---
title: 'SVP, Media at Inizio Evoke'
canonical: 'https://feeny.ai/job/svp-media-inizio-evoke-chicago-49gkbte066ep'
type: 'job'
last_seen: '2026-09-10'
---

# SVP, Media at Inizio Evoke

- **Company:** Inizio Evoke
- **Location:** Chicago, IL
- **Compensation:** $215k–$235k
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-10
- **Apply:** https://www.inizioevoke.com/vacancy/inizioevoke/8141642?gh_jid=8141642

## Job description

The SVP, Media is one of Inizio Evoke's most senior media leaders, responsible for both delivering marquee client leadership and shaping how Inizio Evoke wins future business. You will deliver transformational client leadership while helping define the future of our media practice. You will split their time between serving as the executive lead for our largest clients' relationships and building an excellent media growth engine

This is a highly visible role for someone who thrives equally in the boardroom and the war room. The role involves building trusted client relationships, inspiring teams, and developing innovative media strategies. Additionally, it requires helping shape how Inizio Evoke wins, from our pitch methodology and strategic narratives to leading competitive reviews and new business presentations.

You Will:

- Main Responsibilities

- 50% Client Leadership — Be the executive sponsor and strategic lead for one of our largest client relationships.

- 50% Agency Growth — Lead the agency's media pitch capability, developing the product, narrative, tools and team that fuel growth.

Executive Client Leadership (50%)

- Be a senior strategic lead for a flagship client relationship(s)

- Build trusted relationships with senior marketing and commercial leaders.

- Lead integrated media strategy across HCP, patient and consumer audiences.

- Guide annual planning, investment strategy, measurement and optimization.

- Identify opportunities to expand the partnership through thinking and delivery.

- Mentor diverse teams and enhance strategic thinking across the account.

- Partner with Evoke integrated services, including Account Leadership, Creative, Strategy Medical, Analytics and Engagement Planning.

Growth & New Business Leadership (50%)

- Build and evolve Inizio Evoke's media pitch product and go-to-market story.

- Lead media strategy for competitive reviews, RFPs and credentials presentations.

- Develop repeatable frameworks, planning tools and pitch assets that improve both quality and efficiency.

- Coach media leaders and SMEs participating in pitches.

- Partner with Business Development to identify opportunities and shape winning strategies.

- Translate industry trends, AI, data and measurement progress into compelling client solutions.

- Represent the agency at client meetings, conferences and industry events.

What Success Is

During your first year you will:

- Become the trusted executive partner for one of our largest clients.

- Increase media-driven organic growth opportunities.

- Build a repeatable media pitch process that differentiates Inizio Evoke.

- Improve win rates.

- Raise the strategic quality and consistency of media recommendations across the agency.

- Help position Inizio Evoke as one of the industry's most innovative healthcare media agencies.

You Have:

-

## What We're Looking For

- 12+ years leading media strategy within an agency environment.

- Deep healthcare and pharmaceutical media expertise.

- Experience leading complex client relationships.

- Storyteller and presenter with significant pitch experience.

- Experience winning new business and building agency capabilities.

- Strong understanding of omnichannel media, analytics and new technology.

What Makes This Role Indispensable We aren't looking for someone to simply participate in pitches; we're looking for someone to build the media growth capability that helps define how our agency wins.

Our Benefits:

Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

## Compensation

$215,000—$235,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

## About Inizio Evoke

## Company Overview
- **One-liner**: Inizio Evoke is a global health marketing, communications, and transformation platform that helps life sciences organizations unlock growth through data-driven insight and human centricity.
- **Entity Type**: Private (subsidiary of Inizio)
- **Headquarters**: New York, New York, United States
- **Founded**: 2006
- **Founders**: Not publicly available (the agency was built through multiple acquisitions under the Evoke group)

## Core Business
- Primary industry/industries: Healthcare marketing, pharmaceutical advertising, health communications, life sciences commercialization
- Target customers: B2B, primarily large pharmaceutical and biotechnology companies (Enterprise/Big Pharma)
- Mission or purpose statement: "Make health more human™" — using technology, data, and "applied empathy" to better understand behavior and deliver messaging in a more human way

## Products & Services
Inizio Evoke operates across five key service areas:

- **Brand & Creative**: Full-service creative development for healthcare brands, connecting data and creativity to deliver seamless experiences.
- **Comms (Communications)**: Strategic communications and public relations for health and life sciences organizations.
- **Transformation**: Consulting and organizational change to help healthcare brands navigate market complexities and build more intuitive, empathetic businesses.
- **Access**: Patient support and market access solutions, including patient services programs and reimbursement support.
- **Media**: Full-service media capabilities across all audiences, including omnichannel engagement, field force strategy, and automation.
- **Cognitev™ (Commercial Intelligence Platform)**: A proprietary platform that translates behavioral data into activation, fueling omnichannel engagement and optimizing field force strategy. Built on over 40 million hours of proprietary behavioral data from physicians and patients.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private subsidiary of Inizio)
- **Key Metric**: Annual Revenue of **$347 million** (2025 North American revenue, per MM+M Agency 100 2026 report). LinkedIn estimates $60 million, but the industry trade publication figure is more authoritative.
- **Notable Investors/Partners**: Parent company is **Inizio** (a market-leading commercialization partner for health and life sciences). Key clients include **Gilead Sciences** (Michelle Kelly, Director of Patient and Consumer Marketing, Oncology, is a cited client).
- **Growth Signals**:
  - Revenue rose **4%** in 2025 to $347 million.
  - Headcount of **1,117** full-time employees in 2025 (per MM+M), though LinkedIn shows 891 (likely due to different counting methods or timing).
  - Active job postings: **51** (up 75.9% year-over-year).
  - Operates in 11 offices across 4 countries (US, UK, Ireland, UAE, Singapore).
  - Has acquired multiple agencies: Giant Creative Strategy ($72.2M, 2018), Navience Healthcare Solutions ($24M, 2018), AboveNationMedia ($1.8M, 2018), KYNE ($19.4M, 2019), Diffusion Group (2022).

## Competitive Advantages
- **Proprietary Data Moat**: Cognitev™ platform is built on 40+ million hours of proprietary behavioral data from physicians and patients — a unique asset that competitors cannot easily replicate.
- **Digital-First DNA**: Founded during the digital revolution of the early 2000s, the agency was structurally digital from the beginning, avoiding the "bolt-on" digital capabilities that plagued legacy networks.
- **AI Integration**: Aggressively embracing AI not as a standalone capability but as a structural transformation of how work is made and managed, reducing administrative friction for creative teams.
- **Full-Service Platform**: Offers end-to-end services from brand strategy to media buying to patient access, making it a comprehensive partner for pharma clients.
- **Parent Backing**: As part of Inizio, has access to a broader ecosystem of life sciences commercialization services.

## Strategic Focus
- **AI-First Transformation**: CEO Reid Connolly is betting heavily on AI to give clients a competitive advantage, focusing on process simplification rather than flashy announcements. The goal is preparing for an "agentic future" where AI systems support work creation and management.
- **Data-Driven Personalization**: Using Cognitev™ to personalize strategy and messaging in real-time based on behavioral signals.
- **Omnichannel Excellence**: Unifying content, channels, and journeys to optimize engagement across all touchpoints.
- **Growth Through Acquisition**: History of strategic acquisitions to expand capabilities (creative, media, patient access).

## Why Work Here
- **Culture**: Employee rating of **3.9/5.0** on LinkedIn, with Work-Life Balance scoring highest at **4.3/5.0**.
- **Remote/Hybrid Policy**: Not explicitly stated, but the agency has 11 offices globally (including major US hubs: New York, Philadelphia, San Francisco, Los Angeles, Boston, San Diego, Cary, Tempe).
- **Notable Perks/Engineering Culture**:
  - Focus on "applied empathy" and making work "the best possible place."
  - Strong emphasis on reducing administrative burden for creative teams through AI, allowing more focus on high-concept strategy.
  - Rapidly growing: job postings up 75.9% year-over-year.
  - Tech stack includes modern tools: React, Power BI, Salesforce Marketing Cloud, Google Sheets, martech platforms.
- **Talent Flows**: Major talent sources include Digitas Health, FCB Health, AbelsonTaylor, Klick, and CDM — indicating a competitive, agency-experienced workforce.
- **Career Development**: Open roles span from Associate Director to Senior Director levels, with opportunities in strategy, analytics, creative, project management, and media.

## Sources
1. [inizioevoke.com](https://www.inizioevoke.com/)
2. [inizioevoke.com/careers](https://www.inizioevoke.com/careers)
3. [inizio.com](https://inizio.com/our-businesses/evoke/)
4. [linkedin.com/company/inizioevoke](https://www.linkedin.com/company/inizioevoke)
5. [mmm-online.com (Agency 100 2026)](https://www.mmm-online.com/companydetail/inizio-evoke-agency-100-2026/)

## Other roles at Inizio Evoke

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- [Senior Paid Search Specialist](https://feeny.ai/job/senior-paid-search-specialist-inizio-evoke-philadelphia-nmn98jt4713c) — Philadelphia, PA
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