--- title: 'Strategic Business Development - Franchise Manager at Lamudi' canonical: 'https://feeny.ai/job/strategic-business-development-franchise-manager-lamudi-jakarta-ngkrrcbbe38z' type: 'job' last_seen: '2026-11-06' --- # Strategic Business Development - Franchise Manager at Lamudi - **Company:** Lamudi - **Location:** Jakarta, Indonesia - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.lever.co/lamudi/fd3edb1d-a5c1-40f7-97f8-66afe484eecd ## Job description ## About Lamudi Our mission is to provide any Indonesian the most trustworthy and reliable way to buy a property. We do this by using technology to empower 10,000+ real estate agents and 100's property developers by connecting them to millions of prospective buyers previously beyond their reach. Lamudi.co.id is a property technology company that aims to enable and support all parties along the property seeking, buying, and selling process from our range of products and services. ## About the challenge As the largest proptech in Indonesia, our success is built relationship by relationship, and some of the most important relationships we have are with the national real estate chains that shape the market. Ray White, ERA Indonesia, Century 21, RE/MAX, Gading Pro and other leading franchise networks bring together hundreds of offices and thousands of agents across the country. Growing with them means understanding how a franchise network works at every level, from the master franchise owner to the principal of a single office to the agents on the ground. We are looking for a Strategic Business Development Manager to own Lamudi's relationships with these national franchise networks. You will be the single point of ownership for each strategic account, setting one consistent standard for how Lamudi partners with the network, and you will work office by office to grow our presence within it. This means finding the right right digital and marketing solutions to their offices, and using data to show clients exactly where the value is and where the growth opportunity lies. If you are comfortable sitting across the table from a master franchise owner in the morning and walking an office principal through their performance data in the afternoon, we should talk. Management at Lamudi does not manage from high above. We are builders who roll up our sleeves and solve challenges together with the team. What your day-to-day looks like - You will own and grow Lamudi's strategic partnerships with top national real estate franchise networks, building trusted relationships with master franchise owners, regional leaders, and office principals - You will build an account plan for each franchise network, mapping their offices, agents, and listing activity to identify where Lamudi's presence is strong and where the gaps are - You will identify the right marketing solutions for each franchise and its offices, from listing packages and premium visibility to digital marketing and lead solutions - You will use data to drive every conversation: extracting and analysing listing, traffic, lead, and performance data to build insights, business reviews, and proposals that show clients clear value - You will run regular business reviews with franchise leadership and key offices, tracking adoption, performance, and ROI, and turning insights into next actions - You will design network-wide programs and commercial agreements with franchise headquarters, then drive rollout and adoption across individual offices - You will work closely with Sales, Marketing, Product, and Support teams to deliver a consistent, high-quality partnership experience across every office in the network - You will stay on top of franchise network dynamics, competitor activity, and market trends to spot new opportunities early Is this you? - A relationship builder at the top level: You are credible and confident with business owners and senior leaders, and you build trust through consistency and follow-through - An analytical mind: You are comfortable working with data, know which numbers matter, and can turn them into a story a client understands and acts on - A commercial strategist: You see the bigger picture of an account, not just the next deal, and you know how to grow share of business over time - A digital-solutions thinker: You understand how digital marketing and online platforms help property businesses grow, and can match the right solution to each client's needs - A self-starter with ownership: You take full responsibility for your accounts, proactively seek opportunities, and follow through to execution Qualifications : - Minimum 5 years of experience in key account management, strategic partnerships, or business development, ideally in proptech, real estate, digital media, or B2B digital solutions - This role will be an individual contributor role - Proven track record of managing and growing large, multi-location, or franchise-type accounts with measurable revenue growth - Strong understanding of the Indonesian real estate industry and how franchise agency networks operate is highly preferred; existing relationships with national chains are a strong plus - Strong analytical skills: comfortable with Excel/Google Sheets, dashboards, and data extraction, and able to build data-driven business reviews and proposals - Excellent presentation, negotiation, and stakeholder management skills, including with business owners and C-level - Willingness to travel to franchise offices across Indonesia as needed - Fluent in Bahasa Indonesia and English The position reports to Commercial Partnership & Project Manager. During the interview process, you will meet him/her, as well as a few business stakeholders and Management Team Members. If you want to become a part of our highly motivated, international team, please click on the ‘Apply Now’ button to send us your application ! We are looking forward to hearing from you ! ## About Lamudi ## Company Overview - **One-liner**: Lamudi is an online real estate marketplace connecting buyers, sellers, landlords, and tenants across emerging markets in Asia, Latin America, and the Middle East. - **Entity Type**: Private (acquired by Digital Classifieds Group in 2023) - **Headquarters**: Makati City, Philippines (with major offices in Berlin, Germany) - **Founded**: 2013 - **Founders**: Paul Philipp Hermann, Kian Moini ## Core Business - Primary industry: Online real estate classifieds / PropTech - Target customers: B2C and B2B – property buyers, sellers, renters, landlords, and real estate agents in emerging markets - Mission: To be the fastest growing online property portal in emerging markets, making property transactions easy and secure. ## Products & Services - **Lamudi Marketplace**: A web and mobile platform for listing, searching, and transacting residential and commercial properties. Includes services for property uploads, management, and lead generation. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual revenue of USD 40M (as per LinkedIn data) | Total funding of USD 56.4M across 5 rounds (led by TEV Ventures, Asia Pacific Internet Group, Ringier, Axel Springer) - **Notable Investors/Partners**: Rocket Internet (incubator), TEV Ventures, Asia Pacific Internet Group, Ringier, Axel Springer, Digital Classifieds Group (acquirer) - **Growth Signals**: - Acquired by Australia’s Digital Classifieds Group in October 2023, securing a top position in Asian property markets. - Acquired Indonesian mortgage fintech IDEAL.id in December 2024 to expand into property financing. - Operates in 13 countries across Asia, the Middle East, and Latin America. - Over 700,000 listings worldwide and 370+ employees (per company site; LinkedIn reports 74 employees as of 2026, with a -13.9% YoY decline – conflicting reports). ## Competitive Advantages - **Emerging market focus**: Deep local expertise in high-growth, underserved real estate markets. - **Rocket Internet pedigree**: Backed by one of the world’s most experienced venture builders, providing operational playbooks and network effects. - **Integrated financing**: The IDEAL.id acquisition positions Lamudi to offer mortgage and property financing within its platform, creating a more complete ecosystem. ## Strategic Focus - Expanding beyond listings into property financing and transaction services (e.g., mortgages in Indonesia). - Consolidating market leadership in existing geographies while selectively entering new ones. - Leveraging the Digital Classifieds Group’s resources to scale technology and monetisation. ## Why Work Here - **Culture**: Values of fairness, curiosity, and humbleness. Emphasis on ownership, learning from passionate colleagues, and a supportive international environment. - **Work style**: Hybrid roles available (e.g., Jakarta, Manila). Not measured on hours but on accomplishing great work. - **Perks**: Fun activities like lunch lotteries, table soccer tournaments, after-work beers. Informal, dynamic atmosphere. - **Engineering culture**: Ownership of projects, exposure to multiple markets, and the chance to work on a platform used by millions. ## Sources 1. [Lever Careers](https://jobs.lever.co/lamudi) 2. [Lamudi About](https://www.lamudi.com/about/company) 3. [Lamudi Worklife](https://lamudi.com/about/worklife) 4. [LinkedIn Company Page](https://linkedin.com/company/lamudi-global) 5. 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