, Vertical Accounts](https://feeny.ai/job/senior-account-executive-vertical-accounts-mixpanel-los-angeles-nxygny19x9sv) — Los Angeles, CA - [Senior Account Executive, Vertical Accounts](https://feeny.ai/job/senior-account-executive-vertical-accounts-mixpanel-atlanta-dfkppsb9pek2) — Atlanta, GA - [Senior Account Executive, Vertical Accounts](https://feeny.ai/job/senior-account-executive-vertical-accounts-mixpanel-boston-q16sgb65tj65) — Boston, MA