---
title: 'Strategy and Planning Lead at Vercel'
canonical: 'https://feeny.ai/job/strategy-and-planning-lead-vercel-san-francisco-z673b8kwvp4y'
type: 'job'
last_seen: '2026-10-31'
---

# Strategy and Planning Lead at Vercel

- **Company:** Vercel
- **Location:** San Francisco, CA / New York, NY
- **Work type:** hybrid
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/vercel/jobs/6236530004

## Job description

About Vercel:

Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.

Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

About the role:

We are looking for a Strategy & Planning Lead to join our Revenue Operations team. In this role, you'll be a key partner to the Director of Sales Planning and Strategy, going deep on the analytical foundations that power how Vercel plans, staffs, and quotas its go-to-market organization. You'll own the models that translate revenue targets into headcount, ratios, and quota — and as Vercel completes its transition to a consumption-based revenue model, you'll help design how we set and ramp quotas in a usage-based world. This is a senior individual contributor role for someone who wants to build the analytical backbone of a fast-growing GTM org.

What you will do:

- Build and maintain Vercel's GTM capacity model — connecting headcount plans to attainment probability and revenue target coverage across Sales, SAs, BDRs, and other supporting roles
- Develop and operationalize the concept of a "minimum deployable unit" — the unit of supporting roles needed per rep/segment — and use it to inform hiring sequencing and investment scenarios
- Own ramp curve, attrition, and productivity assumptions by segment, and use them to model longer-term headcount and investment scenarios for leadership review
- Partner with the Director on quota-setting methodology, with particular focus on consumption-based quota design — how usage-based revenue signal translates into fair, attainable quota and ramp assumptions
- Support the "leading indicators back from quota" analysis — translating quota by segment into pipeline coverage requirements and activity benchmarks
- Build and maintain quarterly planning deliverables — quota-setting proposals, coverage model updates, and headcount recommendations
- Track plan vs. actual on headcount, capacity, and quota attainment throughout the year; flag divergence early and model the revenue impact
- Partner with Finance, Recruiting, and Data & Analytics to validate assumptions and ensure planning models are grounded in real data

About you:

- 6+ years of experience in revenue/sales operations, strategic finance, or a similar analytical GTM function at a high-growth SaaS company
- Strong track record building headcount, capacity, or ratio-based staffing models tied to revenue targets
- Experience with quota design and ramp modeling — ideally including consumption- or usage-based quota structures
- Excellent quantitative and modeling skills
- Comfortable operating with ambiguity — able to build a defensible model from incomplete data and clearly explain the assumptions behind it
- Strong written and verbal communication skills — able to translate complex modeling into clear recommendations for senior stakeholders
- A builder's mindset — you'd rather build the framework than run point on day-to-day execution

Bonus if you:

- Have direct experience with consumption-based or usage-based revenue models, especially quota and compensation design in that context
- Have worked in developer tools, infrastructure, or cloud platform companies
- Have a point of view on how automation or better tooling can improve planning and modeling workflows

Benefits:

- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $175,000 - $205,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

Disclosures:

- Privacy: Please review our [Job Applicant Privacy Policy](https://vercel.com/legal/job-applicant-privacy-notice) for more information on how we handle your data.
- Equal Opportunity: Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

## About Vercel

## Company Overview
- **One-liner**: Vercel provides cloud infrastructure, developer tools, and frameworks (including Next.js) for building and deploying websites and applications.
- **Entity Type**: Private (Series F, September 2025)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2015 (as ZEIT; rebranded to Vercel in April 2020)
- **Founders**: Guillermo Rauch

## Core Business
- **Primary industries**: Edge computing, web hosting, content delivery network, developer tools
- **Target customers**: B2B – developers, engineering teams, enterprises, and startups building modern web applications
- **Mission / Purpose**: “Agentic infrastructure for every app and agent” — enabling humans and AI to build software together (from [vercel.com/about](https://vercel.com/about))

## Products & Services
- **Next.js**: Open-source React framework for building full-stack web applications (created and maintained by Vercel).
- **Vercel Edge Network**: Global edge infrastructure for serverless compute, static hosting, and dynamic rendering.
- **v0 (AI web development tool)**: Generates front-end code from natural language prompts; winner of a 2025 Webby Award.
- **AI SDK**: Open-source library for building conversational streaming interfaces in JavaScript/TypeScript.
- **Turborepo**: Monorepo build system (acquired in Dec 2021).
- **Fluid (infrastructure model)**: Allows instances to handle multiple concurrent requests like traditional servers while retaining serverless elasticity (introduced 2025).

## Market Standing
- **Valuation**: $9.3 billion (Series F, September 2025)
- **Total Funding**: ~$652 million (Series C $102M in June 2021, $250M in May 2024 at $3.25B valuation, $300M Series F in Sep 2025)
- **Key Metric**: ~900 employees (as of 2026), growing from ~550 in 2025
- **Notable Investors & Partners**: Accel, GIC (co-led Series F); angel investors include Nat Friedman (former GitHub CEO), Jordan Walke (React creator), Naval Ravikant, and others (from [vercel.com/about](https://vercel.com/about))
- **Growth Signals**: Rapid valuation growth ($3.25B to $9.3B in ~16 months); acquisitions of NuxtLabs (Jul 2025), Tremor (Jan 2025), Splitbee (Oct 2022); appointment of Mitchell Hashimoto (HashiCorp co-founder) to board in Mar 2026.

## Competitive Advantages
- **Next.js ecosystem dominance**: Extensive adoption; Vercel controls the most popular React framework, creating a strong lock-in for deployment.
- **Composable architecture**: MACH Alliance member; supports Git-based workflows, serverless, and edge functions.
- **AI-native product suite**: v0 and AI SDK provide unique capabilities for developer productivity and conversational UI.
- **Fast innovation cycle**: Ship-fast culture backed by high funding and strong engineering talent.

## Strategic Focus
- **Agentic infrastructure**: Building the platform where both humans and AI agents build, deploy, and scale software.
- **AI integration**: Deepening capabilities of v0, AI SDK, and AI Gateway; automated infrastructure improvements.
- **Enterprise adoption**: Appointing board members with enterprise experience; expanding sales and partner roles.
- **Fluid model**: Evolving serverless to handle stateful, long-running workloads.

## Why Work Here
- **Culture**: Engineer-driven, ship-fast ethos; 75% of Glassdoor reviewers recommend to a friend; overall rating 4.1/5.0 as of 2026 ([jobsbyculture.com](https://jobsbyculture.com/blog/working-at-vercel-2026))
- **Work model**: Remote-first (U.S. roles also in San Francisco, New York City, Austin); distributed across 54% U.S., 8% U.K., 5% Germany, etc. ([LinkedIn](https://www.linkedin.com/company/vercel))
- **Compensation**: Typical engineering range $180k–$320k (senior roles); benefits and equity are competitive (from [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-vercel-2026))
- **Engineering quality**: High bar for talent; known alumni go to top AI/cloud companies; strong open-source contributions (Next.js, Turborepo, AI SDK)
- **Recent departures do not diminish growth**: Despite some leadership changes (e.g., Head of Mobile left Mar 2026, Director of Commercial Sales left Apr 2026), the company continues to hire heavily (94 active postings as of mid-2026, +2.2% YoY) ([LinkedIn](https://www.linkedin.com/company/vercel))

## Sources
1. [wikipedia.org](https://en.wikipedia.org/wiki/Vercel)
2. [linkedin.com](https://www.linkedin.com/company/vercel)
3. [vercel.com/about](https://vercel.com/about)
4. [vercel.com/careers](https://vercel.com/careers)
5. [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-vercel-2026)

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