---
title: 'Strategy Director at Monks'
canonical: 'https://feeny.ai/job/strategy-director-monks-amsterdam-47ax3tkjcj7a'
type: 'job'
last_seen: '2026-10-17'
---

# Strategy Director at Monks

- **Company:** Monks
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-17
- **Apply:** https://www.monks.com/careers/6211834004/job?gh_jid=6211834004

## Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ([monks.com/careers](http://monks.com/careers)).

## About the Role

As a Strategy Director, you will lead and shape the strategic thinking across our regional and global client portfolio in the Netherlands, bridging brand transformation, modern social-first marketing, and lifecycle programs. You will turn complex business goals into clear, actionable frameworks, taking full ownership of the strategy roadmap and guiding creative execution across cross-functional teams. Sitting at the heart of our Netherlands regional pod, you will partner directly with senior client stakeholders and managing leaders to deliver innovative, measurable strategies.

Responsibilities:

- Strategic Direction & Brand Transformation: Lead end-to-end account and program strategies, ranging from long-term brand positioning and architecture to lifecycle marketing, demand generation, customer journey mapping, and growth/retention initiatives.
- Content & Social Platform Strategy: Set up and oversee content and platform-native strategies across Meta, TikTok, YouTube, Snapchat, and X, aligning messaging, influencer approaches, community engagement, and campaign plans to client objectives and audience needs.
- Client Advisory & Thought Leadership: Serve as a trusted strategic leader in client communications, delivering high-impact insight, identifying market trends and growth opportunities, and guiding senior stakeholders through strategic roadmaps and business choices.
- Creative Workshops & Inspiring Briefs: Facilitate collaborative workshops and brainstorming sessions with internal teams and clients. Translate complex research, business goals, and data into concise, inspiring briefs for creative, media, and tech partners.
- Audience Insights, Audits & Optimization: Audit existing campaigns, digital assets, and customer experiences. Distill actionable insights from data, social listening, and audience research to continuously refine and optimise performance.
- Measurement, Testing & Impact: Drive comprehensive test plans and key performance indicator (KPI) frameworks to measure, evaluate, and report on the effectiveness of strategic initiatives and integrated marketing campaigns.
- Collaboration & Team Mentorship: Champion internal collaboration across fast-paced deliverables while providing direct line management, guidance, and mentorship to mid-level strategists.

## About You

The essentials:

- Experience: 10+ years of experience in brand, digital, or communications strategy, with strong expertise in agency environments leading cross-functional teams.
- Language Proficiency: Professional fluency in both Dutch and English is required.
- Core Skillsets: Proven track record across both modern social-first campaign strategy and larger-scale brand transformation or positioning engagements.
- Channel & Integrated Expertise: Ability to craft integrated strategies across owned, earned, and paid digital channels, including content, email, web, social, and digital product touchpoints.
- Leadership & Collaboration: Strong presentation and narrative-building skills, with the confidence to advise senior client leaders and guide mid-level team members.
- Cultural Curiosity: A curious mind with a genuine passion for pop and tech culture, from global trends to the Dutch scene: entertainment, music, creators, memes, moments that start conversations and shape behaviors. You know how to turn cultural fluency into ideas that feel native, timely and relevant to audiences.

Not a must, but a plus:

- AI & Workflows: Experience with embedded AI tools, orchestration, and automated workflows in strategy.
- Consumer Experience Strategy: Background or experience in CX/UX strategy, customer journey mapping, or experience-first agency setups.
- B2B & Enterprise Contexts: Familiarity with B2B marketing strategy, enterprise client models, or complex technology sectors.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

## #LI-JT1

## About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

## About Monks

## Company Overview
- **One-liner**: Monks is a global digital-first marketing, technology services, and consulting company that connects content, data, and digital media to help ambitious brands grow.
- **Entity Type**: Public (Wholly owned subsidiary of S4 Capital plc, LSE: SFOR)
- **Headquarters**: London, United Kingdom
- **Founded**: 2001
- **Founders**: Wesley ter Haar, Gin Roberscheuten, Terrence de Kat (formerly Terrence Koeman)

## Core Business
- **Primary industry/industries**: Advertising Services, Marketing & Technology Consulting, Digital Content Production
- **Target customers**: B2B, primarily large Enterprises and global brands (Partners with 24 of BCG's 50 most innovative companies, including Netflix, Meta, HP, Dove, and Mondelēz) [monks.com]
- **Mission or purpose statement**: To be a catalyst for change in the industry and communities through technological innovation, creativity, and impactful work, aiming to "win the decade" by making best-in-class work and being the best place to work. [monks.com/careers]

## Products & Services
- **Monks.Flow (AI Platform)**: An AI-powered operating system designed to orchestrate marketing and technology into unified, intelligent systems for real-time brand management. [linkedin.com]
- **Marketing Orchestration**: A service that boosts efficiency and creativity to accelerate marketing results at any scale.
- **Glass Box Media**: A service offering total visibility and control for smarter, more impactful media investments.
- **Technology Services**: Modernizing infrastructure, accelerating product and platform innovation, and delivering next-generation customer experiences.
- **Content Production**: A global studio model blending strategy, talent, and production for effective content with cost savings.
- **Data & AI Consulting**: Services focused on transforming data to fuel customer experience, including AI-powered tools for creative asset production.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the subsidiary. Parent company S4 Capital plc has a public market cap.
- **Key Metric**: Annual Revenue of **$1.5 Billion** (as per LinkedIn data) [linkedin.com]
- **Notable Investors/Partners**: Parent company S4 Capital plc (Founded by Sir Martin Sorrell). Key Technology Partners include Salesforce, Meta, NVIDIA, Amazon Web Services (AWS), Google Marketing Platform, and Google Cloud. [monks.com/what-we-do]
- **Growth Signals**: Despite a -6.4% YoY headcount decline (now 4,787 employees), the company maintains a massive global footprint across 62 countries. It is actively investing in its AI transformation, highlighted by the "Monks.Flow" platform. The company recently rebranded from MediaMonks to Monks in 2024, signaling a strategic shift. [linkedin.com]

## Competitive Advantages
- **Scale & Global Reach**: Operates in 62 countries, giving it a unique ability to execute complex, global campaigns from a single P&L. [linkedin.com]
- **AI-First Approach**: Has aggressively moved into AI-powered services, including training custom AI models for clients (e.g., Dove's Real Beauty campaign) and building its own AI operating system (Monks.Flow). [monks.com/what-we-do]
- **"One P&L" Model**: Unlike traditional holding companies, Monks offers a unified, non-siloed approach to content, data, and media, which it markets as "foundationally different." [monks.com/careers]
- **Premium Client Roster**: Partners with 24 of BCG's 50 most innovative companies, including tech giants like Meta, Netflix, and HP, creating a strong "halo effect" for talent and capabilities. [monks.com/what-we-do]

## Strategic Focus
- **AI Acceleration**: The company's clear priority is embedding AI across its entire workflow ("from strategy to supply") and scaling its "always-on agents" to change how work is done.
- **Winning the Decade**: Pushing to become the dominant digital partner for brands by unifying marketing and technology into one performance system.
- **Radical Transparency**: A focus on data-driven performance and clear measurement, moving away from traditional opaque agency models.

## Why Work Here
- **Culture of Innovation**: Describes itself as a "digital-first" powerhouse that is "disrupting the industry." The emphasis on AI and technology suggests a challenging, forward-looking environment for engineers and data scientists. [monks.com/careers]
- **Diversity, Equity & Inclusion**: The company explicitly states a commitment to being a "catalyst for change" with a purpose-driven culture focused on DEI. [monks.com/careers]
- **Global & Hybrid Work Environment**: With offices in over 30 cities globally (including London, New York, San Francisco, Amsterdam, Singapore, Buenos Aires, and Tokyo), the company offers significant opportunities for international exposure and likely supports a hybrid work model. [monks.com/careers, linkedin.com]
- **Focus on Engineering & Tech**: With job postings for roles like "Fullstack Engineer," "Implementation Engineer," "Battery Test Engineer," and "AI Craft Director," the company is actively building its technical practice, offering opportunities to work on complex systems at scale. [linkedin.com]
- **Warning**: The company states it will never ask for payment as part of the recruitment process. [monks.com/careers]

## Sources
1. [Monks Official Website](https://www.monks.com/)
2. [Monks Careers Page](https://www.monks.com/careers)
3. [Monks LinkedIn Profile](https://www.linkedin.com/company/monks)
4. [Monks "What We Do" Page](https://www.monks.com/what-we-do)
5. [Monks Careers Search Page](https://www.monks.com/careers/search)

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