--- title: 'Strategic Business Development Representative at CentralReach' canonical: 'https://feeny.ai/job/strategic-business-development-representative-centralreach-holmdel-new-jersey-5p2v5r8yw691' type: 'job' last_seen: '2026-09-10' --- # Strategic Business Development Representative at CentralReach - **Company:** CentralReach - **Location:** Holmdel New Jersey, United States - **Compensation:** $80k - **Posted:** 2026-07-29 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/centralreach/jobs/4322926009 ## Job description CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. The Strategic Business Development Representative is a newly created, high-impact role on CentralReach's Enterprise Sales team. This is not a traditional SDR seat. You will work in a dedicated two-person model alongside a Strategic Account Executive, jointly targeting the largest and most complex ABA and IDD organizations in the country — multi-location provider groups, PE-backed ABA platforms, and national IDD service networks. This is a Hybrid role in our Holmdel NJ office. Your primary mission is to build pipeline in a defined book of strategic accounts through disciplined outbound prospecting, deep account research, and multi-threaded stakeholder engagement. You will be the tip of the spear — opening doors, mapping organizations, building early relationships, and creating the conditions that allow the Strategic AE to engage, advance, and close transformative deals. This role requires a hunter's mindset, strong commercial instincts, and a genuine curiosity about the ABA market and the organizations that serve it. Key Accountabilities: - Execute high-volume, high-quality outbound prospecting across a defined set of 50–75 strategic target accounts — including multi-site ABA provider groups, PE-backed ABA platforms, and large IDD/waiver service organizations. - Build and maintain deep account intelligence for each target: org structure, decision-makers, current technology stack, growth trajectory, and known pain points. - Develop and execute multi-touch, multi-channel outreach sequences (phone, email, LinkedIn, event follow-up) tailored to specific personas — CEO, COO, CFO, Clinical Director, and PE Sponsor. - Qualify prospects against CentralReach's Ideal Customer Profile, identifying organizations with the size, complexity, and strategic fit to become high-value Enterprise customers. - Book and coordinate qualified discovery meetings and executive introductions for the Strategic Account Executive. - Partner closely with the Strategic AE in weekly syncs — aligning on account prioritization, messaging strategy, and pursuit sequencing. - Maintain precise and current records of all prospect activity, outreach history, and pipeline status in Salesforce; no gaps, no stale records. - Monitor trigger events across the target account list — funding announcements, M&A activity, leadership changes, new clinic openings, and regulatory developments — and convert them into timely, relevant outreach. - Represent CentralReach at key ABA industry conferences, trade events, and executive gatherings to build brand presence and initiate in-person relationships. - Consistently meet or exceed monthly and quarterly KPIs for outbound activity, qualified meetings booked, and pipeline contribution. - Share market intelligence, prospect feedback, and competitive observations with the broader sales and marketing teams on an ongoing basis. Desired Skills and Experience: - 4+ years of outbound B2B sales, sales development or business development experience, with a track record of meeting or exceeding activity and pipeline targets. - Experience or genuine familiarity with the ABA, behavioral health, or IDD market — either through a prior sales role, a clinical or operational background, or a strong personal connection to the space. - True hunter mentality — you are energized by opening new doors, comfortable with rejection, and relentless in creative follow-through. - Strong research instincts — you know how to map an organization, find the right contacts, and construct a relevant, personalized outreach narrative before sending a single email. - Excellent written and verbal communication skills; you can write a crisp, compelling cold email and hold an intelligent conversation with a C-suite executive. - High commercial acumen — you understand how ABA businesses operate, what keeps operators up at night, and how to connect those pressures to CentralReach's value proposition. - Proficiency with Salesforce or equivalent CRM; experience with sales engagement platforms (Outreach, Salesloft, Apollo) is strongly preferred. - Self-motivated and disciplined — you manage your own time, prioritize without being told twice, and hold yourself accountable to your numbers. - Coachable and growth-oriented; you take feedback seriously, iterate quickly, and want to build a long-term career in enterprise sales. - Comfortable working in a fast-paced, evolving environment where the playbook is still being written — and eager to help write it. - Willingness to travel for industry events, onsite visits, and executive engagements (up to 20–25%). Key Performance Indicators: - Qualified meetings booked per month for the Strategic AE - Outbound activity volume — calls, emails, and LinkedIn touches per week - Active accounts with documented multi-touch sequences in motion - Pipeline contribution ($ARR) generated from BDR-sourced opportunities - Salesforce hygiene — accuracy and completeness of all prospect records - Meeting-to-opportunity conversion rate #LI - Hybrid Base Salary Range $80,000—$80,000 USD Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale. Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve. We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative. Be part of a market leader driving the future of care. Explore opportunities at [centralreach.com/careers](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcentralreach.com%2Fcareers%2F&data=05%7C02%7Cjamie.madarasz%40centralreach.com%7Cb7b1c0d4e2354127669a08dda36f3df3%7C515bdea7d91847b3b73f5700d21635ec%7C0%7C0%7C638846420463140236%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=WNerHqhY5w8%2Fh6TrRUbAh6uyPQJS8ymWAWaKuyJfaHo%3D&reserved=0). Protecting your information is important to us.  Please take a moment to review our Notice of Privacy Practices for Job Applicants. [Applicant-Privacy-Notice-110725](https://centralreach365.sharepoint.com/:b:/s/ApplicantPrivacyNotice/IQBl-WqOdm5oQI9tZ2avE2_7AYJGJ5xXuv-ubvZ989Cf9tk?e=KdZc3m) to understand how we collect, use, store, and protect your personal information during the recruitment process. ## About CentralReach ## Company Overview - **One-liner**: CentralReach provides the #1 AI-powered software platform for autism and intellectual/developmental disability (IDD) care, serving applied behavior analysis (ABA) practices, multidisciplinary clinics, and PreK-12 special education. - **Entity Type**: Private (funding rounds not publicly disclosed) - **Headquarters**: Fort Lauderdale, Florida, USA (with a second office in Holmdel, New Jersey) - **Founded**: 2012 - **Founders**: A practicing Board Certified Behavior Analyst (BCBA) – name not publicly disclosed ## Core Business - **Primary industry**: Healthcare IT / Autism & IDD Care Software - **Target customers**: B2B – ABA therapy providers, multidisciplinary practices, PreK-12 school districts, and employers who support neurodiverse employees. - **Mission or purpose statement**: “Unlock potential in autism and IDD care” – to help children and adults diagnosed with autism and related IDDs, and those who serve them, achieve better outcomes and live more independent lives. ## Products & Services - **CentralReach Platform (All-in-One)** : AI-powered SaaS platform for clinical data collection, scheduling, billing, claims management, and compliance. Includes modules for ABA and multi-disciplinary therapies (speech, occupational therapy). - **cari™ (AI Assistant)**: An AI layer trained on over a billion data points and 40+ BCBA reviews. Provides real-time assistance for note drafting, claim auditing, and scheduling. - **ClaimCheckAI®**: Pre-submission claims auditing tool that reduces denials by catching missing or incorrect information. - **ClaimAcceleratorAI™**: Automates claims checks and intelligently routes clean claims to shorten reimbursement cycles. - **NoteGuardAI™**: Reviews clinical notes for errors, compliance risks, and completeness before submission. - **NoteDraftAI™**: Generates real-time first drafts of session notes from session details to save provider time. - **ScheduleAI®**: Intelligent staff and client scheduling automation that minimizes conflicts and adapts to changing needs. - **CR BillMax**: Revenue cycle management (RCM) service for billing and collections. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Over 185,000 professionals trust the platform (as of 2025); 400 total employees. - **Notable Investors/Partners**: Not disclosed (private company) - **Growth Signals**: - Named to Inc. Magazine’s 2025 list of fastest-growing private companies in the Southeast for the 5th time. - Named a Top AI Company of 2025 by the Software Report. - Named a 2025 Best Place to Work in New Jersey. - Won Dual Stevie® Awards in 2025 for People-Focused CEO (Chris Sullens) and AI Technology Breakthrough of the Year (ClaimCheckAI). - User base grew from 115,000 (Built In, 2024) to 185,000+ professionals. ## Competitive Advantages - **Niche focus**: Deep specialization in autism and IDD care, with roots in ABA therapy – a market with high regulatory and compliance demands. - **AI moat**: Proprietary AI (cari) trained on the largest dataset in the industry (1B+ data points) and refined by clinical experts. - **Integrated platform**: Combines clinical, scheduling, billing, and claims in one system, reducing the need for multiple vendors. - **Established trust**: Trusted by 185,000+ professionals and consistently recognized as a top workplace and fastest-growing company. ## Strategic Focus - **AI-driven automation**: Continued investment in AI features to reduce administrative burden and improve clinical outcomes. - **Expanding beyond ABA**: Growing platform capabilities to support multidisciplinary therapies (speech, occupational therapy) and special education. - **Addressing the care gap**: Using technology to scale access to autism and IDD services amid a growing neurodiverse population. ## Why Work Here - **Culture & Mission**: Mission-driven work with a direct impact on the autism and IDD community. Recognized as a Best Place to Work in NJ and by Built In for culture. - **Work Model**: Hybrid work environment – remote-first but with offices in Fort Lauderdale, FL, and Holmdel, NJ. Most roles are remote-eligible within the US. - **Benefits**: - Two robust medical plans, low-cost dental/vision, 24/7 Teladoc, pet insurance, EAP - 401(k) with strong company match, employer HSA contribution, financial advisor access - Generous PTO, paid holidays, extra PTO day for volunteering (CR Cares) - Paid parental leave, family medical leave - Comprehensive onboarding, career pathing, leadership development, quarterly CR Talks sessions - Company charitable match, diversity and inclusion initiatives (mandated unconscious bias training, inclusive hiring) - **Engineering Culture**: Tech stack includes Ruby on Rails, React, React Native, Angular, Node.js, AWS, Kubernetes, Terraform, SQL. Emphasis on career growth and innovation. ## Sources 1. [CentralReach Careers – Culture & Benefits](https://centralreach.com/careers/) 2. [CentralReach About – Company Overview](https://centralreach.com/about/company/) 3. [CentralReach Homepage – Products & AI](https://centralreach.com/) 4. [CentralReach Job Board – Greenhouse](https://job-boards.greenhouse.io/centralreach/jobs/4147040009) 5. [Built In – CentralReach Perks & Culture](https://builtin.com/company/centralreach?base_route_name=entity.node.canonical&overridden_route_name=entity.node.canonical&page_manager_page=node_view&page_manager_page_variant=node_view-panels_variant-0&page_manager_page_variant_weight=-1) ## Other roles at CentralReach - [Sr. Software Engineer, Ruby on Rails](https://feeny.ai/job/sr-software-engineer-ruby-on-rails-centralreach-united-states-43jwx1qwq7s8) — United States - [Enterprise Customer Success Lead](https://feeny.ai/job/enterprise-customer-success-lead-centralreach-united-states-7g656k5k63x7) — United States - [Site Reliability Engineer (SRE), Data Products](https://feeny.ai/job/site-reliability-engineer-sre-data-products-centralreach-holmdel-n3gafc8xmqb5) — Holmdel, NJ - [Clinical Implementation Manager](https://feeny.ai/job/clinical-implementation-manager-centralreach-fort-lauderdale-florida-united-apspzjvz2vqy) — Fort Lauderdale Florida United States Holmdel New Jersey, United States - [Administrative Assistant](https://feeny.ai/job/administrative-assistant-centralreach-holmdel-pa5c72m0zt75) — Holmdel, NJ - [Security Compliance Program Manager](https://feeny.ai/job/security-compliance-program-manager-centralreach-holmdel-cqvhnpj08q9c) — Holmdel, NJ - [Patient Responsibility, VOB & Authorization Specialist](https://feeny.ai/job/patient-responsibility-vob-authorization-specialist-centralreach-holmdel-2qtkcwgjgt3m) — Holmdel, NJ - [Small Business Account Manager](https://feeny.ai/job/small-business-account-manager-centralreach-fort-lauderdale-tvs2z0r2nmw1) — Fort Lauderdale, FL - [Customer Success Lead](https://feeny.ai/job/customer-success-lead-centralreach-fort-lauderdale-florida-united-states-j9s9t7qzb5sa) — Fort Lauderdale Florida United States Holmdel New Jersey, United States - [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-centralreach-remote-wn03w1xkknej)