---
title: 'Strategic Partner Manager at Twitch'
canonical: 'https://feeny.ai/job/strategic-partner-manager-twitch-madrid-vws9y0792axc'
type: 'job'
last_seen: '2026-09-12'
---

# Strategic Partner Manager at Twitch

- **Company:** Twitch
- **Location:** Madrid, Spain
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/twitch/jobs/8784407002

## Job description

## About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on [LinkedIn](https://link.twitch.tv/TwitchLinkedinJD) and [X](https://link.twitch.tv/TwitchTwitterJD),  and discover the projects we’re solving on our [Blog](https://link.twitch.tv/TwitchBlogJD). Be sure to explore our [Interviewing Guide](https://link.twitch.tv/TwitchInterviewingJD) to learn how to ace our interview process.

## About the Team

The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.

## About the Role

The Strategic Partner Manager (SPM) supports the ongoing success of creators across the Twitch Partner program and plays a vital role in bringing new creators into the ecosystem. This role spans Creator Recruitment, Account Management, and Community Engagement, requiring a balance of analytical thinking and relationship management skills.

The role will work from Madrid, Spain and report into the Director of Global Spanish Partnerships.

You Will:

Creator Recruitment

- Identify, evaluate, and reach out to high-potential creators who are new to Twitch or transitioning to livestreaming
- Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals, support.
- Conduct stream reviews and support test-streaming to ensure smooth creator starts
- Maintain visibility in emerging creator communities across platforms (TikTok, YouTube, Instagram, etc.

Partner Touchpoints & Account Management

- Serve as primary point of contact for a portfolio of Twitch Partners
- Provide timely, high-quality support and guidance on Twitch products, policies, and best practices
- Maintain accurate documentation of creator interactions and portfolio data in Salesforce
- Collect and log partner feedback to inform product development and messaging
- Community Management & Events (15% of time)
- Support planning and execution of IRL events to deepen creator relationships
- Maintain active presence in Partner community spaces (e.g., Discord)
- Represent Twitch at creator community moments as a brand ambassador
- Document creator insights and event outcomes

Administrative & Strategic Tasks

- Generate and maintain reports on creator performance and engagement
- Analyze data to identify trends and opportunities within creator portfolio
- Participate in cross-functional meetings and initiatives
- Support development of scalable solutions for creator needs

## Team Collaboration

- Work closely with Marketing, Product, Sales, and other teams
- Participate in regular team meetings and planning sessions
- Share insights and best practices with broader partnerships team
- Contribute to process improvements and team initiatives

Success Metrics

- Creator recruitment and onboarding targets
- Partner retention and satisfaction rates
- Response time and quality of support
- Event participation and outcomes
- Documentation quality and timeliness
- Cross-functional collaboration effectiveness

You Have:

- Bachelor's degree or equivalent practical experience
- 3+ years of experience in client/partner management, content acquisition, or related fields
- Demonstrated experience in relationship management and business development
- Strong analytical and communication skills
- Fluency in English (written and verbal)

Bonus Points

- Experience in digital media, gaming, or creator economy
- Knowledge of content creation platforms and livestreaming industry
- Experience using CRM systems (e.g., Salesforce)
- Project management experience
- Additional language skills relevant to the region

## Perks

- Private Medical Insurance
- Dental, Vision & Life Insurance
- Pension Plan
- Maternity & Parental Leave
- Paid Time Off & Holidays
- Commuter Benefits
- Amazon Employee Discount

Job ID: TW9283 Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our [Candidate Privacy Notice](https://www.twitch.tv/jobs/en/legal/privacy-notice/), for information about how we collect, use, and disclose personal information of our candidates.

## About Twitch

## Company Overview
- **One-liner**: Twitch is the world’s leading live-streaming platform for gamers, creators, and live entertainment, enabling real-time interaction between broadcasters and their communities.
- **Entity Type**: Public (subsidiary of Amazon; no separate ticker)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2011 (spun out from Justin.tv)
- **Founders**: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt

## Core Business
- **Primary industry/industries**: Live streaming, Video game broadcasting, Entertainment, Creator economy
- **Target customers**: B2C (streamers and viewers), B2B (advertisers and brand partners); core audience is gaming and esports communities, but expanding into “Just Chatting,” music, and IRL (in-real-life) content
- **Mission or purpose statement**: “We’re building the future of live entertainment, and we’d do it even better with you. Twitch doesn’t just serve communities, we work as one too.” (from careers page)

## Products & Services
- **[Twitch.tv (Platform)]**: The flagship live-streaming website and app. Viewers watch, chat, subscribe, and donate to streamers. Type: SaaS/Platform.
- **[Twitch Turbo]**: An ad-free subscription tier for viewers, removing pre-roll and mid-roll ads across all channels. Type: Subscription service.
- **[Twitch Subs (Subscriptions)]**: Tiered monthly subscriptions (Tier 1/2/3) allowing viewers to support streamers directly, with associated perks like emotes and badges. Type: Digital goods/subscription.
- **[Bits & Cheering]**: Virtual goods (Bits) purchased by viewers to “Cheer” in chat, with streamers receiving a revenue share. Type: Virtual currency.
- **[Twitch Extensions]**: Interactive overlays and panels that streamers can add to their channels (e.g., live polls, mini-games, donation alerts). Type: API/Software development kit.
- **[Twitch Studio]**: Free, beginner-friendly broadcasting software for streamers. Type: Desktop app.
- **[Twitch Advertising (Video & Display)]**: Ad placements for brands targeting the live-streaming audience. Type: Ad network.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Amazon). Amazon acquired Twitch for $970 million in 2014.
- **Key Metric**: Total funding (pre-acquisition): $35 million (Series C, led by Thrive Capital). Current revenue: estimated at $2.5–3 billion annually (2024-2025 analyst estimates, not publicly confirmed).
- **Notable Investors/Partners**: Amazon (parent company); prior investors include Thrive Capital, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates. Key partners include major game publishers (Riot Games, Epic Games, Blizzard) and brands (Coca-Cola, State Farm, Red Bull).
- **Growth Signals**:
    - Over 31 million average daily active viewers (Q1 2025).
    - Over 7 million unique streamers go live each month.
    - Strong growth in non-gaming categories (Just Chatting, Music, Sports).
    - Continued investment in creator monetization tools and advertising products.
    - Remote-friendly work culture with global no-meeting days.

## Competitive Advantages
- **First-mover & network effects**: The largest and most entrenched live-streaming community for gaming and esports, with deep social features (chat, emotes, subscriptions) that create high switching costs.
- **Amazon integration**: Leverages AWS infrastructure (reliability, low latency) and can cross-sell with Amazon Prime (Prime Gaming / Twitch Prime free sub).
- **Creator monetization**: Best-in-class suite of tools (Subs, Bits, Ads, Sponsorships) allowing streamers to build sustainable careers.
- **Brand & culture**: Iconic “purple” brand with a highly engaged, passionate user base and a distinct internet culture (emotes like Kappa, PogChamp).

## Strategic Focus
- **Expanding beyond gaming**: Growing “Just Chatting,” music, sports, and IRL categories to attract a broader audience and advertisers.
- **Improving creator tools & discovery**: Investing in AI-powered recommendations, discoverability features, and better tools for streamers (Twitch Studio, analytics).
- **Ad revenue growth**: Scaling its ad business (video ads, sponsorships, brand integrations) to diversify revenue beyond subscriptions and Bits.
- **Mobile & global expansion**: Enhancing the mobile app experience and growing in markets like Latin America, Europe, and Asia.
- **Safety & moderation**: Continued investment in automated moderation (AutoMod, Machine Learning) and human review to maintain community health.

## Why Work Here
- **Culture**: Described as a “quest” to empower live communities. Emphasis on inclusion, diversity, and a strong sense of purpose. The careers page says: “We take care of communities at Twitch — and that includes our own.”
- **Flexibility**: Remote-friendly workplace with global no-meeting days and company holidays. Modified work arrangements available.
- **Benefits**: Amazon’s competitive benefits (health, retirement, parental leave) plus Twitch-specific perks for mental health and wellness.
- **Engineering culture**: Heavy focus on behavioral and technical interviews; real human reviews (no AI overlords). Onsite interviews are currently remote.
- **Growth opportunities**: Mentorship, coaching, live workshops, e-learnings, and a strong early-career program (internships, Kappastone projects).
- **Perks**: “Twitch-specific perks to keep your mind and body well” (details not fully public). Office locations in San Francisco, Seattle, Los Angeles, New York City, and London.

## Sources
1. [Twitch Careers Page](https://careers.twitch.com/)
2. [Twitch Interview Process](https://careers.twitch.com/en/interviewing)
3. [Twitch Early Career Program](https://careers.twitch.com/en/early-career/)
4. [Twitch Greenhouse Job Board](http://job-boards.greenhouse.io/twitch)
5. [Wikipedia – Twitch (service)](https://en.wikipedia.org/wiki/Twitch_(service))
6. [Bloomberg – Twitch Revenue Estimates](https://www.bloomberg.com/news/articles/2024-03-15/twitch-revenue-2024-estimates)
7. [Crunchbase – Twitch Funding](https://www.crunchbase.com/organization/twitch)

## Other roles at Twitch

- [Director, Head of Creative](https://feeny.ai/job/director-head-of-creative-twitch-new-york-29yvt43q201d) — New York, NY
- [Director, Head of Creative](https://feeny.ai/job/director-head-of-creative-twitch-seattle-sgzbd139a2yz) — Seattle, WA
- [Director, Head of Creative](https://feeny.ai/job/director-head-of-creative-twitch-los-angeles-j0s2aa50pb64) — Los Angeles, CA
- [Director, Head of Creative](https://feeny.ai/job/director-head-of-creative-twitch-san-francisco-ywm0npftdh9d) — San Francisco, CA
- [Executive Business Partner](https://feeny.ai/job/executive-business-partner-twitch-new-york-pb3jaj40b69n) — New York, NY
- [Executive Business Partner](https://feeny.ai/job/executive-business-partner-twitch-los-angeles-vr5z21x3zd5v) — Los Angeles, CA
- [Executive Business Partner](https://feeny.ai/job/executive-business-partner-twitch-seattle-n2e0h8b14a8k) — Seattle, WA
- [Executive Business Partner](https://feeny.ai/job/executive-business-partner-twitch-san-francisco-p1dgm7a8433r) — San Francisco, CA
- [Sr. Engineering Manager, Android](https://feeny.ai/job/sr-engineering-manager-android-twitch-new-york-k0evbgtrbd1m) — New York, NY
- [Sr. Engineering Manager, Android](https://feeny.ai/job/sr-engineering-manager-android-twitch-seattle-sqey821jd626) — Seattle, WA