--- title: 'Talent Brand Manager at Faire' canonical: 'https://feeny.ai/job/talent-brand-manager-faire-san-francisco-83myg5m96yzz' type: 'job' last_seen: '2026-09-09' --- # Talent Brand Manager at Faire - **Company:** Faire - **Location:** San Francisco, CA - **Posted:** 2026-08-28 - **Last confirmed live:** 2026-09-09 - **Apply:** https://boards.greenhouse.io/faire/jobs/8762067002?gh_jid=8762067002 ## Job description ## About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. ## About this role Faire is building an AI-enabled talent organization, hiring the people shaping the future of personalized commerce for retailers and brands around the world. We're looking for a Talent Brand Manager to build our employer value proposition and turn it into one cohesive talent brand strategy across all of our digital surfaces: LinkedIn, our careers site, social, Glassdoor, and increasingly, the AI tools candidates now use to research and compare offers. This is a hands-on, builder role. You'll shape Faire's EVP, then build the systems that carry it to our employees, like building AI tools that make it easy for employees to tell their own stories and put our leaders' voices in front of candidates. You will also develop an AEO strategy that ensures Faire shows up as the clear, authentic answer when candidates ask LLMs to learn more about the company and compare offers. You'll give recruiters that same enablement, arming them with the narrative and objection-handling they need to authentically represent Faire in the market. You'll report to Jenny Talwar, Head of Talent, and be based in San Francisco. ## What you’ll do - Architect our employer value proposition: Define a compelling "why Faire, why now" narrative tailored for key hiring areas, beginning with our Engineering, Product, Design, and Data teams. Highlighting the broad range of backgrounds of the retailers and brands we serve, so the workforce we build increasingly reflects the diversity and vibrancy of our customers. - Create a unified digital footprint: Orchestrate high-impact campaigns across LinkedIn, Glassdoor, and our careers site to ensure a consistent talent brand backed by measurable performance indicators. - Establish Answer Engine Optimization: Develop an AEO framework to ensure Faire’s culture and opportunities are accurately and prominently represented within LLMs. - Champion the talent brand identity: Act as a steward for our voice, ensuring every job description and candidate touchpoint aligns perfectly with Faire’s established brand guidelines. - Scalable storytelling: Establish a repeatable engine for surfacing authentic stories from our leaders and employees that showcase our values, incredible internal mobility stories, and give a real glimpse into life at Faire. - Empower the front line: Create a comprehensive self-serve toolkit for recruiters and hiring managers, including audience-specific positioning and narrative-driven objection handling. - Build AI-powered enablers: Launch internal tools that leverage AI to help every Faire employee transform their personal experiences into polished, social-ready content. - Measure and iterate: Rigorously track candidate sentiment and conversion data to evaluate the effectiveness of our talent brand investments on hiring success. - Collaborate cross-functionally: Work closely with Marketing and Comms partners to ensure a seamless integration of our employer brand across the business. ## Qualifications - 5+ years building employer brand, talent marketing, or recruitment marketing programs, ideally from the ground up - Experience running a cohesive brand strategy across owned and earned digital channels: careers site, LinkedIn, social, and Glassdoor - Comfortable building self-serve, custom AI tools for individual and team use, and applying them to drive productivity and scale - Understands how AI-driven search and answer engines (AEO/GEO) shape how a brand's content surfaces, and wants to build that muscle for talent brand - Exceptional writer and editor, able to turn complex, cross-functional work into a story people remember - Experience building recruiter enablement materials, including objection-handling content - Uses data (candidate feedback, funnel metrics, brand perception) to prioritize what to build and prove it worked - Strong cross-functional partner, with experience working across Recruiting, Marketing, Comms, and People teams to ship projects California: the pay range for this role is $148,000 to $203,500 per year. This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. ## Why you’ll love working at Faire - Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. - Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. - Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. - Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. - Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success. Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our [blog](https://blog.faire.com/). Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our [Accommodation Request Form](https://docs.google.com/forms/d/e/1FAIpQLSczpI9me7nYKhunSC6AlagHKv75LHqfi-Qi2TP_3dpin0Uc9Q/viewform) (https://bit.ly/faire-form) Privacy For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s https://www.faire.com/privacy ## About Faire ## Company Overview - **One-liner**: Faire is an online wholesale marketplace that connects independent retailers with brands to streamline the buying and selling process, empowering local businesses. - **Entity Type**: Private (Series E, $1.7B total funding) - **Headquarters**: San Francisco, California, United States - **Founded**: 2017 - **Founders**: Max Rhodes (CEO), Daniele Perito (CTO), Marcelo Cortes (COO), and Rekha Srivatsan ## Core Business - **Primary industry/industries**: Wholesale Marketplace / E-commerce / Retail Technology - **Target customers**: B2B – primarily independent retailers (boutiques, grocery stores, gift shops) and brands/manufacturers. - **Mission or purpose statement**: "To empower brands and retailers to strengthen the unique character of local communities." ## Products & Services - **[Faire Marketplace]**: The core platform is a two-sided wholesale marketplace. Retailers can discover and buy products from thousands of brands with low minimums, net-60 payment terms (60 days to pay, interest-free), and free returns on first orders. - **[Faire Payments & Invoicing]**: Integrated financial services allowing retailers to buy now and pay invoices 60 days later with zero fees. - **[Faire for Brands]**: A suite of tools for brands to manage their wholesale operations, get discovered by retailers, and manage orders and payments. ## Market Standing - **Valuation/Market Cap**: $12.59 billion (as of Series E in 2021, per multiple reports and LinkedIn). Note: This is a private valuation from 2021; current valuation may differ. - **Key Metric**: Annual Revenue of $235M (estimated, per LinkedIn) and Total Funding of $1.7B. - **Notable Investors/Partners**: Sequoia Capital (led Series E), Khosla Ventures (led Series A), Forerunner Ventures, DST Global, Lightspeed Venture Partners, Founders Fund, Y Combinator. - **Growth Signals**: - Headcount of 927 employees (+8.6% YoY growth). - Serving retailers in 70,000+ cities and featuring 100,000+ brands. - Named to Forbes "Top Startups of 2025" list. - Received Fast Company "Most Innovative Companies" award. - Active job postings up +147.4% YoY, signaling strong hiring momentum. ## Competitive Advantages - **Network Effects**: A powerful two-sided marketplace that becomes more valuable as more retailers and brands join. - **Financial Moat**: Offering net-60 payment terms is a major differentiator for cash-strapped small retailers, creating stickiness. - **Data & AI**: Uses AI/ML to power search, recommendations, and pricing, helping retailers discover the right products and brands optimize their offerings. - **Scale & Brand**: As the leading platform in its space, it has a significant head start over potential competitors. ## Strategic Focus - **International Expansion**: Offices in Canada, UK, Brazil, Netherlands, and India, with plans to grow. - **Product Development**: Heavy investment in AI/ML (hiring Applied AI/ML Scientists), product management, and design to improve the platform experience. - **Deepening the Moat**: Focus on financial services (payments/invoicing) and data insights to become an indispensable operating system for independent retailers. ## Why Work Here - **Culture**: The company emphasizes a "high-urgency," "relentlessly resourceful," and "low-ego" culture. Core values include "One Faire" (collaboration), "Make it happen (fast)," "Raise the bar," "Seek the truth," and "Serve our community." - **Remote/Hybrid/Office Policy**: Hybrid model with thoughtfully designed offices in San Francisco (HQ), New York, Toronto, Waterloo, London, and São Paulo. Monthly stipends for home connectivity needs. - **Notable Perks**: - Comprehensive healthcare (Health, Dental, Vision, Disability). - Generous parental and family leave, plus fertility support. - "Faire Fundays" (company-wide paid time off). - Annual learning grant for personal/professional development + unlimited LinkedIn Learning. - Fitness & wellbeing monthly credit. - Free access to Modern Health therapists and resources. - Charitable donation matching (up to $250/year). - **Engineering Culture**: Described as tackling complex problems to build "one of the most ambitious technology platforms in retail." Strong emphasis on AI, search, and growth engineering. Many hires come from top tech companies (Google, Amazon, Uber, Shopify, Airbnb). - **Career Growth**: A career framework is in place to allow employees to grow as leaders, hone their craft, or explore new disciplines. ## Sources 1. [faire.com - About](https://www.faire.com/about) 2. [faire.com - Careers](https://www.faire.com/careers) 3. [faire.com - Homepage](https://www.faire.com/) 4. [LinkedIn - Faire Jobs](https://www.linkedin.com/company/fairewholesale/jobs) 5. [LinkedIn - Faire Company Profile](https://www.linkedin.com/company/fairewholesale) ## Other roles at Faire - [Strategy & Operations Senior Lead, Brand Growth](https://feeny.ai/job/strategy-operations-senior-lead-brand-growth-faire-san-francisco-7crm2vv94k89) — San Francisco, CA - [Staff Product Engineer - Brand](https://feeny.ai/job/staff-product-engineer-brand-faire-kitchener-waterloo-0hdgr7cr9cyy) — Kitchener-Waterloo, Canada / Toronto, Canada - [Senior Detection and Response Engineer](https://feeny.ai/job/senior-detection-and-response-engineer-faire-san-francisco-3k1qv5nhbc2t) — San Francisco, CA - [Senior Client Platform Engineer](https://feeny.ai/job/senior-client-platform-engineer-faire-san-francisco-8b7nybttdccm) — San Francisco, CA - [Global Safety & Security Leader](https://feeny.ai/job/global-safety-security-leader-faire-san-francisco-j6f4gn642sz5) — San Francisco, CA - [Senior HRBP & Strategic Projects Lead](https://feeny.ai/job/senior-hrbp-strategic-projects-lead-faire-london-pdmxj6c7jz06) — London, United Kingdom - [Senior Security Engineer, Application Security](https://feeny.ai/job/senior-security-engineer-application-security-faire-kitchener-waterloo-f1bxenxgqeam) — Kitchener-Waterloo, Canada / Toronto, Canada - [Staff Applied AI/ML Scientist](https://feeny.ai/job/staff-applied-ai-ml-scientist-faire-san-francisco-5jzztvhtfrm0) — San Francisco, CA - [Account Executive Bilingual (Spanish/English)](https://feeny.ai/job/account-executive-bilingual-spanish-english-faire-london-1nhg092m5714) — London, United Kingdom - [Senior Frontend Engineer](https://feeny.ai/job/senior-frontend-engineer-faire-toronto-jc4h0mssad75) — Toronto, Canada