---
title: 'Strategic Events Manager at Workato'
canonical: 'https://feeny.ai/job/strategic-events-manager-workato-palo-alto-d4mn045kad8a'
type: 'job'
last_seen: '2026-10-17'
---

# Strategic Events Manager at Workato

- **Company:** Workato
- **Location:** Palo Alto, CA
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-17
- **Apply:** https://www.workato.com/careers?gh_jid=8812446002#open-roles

## Job description

## About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit [workato.com](https://www.workato.com/).

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment [along with a multitude of benefits](http://www.workato.com/careers) they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

- [Business Insider](https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12) named us an “enterprise startup to bet your career on”
- [Forbes’ Cloud 100](https://www.forbes.com/cloud100/#a57477b5f941) recognized us as one of the top 100 private cloud companies in the world
- [Deloitte Tech Fast 500](https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html) ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- [Quartz](https://qz.com/work/2053446/the-best-companies-for-working-from-home/) ranked us the #1 best company for remote workers

## Responsibilities

The primary responsibility for this Strategic Events Manager role is to develop and execute integrated marketing and communication strategies to promote Tier 1 strategic events—such as product launches, our flagship event WOW & regional WOW World Tours. This role bridges the gap between marketing (including regional teams), demand generation, marketing ops, social media, public relations, and the events team, ensuring consistent messaging and strong audience engagement before, during, and after events.  With events spanning multiple regions and attracting thousands of attendees, this role will be responsible for the audience acquisition function of all strategic events.

In this role, you will also be responsible to:

- Strategy & Planning

- Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs

- Create a comprehensive marketing communications plan and calendar for all event marketing activities (email, digital, social, PR, etc), taking into account different segments, personas, maturity stages, and regions.

- Facilitate meeting cadences with marketing teams to ensure alignment on goals, strategies and roles & responsibilities

- Work with Sales leadership to determine registration goals for each team, reporting methods, SPIFFs, and attendance qualifications

- Marketing & Communications

- Collaborate with the product marketing and events teams to craft compelling content for event websites, promotional emails and employee assets highlighting key speakers, sessions, experiences and persona-based attendee journeys

- Ensure brand consistency and messaging across all marketing communications before, during, and after events

- Develop creative briefs and coordinate with internal design, web and video teams to produce any creative or multimedia assets

- Equip sales and customer success teams with valuable resources like agenda templates, "convince your boss" letters, and email templates, making them accessible on our internal content platform

- Participate in regular sales and customer success meetings to provide account teams with updates and tactics to aid in audience acquisition strategies

- Audience Engagement & Promotion

- Use segmentation and data-driven tactics to optimize audience targeting for audience acquisition. Monitor campaign performance and adapt strategies accordingly.

- Develop pre-event, onsite, and post-event engagement strategies to maximize participation and ROI

- Develop and send targeted nurture emails to registered attendees, to ensure their attendance at the event

- Measurement & Reporting

- Create and maintain registration tracking documents to monitor Week over Week and YoY registration data, including leaderboards to drive sales engagement

- Work with Marketing Operations on the Cvent integration and post event list upload processes

- Collaborate with the Customer Success team to develop a post-event survey strategy

- Provide post-event reports and recommendations for future improvements based on data

## Requirements

## Qualifications / Experience / Technical Skills

- 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment

- Proven experience in managing multi-channel marketing campaigns

- Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC)

- Understanding of event KPIs and metrics, ability to report on campaign successes

- Experience with the Cvent event platform is a plus

Soft Skills / Personal Characteristics

- Strong project management skills with the ability to manage multiple projects (with different stakeholders) under tight deadlines

- Excellent organizational and multitasking abilities, with a keen attention to detail

- Ability to lead and/or present in cross-functional meetings

- Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and build relationships with stakeholders

NOTE: This role is remote from locations USA - Denver, USA - New York, USA - San Francisco, USA - Palo Alto

Base Salary Range: $90K

- $130K [CA - USD) annual gross base salary. This range reflects the good-faith estimate of the base salary we reasonably expect to pay for this position at the time of posting and upon hire. Final compensation will be determined based on skills, experience, internal equity, and location (where applicable). In addition to base salary, this role may be eligible for variable compensation, equity, and company-sponsored benefits, subject to local eligibility rules.

(REQ ID: 2975)

## About Workato

## Company Overview
- **One-liner**: Workato is an enterprise orchestration platform that provides an Integration Platform as a Service (iPaaS) and an Enterprise Model Context Protocol (MCP) to make AI agents secure, scalable, and accurate.
- **Entity Type**: Private (Series E; total funding $525M)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2013
- **Founders**: Vijay Tella (CEO & Co-Founder)

## Core Business
- **Primary industry**: Enterprise automation, integration platform as a service (iPaaS), AI agent orchestration
- **Target customers**: B2B, Enterprise (Fortune 500 companies, SMBs), IT, operations, HR, sales, marketing, finance, and product teams
- **Mission or purpose statement**: “To help enterprises realize the true potential of agents by bringing them from the edge of your business to the core.” [workato.com](https://www.workato.com/)

## Products & Services
- **Workato Enterprise MCP**: A platform purpose-built for agentic AI, offering predictable, scalable, and secure orchestration of AI agents across enterprise systems. [workato.com](https://www.workato.com/)
- **Workato GO**: A new AI super app that allows users to search, act, and orchestrate across the enterprise. [workato.com](https://www.workato.com/) / [linkedin.com](https://www.linkedin.com/company/workato)
- **iPaaS (Integration Platform as a Service)**: The core product that connects applications, data sources, and processes, enabling end-to-end automation for functions such as HR, sales, marketing, finance, support, and product. [workato.com](https://www.workato.com/about_us)

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metrics**: Annual Revenue ~$150M (latest estimate); Total Funding $525M (Series D & E, plus earlier rounds). [linkedin.com](https://www.linkedin.com/company/workato)
- **Notable Investors/Partners**: Battery Ventures (led Series E), Altimeter Capital, Insight Partners (led Series D), Storm Ventures, Digital Industry Singapore. [linkedin.com](https://www.linkedin.com/company/workato)
- **Growth Signals**: Trusted by more than 50% of the Fortune 500; 1,087 employees with +3.1% monthly headcount growth; active job postings increasing +22.9% month-over-month; launched Workato GO in June 2025; acquired DeepConverse in March 2025. [linkedin.com](https://www.linkedin.com/company/workato) / [workato.com](https://www.workato.com/)

## Competitive Advantages
- **#1 iPaaS** per Gartner (2026) and recognized as a leader in enterprise integration. [workato.com](https://www.workato.com/)
- **Enterprise MCP** for AI agents, providing a dedicated orchestration layer that makes agents predictable, secure, and scalable – a unique moat in the agentic AI space.
- **Deep ecosystem**: Over 50% of Fortune 500 companies use Workato, indicating strong network effects and enterprise trust.
- **Embedded integration capabilities**: Allows companies to embed Workato’s automation into their own products (embed offering).

## Strategic Focus
- **Agentic AI orchestration**: Positioning as the “trusted orchestration layer for AI agents” with the Enterprise MCP platform.
- **Expansion of AI super app (Workato GO)**: Combining search, action, and orchestration into a single interface for enterprise users.
- **International growth**: Presence in 39 countries, with offices in Palo Alto, San Francisco, Singapore, India, Netherlands, and others. Continued hiring in sales, engineering, and customer success globally.
- **Product innovation**: Investing in AI products (Chief of AI Products role), search/retrieval engineering, and Rust development for performance.

## Why Work Here
- **Culture**: Values include “Act Customer-First”, “Get S#*t Done”, “Raise Our Game”. Emphasis on balance between productivity and wellness. [workato.com/careers](https://www.workato.com/careers)
- **Flexible Working**: Flexible working arrangements, dedicated wellness and recreation time, virtual game nights, fitness sessions. [workato.com/careers](https://www.workato.com/careers)
- **Professional Development**: Training programs, budgets for upskilling, support for individual career ambitions. [workato.com/careers](https://www.workato.com/careers)
- **Benefits**: Health insurance, Employee Assistance Programme (EAP), referral bonuses, stock options. [workato.com/careers](https://www.workato.com/careers)
- **Engineering Culture**: Strong technical roles (Senior Rust Developer, Senior Software Engineer in Search/Retrieval, AI product roles). Average employer rating 4.0/5.0 (423 reviews) with culture rated 3.8, compensation 3.8, career growth 3.6. [linkedin.com](https://www.linkedin.com/company/workato)
- **Global Presence**: Offices in Palo Alto (HQ), San Francisco, Singapore, India, Netherlands, and more – hybrid/remote options available. [workato.com/about_us](https://www.workato.com/about_us)

## Sources
1. [workato.com - About Us](https://www.workato.com/about_us)
2. [workato.com - Careers](https://www.workato.com/careers)
3. [workato.com - Homepage](https://www.workato.com/)
4. [linkedin.com - Company Page](https://www.linkedin.com/company/workato)
5. [job-boards.greenhouse.io - Workato Jobs](https://job-boards.greenhouse.io/workato/jobs/8188971002)

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