---
title: 'Strategic Projects Manager (all genders) at HelloFresh'
canonical: 'https://feeny.ai/job/strategic-projects-manager-all-genders-hellofresh-berlin-1psnv0rxtfa7'
type: 'job'
last_seen: '2026-09-09'
---

# Strategic Projects Manager (all genders) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8176137?gh_jid=8176137

## Job description

## Your role

As Strategic Projects Manager (all genders), reporting to the Strategy Director, you manage critical projects that bring the HelloFresh DACH strategy to life, with a focus on customer experience and business development. You own the AI roadmap for DACH, positioning the organization to unlock strategic and operational efficiency.

This role is available for a 24-month contract (extension possible).

## Your area of responsibility

You will...

- Own cross-functional questions end-to-end, from defining the problem to identifying the relevant solution space and scoping initiatives based on recommended solutions.
- Translate business strategy into strategic projects and drive their implementation across the organization.
- Lead customer experience initiatives, with a particular focus on the Swiss market and its specific customer needs.
- Develop and implement scalable solutions to improve business processes and operations, such as revising the customer onboarding process or defining scalable production setups.
- Set up and manage cross-functional programs to coordinate and steer efforts across teams such as Marketing, Product, and Operations.
- Lead major cross-functional launches and initiatives, such as the introduction of a new brand or new packaging.
- Drive AI enablement across HelloFresh DACH, identifying opportunities to leverage AI and automation to improve efficiency and ways of working.
- Partner with teams across the organization to implement AI and automation solutions and ensure they create tangible business impact.

## Your profile

- 3+ years of professional experience in a strategic project management role, ideally gained in consulting or at a start-up/scale-up in a direct-to-consumer or e-commerce environment.
- AI proficiency and advocacy: familiarity with AI technologies and a track record of championing their adoption, e.g. through pragmatic automations or driving GenAI-native ways of working across teams.
- Exceptional stakeholder management and problem-solving skills: experience defining solutions with stakeholders across different functions and seniorities, understanding their priorities, finding efficient ways of working, and breaking down complex, cross-functional challenges into clear and prioritized workstreams.
- KPI mastery and a commercial mindset: strong business acumen and a solid understanding of business metrics.
- Individual contributor autonomy: a true self-starter mentality, comfortable owning your output with minimal supervision and a high degree of self-organization.
- Passion for the customer: an intrinsic drive to champion the user experience and create measurable improvements across the customer journey.
- Entrepreneurial spirit: you’re not afraid to ask “what if,” challenge the status quo, and bring new ideas to the table.
- Language skills: fluent English skills; German skills are a big plus

## What we offer you

- Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
- Extensive Onboarding and Buddy Program
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
- Well-being initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Company pension scheme
- Monthly allowance for the Deutschlandticket

Are you up for a challenge?

Apply now with your complete application documents, also without a photo and without stating specific personal characteristics such as nationality or gender if you choose to do so. German or English language certificates and documents regarding residence and work permits are welcome.

We look forward to hearing from you!

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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