---
title: 'SVP, National Sales at Equativ'
canonical: 'https://feeny.ai/job/svp-national-sales-equativ-new-york-47anx6e1891h'
type: 'job'
last_seen: '2026-09-15'
---

# SVP, National Sales at Equativ

- **Company:** Equativ
- **Location:** New York, NY
- **Compensation:** $250k–$275k
- **Work type:** hybrid
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/equativ/efcc03e6-ff9d-4673-b38d-95b27f213ca5

## Job description

## About the Role

Equativ is looking for an SVP, National Sales to lead and grow our U.S. national sales an organization spanning New York, the Midwest, the West Coast, and Canada. We're looking for a sales leader who knows the programmatic advertising space, has deep relationships across major holding companies and independent agencies, and has a track record of growing revenue and winning new business. Just as important: someone who knows how to lead people.

Externally, you're the face of Equativ's national sales effort, credible with senior agency and holding company decision-makers, comfortable in the room for the biggest pitches, and always looking for whitespace and new opportunity. Internally, you're building and running the team and setting the bar, creating consistency across three regions, coaching leaders and reps, and making the organization sharper and more accountable than it was before you got there. This is a hands-on leadership role for someone who wants to stay close to the market and close to the team, and who's ready to shape how national sales operates, competes, and wins.

## What You'll Do

Lead the National Sales Organization Lead the North American national sales team across New York, the Midwest, the West Coast, and Canada setting clear priorities and creating alignment on where and how we grow. Build a strong, performance-driven culture with clear expectations, real support, and real accountability. Coach and develop sales leaders and individual contributors across all regions helping people see clearly where they're winning and where they need to grow. Build trust with the team while being willing to challenge people, ask hard questions, and have direct conversations when they're needed. Create a consistent operating rhythm across pipeline reviews, forecasting, account planning, performance conversations, and business reviews. Evaluate how the team operates today and identify opportunities to improve focus, execution, and performance. Drive Growth & New Business Own national sales performance and deliver against ambitious revenue and new-business goals across all regions. Stay close to the market and get personally involved in opening doors, building relationships, and creating new opportunities. Deepen Equativ's relationships across major holding companies, independent agencies, and brands bringing established relationships and the credibility to engage senior decision-makers directly. Turn relationships into real commercial outcomes and long-term revenue, not just maintained connections. Identify whitespace across accounts, agencies, and regions including where mid-market and West Coast opportunity is underdeveloped. Keep net-new business and prospecting central to the org while continuing to grow existing accounts. Bring Rigor to How We Sell Build a clear operating rhythm around pipeline, forecasting, quotas, activity, and results maintaining consistent across regions, but responsive to how Canada, Midwest and West Coast dynamics differ from New York's. Establish metrics that give the team and leadership a clear, honest view of performance. Use data to see what's working, where deals are getting stuck, and where the team needs to adjust. Bring accountability and discipline to the sales process without piling on unnecessary layers. Partner with leadership on coverage, territories, goals, incentives, and where to put resources against the biggest opportunities both regionally and nationally. Bring Fresh Thinking Bring new ideas and be willing to question how things have traditionally been done. Challenge the team to think differently about prospecting, client engagement, storytelling, and new business. Stay close to shifts across programmatic, agencies, media buying, and the broader ad tech landscape. Find practical ways AI can make the sales org smarter whether in prospecting, account intelligence, prep, and client engagement. Help the team understand how AI and other technology shifts are changing how clients buy media. Partner closely with Partnerships, Marketing, Product, and Client Services while keeping clear ownership of National Sales.

## What We're Looking For

Significant sales and sales leadership experience in programmatic advertising, ad tech, digital media, or a closely related space. A strong track record of revenue growth, new logo acquisition, and new business development. Deep, established relationships across major holding companies and independent agencies, with credibility to engage senior decision-makers directly. A history of turning relationships into new opportunities and not just maintaining an existing network. Experience leading quota-carrying sales teams across multiple markets or regions, managing against ambitious targets. Strong command of pipeline, forecasting, conversion, and productivity metrics. A track record of improving how a sales team operates through coaching, process, accountability, or organizational change. Strong people leadership and emotional intelligence. Someone who listens, builds trust, reads people well, and knows how to get the best out of a team. A leadership style that's grounded and accessible, but direct and decisive when it counts. The ability to challenge an experienced team while bringing people along with you. Genuine curiosity about how technology, AI, and shifts in the advertising ecosystem are creating new opportunities. Based in the New York City area, comfortable working hybrid, with regular travel to Chicago, West Coast, and Canada markets.

👋 About us Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives. Come and lead the charge with us in building a transparent ecosystem based on quality!

---------------------- Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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