--- title: 'Strategist (Creative), US East Coast Based at Kyra' canonical: 'https://feeny.ai/job/strategist-creative-us-east-coast-based-kyra-united-states-565shrdtaje1' type: 'job' last_seen: '2026-09-13' --- # Strategist (Creative), US East Coast Based at Kyra - **Company:** Kyra - **Location:** United States - **Compensation:** $70k–$80k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-18 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/kyra/9d0ecf9a-0c01-42f0-8cf6-01d568fc3a4a ## Job description ## About Kyra Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Reporting to: Strategy Director ## What You’ll Be Doing 💡 Strategic Campaign Development - Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs - Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals - Write high-quality briefs and strategic decks that inspire both clients and creators 📊 Insights, Data & Measurement Strategy - Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs - Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation - Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations 🔍 Trend Forecasting & Cultural Analysis - Handle cultural listening, market research, and platform trend tracking within the beauty category - Translate emerging insights into actionable campaign ideas and brand opportunities - Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals 📞 Client Engagement & Strategic Advisory - Join client calls to present strategic recommendations and explain the “why” behind campaign decisions - Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback - Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity ## What You Bring 🔑 Strategy Experience in the Creator Space - 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand - Experience implementing / using AI tools into your workflows. - Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube 💄 TikTok Fluency - Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior. - Able to translate brand identities into authentic, scroll-stopping creator content 📈 Data-Driven Thinking - Comfortable working with performance metrics, audience data, and platform insights - Ability to structure frameworks, make data actionable, and present performance narratives clearly ✍️ Creative & Commercial Acumen - Exceptional brief-writing, storytelling, and presentation skills - Strong client presence with the ability to articulate ideas confidently and drive strategy forward. What Makes You Stand Out - A hybrid thinker who blends logic with creativity, intuition with structure - Experience owning strategy across multiple live campaigns and strategic touchpoints - Passion for beauty, social culture, and pushing the boundaries of what creator content can do ## Benefits 🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 📚 Growth: Annual Learning & Development budget to invest in your skills. 💰 Rewards: Annual bonus scheme to recognise great work 🩺 Healthcare coverage for US-based team members AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our [privacy policy](https://www.bamboohr.com/legal/privacy-policy). ## About Kyra ## Company Overview - **One-liner**: Kyra is an AI-powered influencer marketing platform and agency that helps global brands execute creator campaigns at scale. - **Entity Type**: Private (Series A) - **Headquarters**: London, United Kingdom - **Founded**: 2017 - **Founders**: Devran Amaratunga Karaca (CEO) and Nicholas Dart (COO/CTO) ## Core Business - **Primary Industries**: Influencer Marketing, Creator Economy, Marketing Technology (MarTech) - **Target Customers**: B2B, primarily serving large enterprise brands and global retailers in fashion, beauty, and CPG. - **Mission/Purpose**: "To make influencer marketing smarter, more effective, and easier to scale." ## Products & Services - **Kyra Platform (SaaS)**: An AI-powered, always-on influencer marketing engine. It combines proprietary performance data (tracking 1BN+ creators and analyzing 20M+ videos daily) with automated workflow management, creator matching, campaign tracking, and measurement. It enables brands to move from brief to creator live in 24–72 hours. - **Kyra Agency Services (Managed Service)**: End-to-end campaign management including strategy, creator sourcing, content production, paid amplification, and live performance insights. This is a full-service offering for brands that want a hands-on partner. ## Market Standing - **Total Funding**: $22.3M across 4 rounds. The most recent was a **$15M Series A in 2024** led by Bonnier Ventures, with participation from LionTree, Torch Capital, and GMG Ventures. - **Annual Revenue**: Estimated at $5.0M (per business database estimates). - **Valuation**: Not publicly disclosed. - **Headcount**: ~65 employees (+34% YoY), operating globally across 9 countries including the US, UK, Spain, Canada, Germany, and Portugal. - **Notable Clients/Partners**: L’Oréal, H&M, Shark Beauty, Prime Video, Bvlgari, The Weather Channel, Nike, Converse, Levi’s, Calvin Klein. - **Key Metric**: Delivers 5K+ creator posts per month, with 4BN+ views delivered. ## Competitive Advantages - **Proprietary Data Engine**: Their "Kyra IQ" system tracks over 1 billion creator profiles and analyzes 20 million videos daily, providing a massive data advantage for creator selection and trend spotting. - **Speed & Scale**: They can move from brief to a creator posting live content in 24–72 hours, a significant differentiator in the fast-paced influencer market. - **Hybrid Model**: A unique blend of a powerful AI-driven SaaS platform and a high-touch managed agency service, offering clients flexibility. - **Deep Platform Integration**: Strong, long-standing relationships with TikTok, Instagram, and YouTube. ## Strategic Focus - **AI-Powered Automation**: Continually investing in their AI and data engine to replace manual guesswork with data-driven performance. - **Global Expansion**: Operating in 9 countries and hiring for remote roles in the US and Europe, indicating a push for broader geographic coverage. - **Enterprise Growth**: Targeting larger, global brands with their "always-on" campaign model and outcome-led performance pricing. - **Full-Funnel Influence**: Expanding beyond awareness into paid amplification and creator ads to capture more of the marketing budget. ## Why Work Here - **Culture & Values**: The company emphasizes a culture of "Collaborative Excellence," "Growth Mindset," and "Product Thinking." They describe themselves as adaptable, resilient, and focused on cutting through noise to build efficiently. - **Remote-First Flexibility**: Many roles, including Campaign Managers and Engineers, are listed as remote (US and UK-based). - **Growth Trajectory**: With a recent $15M Series A and 34% headcount growth, Kyra is in a high-growth phase, offering opportunities for career advancement. - **Impact**: Employees get to work at the intersection of technology and pop culture, shaping influencer strategies for some of the world's biggest brands and creators. - **Leadership**: Founded by a Forbes 30 Under 30 honoree (Devran Karaca), with a leadership team that includes specialists in organizational psychology and finance. ## Sources 1. [kyra.com](https://www.kyra.com/) 2. [kyra.com/about](https://www.kyra.com/about) 3. [kyra.com/careers](https://www.kyra.com/careers) 4. [linkedin.com/company/kyra-creator](https://www.linkedin.com/company/kyra-creator) 5. 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