---
title: 'Strategy Manager - All genders at HelloFresh'
canonical: 'https://feeny.ai/job/strategy-manager-all-genders-hellofresh-k-benhavn-xz1h1k8kdkn4'
type: 'job'
last_seen: '2026-11-10'
---

# Strategy Manager - All genders at HelloFresh

- **Company:** HelloFresh
- **Location:** København, Denmark
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8352132?gh_jid=8352132

## Job description

## The Role (What’s in the Box)

For our Nordic Head Office in Copenhagen, we are seeking a highly ambitious, analytical, and results-driven Strategy Manager to join our small, high-performing Strategy team. This team serves as the strategic partner and trusted advisor to the Nordic Senior Leadership, driving the region's long-term strategy and overseeing critical cross-functional initiatives. This role reports to the Head of Strategy, and is based in our vibrant Islands Brygge office in Copenhagen.

This is a highly cross-functional role in which you will collaborate with both commercial and operational sides of our business to ensure strategic coherence and effective execution, directly influencing the trajectory of our multi-market Nordic business.

If you are an exceptional strategist who thrives on data-driven storytelling as well as tackling complex business problems with structure, urgency and strong stakeholder management, this could be the perfect opportunity!

## What You’ll Do (The Recipe)

Strategy Development & Insight

- Strategy formulation: Partner with the Strategy Team and Senior Leadership to drive the annual, mid- and long-term strategy development cycle.
- Business case creation: Conduct deep-dive market research, competitor analysis, and rigorous financial modeling to build compelling business cases that inform and prioritize the Nordic market strategy.
- Business performance analysis: Proactively analyze business performance, identify growth opportunities, and translate complex data into clear, actionable strategic insights.

Strategic Execution & Oversight

- Initiative leadership: Own and drive key strategic business initiatives, often focusing on the early, ambiguous project stages (e.g., problem definition, in-depth analysis, and go/no-go recommendation).
- Rhythm of business: Contribute to the preparation and organization of regular strategy reviews, executive updates, and management meetings.
- Ad-hoc problem solving: Support cross-functional leaders by providing sharp, ad hoc analysis, rigorous problem-solving, and structured project management support in critical, high-priority areas.
- Sustainability reporting: Lead the local sustainability reporting and coordination effort, acting as the key liaison between Nordic stakeholders and our Global teams.

Stakeholder Communication & Management

- Executive communication: Contribute to designing and delivering high-quality, impactful presentations for the Nordic Senior Leadership Team and Global stakeholders.
- Organizational communication: Contribute to driving clear communication and alignment regarding business progress and strategic focus areas across the wider organization (e.g., All Hands meetings).

## What You’ll Bring (Your Ingredients)

- BSc/MSc in Business, Economics or another quantitative field of study

-

2–5+ years of professional experience in strategy, consulting, business development or a similar field.

- Exceptional business acumen coupled with an analytical mindset, comfortable with interpreting and structuring data to extract valuable insights, as well as building robust financial models.
- Solid project and stakeholder management skills with a demonstrated "get things done" attitude, including managing simultaneous priorities under tight deadlines.
- Fluency in English with outstanding written and verbal communication skills. Ability to distill complex issues into clear, concise narratives for an executive audience.

## What We Offer (The Toppings)

- HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions.
- Learning and Development – Make the most of a dedicated Learning & Development Space and the HelloMint mentorship program.
- Receive 25 days of paid vacation per year, + 5 days of feriefridage. Paid leave also provided for your child’s first sick day.
- Parent Benefits – Benefit from a Parental Leave policy supporting your family needs.
- Compensation and Perks – Includes a 5% company-paid pension and insurance package.
- Health – Access to Spill online therapy, available within 24 hours of request.
- Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday.
- Fitness and Well-being – Discounts at SATS gym, plus access to sports and exercise clubs.

Are You the Missing Ingredient?

If this sounds like a tasty opportunity, we'd be excited to hear from you!

Apply with your CV in English. We aim to review your application and respond within 5 business days.

If we see a match, we'll invite you for an initial conversation with one of our recruiters to learn more about your experience and share further details about the role.

Successful candidates will then proceed to the next stage of the recruitment process.

We review applications and conduct interviews on an ongoing basis, so we encourage you to apply early. The position will close once we have found the right candidate.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

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- [Senior Manager, Global Direct Procurement](https://feeny.ai/job/senior-manager-global-direct-procurement-hellofresh-amsterdam-north-holland-jefn64v4n7cd) — Amsterdam North Holland, Netherlands / Berlin, Germany / London, United Kingdom / New York, NY / Toronto, Canada / Warszawa Masovian Voivodeship, Poland
- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
- [Senior Manager, Growth Marketing Strategy & Operations](https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g) — New York, NY
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