---
title: 'Strategic Director at Phiture'
canonical: 'https://feeny.ai/job/strategic-director-phiture-europe-dysm30b7x8gm'
type: 'job'
last_seen: '2026-09-09'
---

# Strategic Director at Phiture

- **Company:** Phiture
- **Location:** Europe
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.eu.greenhouse.io/phiture/jobs/4971768101

## Job description

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

## WHAT TO EXPECT:

Step into the role of Strategy Director, the single senior lead across a global portfolio of three apps for one of Phiture's most significant accounts. You'll hold the whole account in your head: what's happening across every app, where the priorities sit, and what Phiture recommends when the picture is murky. Specialists across our disciplines will route their work through you, and you'll decide when to bring their depth directly into the room. You'll own the relationship end to end, from the question that lands on your desk to the recommendation that closes it out.

This is a senior strategic seat for someone who's comfortable making the call, defending it, and owning what happens next.

## WHAT YOU WILL OWN:

- Set the direction. Own one coherent set of growth priorities across all three apps, so the work connects instead of running in parallel.
- Make the call. When data is ambiguous or teams disagree, produce a clear Phiture recommendation and stand behind it.
- Translate the technical. Turn specialist work into concise, decision-ready communication that a busy executive can act on immediately.
- Guard the quality. Take responsibility for everything that reaches the client, including whether the narrative holds together across workstreams.
- Resolve the hard things. Carry cross-app and cross-discipline questions, risks, and escalations all the way through to a clear resolution.
- Stay ahead of the account. Spot opportunities, dependencies, and upcoming decisions before the client raises them.
- Coordinate the team behind you. Absorb incoming questions, pull the right specialists together internally, and come back with a consolidated answer.
- Lead the big moments. Run strategic planning, executive updates, business reviews, and the sensitive conversations that need a senior voice.
- Be the relationship. Stay close enough to the work and the client stakeholders that nobody has to give you context twice.

## WHAT YOU'LL NEED:

- Substantial experience owning senior client relationships at portfolio or account level, in a consultancy, agency, or in-house growth environment.
- A track record of setting growth strategy across several apps or products at once.
- Enough depth in mobile growth to challenge specialists, pressure-test their recommendations, and judge when their input is genuinely needed in front of a client.
- Experience leading executive-level conversations: strategic planning, business reviews, escalations, and the conversations nobody enjoys having.
- The judgement to make a firm recommendation when the data is incomplete and the room is split, and the credibility to have it land.
- A talent for compressing complex specialist work into something an executive can decide on in minutes, in writing and in the room.

## Nice to have

- Familiarity with how ASO, UA, CRM, and analytics workstreams interact and compete for the same roadmap space.
- Experience contributing to pitches or RFPs.

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

## About Phiture

## Company Overview
- **One-liner**: Phiture is an award-winning mobile growth consultancy and agency that helps product and marketing teams grow apps through strategic frameworks, AI-powered optimization, and hands-on services.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Berlin, Germany
- **Founded**: 2016
- **Founders**: Andy Carvell and Moritz Daan

## Core Business
- **Primary industry/industries**: Mobile Growth Consulting, App Marketing, SaaS Tools
- **Target customers**: B2B – product and marketing teams at tier-one app companies (e.g., Headspace, Adobe, LEGO)
- **Mission or purpose statement**: “We are dedicated to helping our clients achieve measurable, systematic and sustainable growth in a volatile and fast-paced period of change and advancement.” [phiture.com/who-we-are](https://phiture.com/who-we-are/)
- **Vision**: “Setting the standard for growth in a brave new digital world.” [phiture.com/who-we-are](https://phiture.com/who-we-are/)

## Products & Services
- **App Store Optimization (ASO)**: Increase visibility and conversion rates in the App Store and Google Play.
- **Performance Marketing**: Data-driven strategies to optimize cost per acquisition and drive ROI across Apple Search Ads, Google Ads, Meta, etc.
- **Engagement & CRM**: Refine retention and engagement KPIs through in-depth data analysis and lifecycle campaigns.
- **Art & Creative**: Innovative design and creative solutions to elevate brand presence.
- **Data, Tech & AI**: Turn raw data into insight, infrastructure into scale, and experimentation into growth. Includes proprietary tools like B.Layer (in-app studio).
- **Consulting & Frameworks**: The industry-acclaimed Mobile Growth Stack framework and other methodologies.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding not disclosed (private, bootstrapped growth); employee count ~129 (as of 2026) [linkedin.com](https://www.linkedin.com/company/phiture)
- **Notable Investors/Partners**: Not disclosed; clients include Headspace, Adobe, LEGO [job-boards.greenhouse.io/phiture](http://job-boards.greenhouse.io/phitureinc)
- **Growth Signals**: 
  - Over 900,000 experiments run per week [phiture.com](https://phiture.com/)
  - 10+ industry frameworks published [phiture.com](https://phiture.com/)
  - Awarded Best Independent Agency, Best Retention Campaign, App Marketing Agency of the Year [phiture.com/who-we-are](https://phiture.com/who-we-are/)
  - Expanded to a New York office and hit the 100-employee milestone in 2020-2021 [phiture.com/who-we-are](https://phiture.com/who-we-are/)
  - Team represents 40+ nationalities and speaks 35+ languages [phiture.com/who-we-are](https://phiture.com/who-we-are/)

## Competitive Advantages
- **Proprietary Frameworks**: The Mobile Growth Stack is an industry-acclaimed, holistic strategic framework.
- **Full-Service Offering**: Covers ASO, performance marketing, CRM, creative, and data/AI under one roof.
- **Data & AI Expertise**: Leverages AI-powered optimization and experimentation at scale.
- **Award-Winning Track Record**: Multiple industry awards (App Growth Awards, Drum Awards, Braze Torchie Awards) validate results.
- **Diverse, Global Team**: 40+ nationalities enable deep cultural and market insights.

## Strategic Focus
- **Thought Leadership & Community**: Actively publishes frameworks, articles, and speaks at industry events.
- **Non-Profit Initiative**: Offers pro bono mobile growth services to charitable organizations [phiture.com/who-we-are](https://phiture.com/who-we-are/).
- **Geographic Expansion**: Opened a New York office and continues to hire remotely across the Americas.
- **Innovation in AI & Automation**: Continues to develop tools like B.Layer and data-driven consulting.

## Why Work Here
- **Remote-First Culture**: “Remote-first company with colleagues worldwide and an office in Berlin.” [job-boards.greenhouse.io/phiture](http://job-boards.greenhouse.io/phitureinc)
- **People-Centric Values**: Values include “Embrace the future”, “People centric”, “Empowerment”, “Growth & Development” [phiture.com/careers](https://phiture.com/careers/)
- **Diversity & Inclusion**: “We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills.” [job-boards.greenhouse.io/phiture](http://job-boards.greenhouse.io/phitureinc)
- **Learning & Growth**: “We want to empower our employees to develop a fantastic career within the industry. You will gain expert knowledge by working with category-leading clients.” [phiture.com/careers](https://phiture.com/careers/)
- **Team Events & Perks**: Regular team events, boat parties, annual offsite, beer fridge in Berlin office [phiture.com/careers](https://phiture.com/careers/)
- **Current Openings**: Senior Mobile Growth Consultant roles (ASO & CRO, ASO & UA) in remote locations across the US, Mexico, Argentina, Colombia, Chile [job-boards.greenhouse.io/phiture](http://job-boards.greenhouse.io/phitureinc)

## Sources
1. [phiture.com](https://phiture.com/)
2. [phiture.com/who-we-are](https://phiture.com/who-we-are/)
3. [phiture.com/careers](https://phiture.com/careers/)
4. [job-boards.greenhouse.io/phitureinc](http://job-boards.greenhouse.io/phitureinc)
5. [linkedin.com/company/phiture](https://www.linkedin.com/company/phiture)

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