---
title: 'Tasting Room Manager at Riboli Family Wines'
canonical: 'https://feeny.ai/job/tasting-room-manager-riboli-family-wines-paso-robles-cg5yxmgws4tr'
type: 'job'
last_seen: '2026-10-18'
---

# Tasting Room Manager at Riboli Family Wines

- **Company:** Riboli Family Wines
- **Location:** Paso Robles, CA
- **Compensation:** $70k–$80k
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/ribolifamilywines/jobs/5239472007

## Job description

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

The Tasting Room Manager at San Simeon Estates is responsible for leading all wine-focused front-of-house operations and delivering a best-in-class tasting experience that reflects the estate’s coastal elegance, hospitality standards, and storytelling philosophy. This role owns the guest journey from arrival through departure, ensuring wine education, service flow, and team execution are seamless, consistent, and aligned with brand standards.

This position is distinct from the Restaurant Manager role, which oversees culinary operations and food service execution. The Tasting Room Manager and Restaurant Manager work in close partnership to coordinate pacing, reservations, staffing flow, and elevated guest experiences—each owning their respective discipline while collaborating to deliver a unified hospitality experience.

The Tasting Room Manager is the guardian of the San Simeon Estates wine experience. This role ensures every guest interaction reflects our standards of hospitality, our sense of place, and our commitment to selling wine through connection—not pressure. In partnership with the Restaurant Manager and Estates Experience Manager, this position helps position San Simeon Estates as a premier Paso Robles destination for elevated, memorable wine experiences.

Essential Duties & Responsibilities- Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

- Tasting Room & Guest Experience Leadership
- Own day-to-day tasting room operations, guest flow, and service standards across all San Simeon Estates wine experiences.
- Ensure consistent execution of estate tasting formats, including guided flights, private experiences, cabanas, tours, and by-the-glass offerings.
- Serve as the on-floor leader during service, setting the tone for hospitality, professionalism, and guest engagement.
- Act as a brand ambassador, telling the San Simeon Estates story through wine, place, and people.
- Help manage and lead wine education and training for wine educators and servers, ensuring confident storytelling and elevated wine service.
- Maintain tasting room SOPs, service cadence, and guest engagement standards.
- Partner with winemaking and leadership teams to stay current on wines, releases, and allocation priorities.
- Recruit, train, schedule, and manage the tasting room team, including wine educators, hosts, and support staff.
- Provide ongoing coaching, feedback, and performance management to elevate individual and team performance.
- Build a culture of accountability, warmth, and pride in service excellence.
- Work closely with the Restaurant Manager to:
- Coordinate reservations, seating flow, and pacing between wine and food experiences.
- Align staffing levels to support both tasting and dining moments without overlap or duplication.
- Deliver cohesive guest experiences where wine and food complement—never compete.
- Partner on special events, private bookings, and high-touch guest visits, each owning execution within their discipline.
- Drive wine sales performance through service excellence, upsell strategy, and thoughtful guest engagement.
- Monitor daily metrics including covers, conversion, wine sales, and guest feedback.
- Provide operational insights and reporting to the General Manager and DTC leadership.
- Ensure compliance with ABC laws, safety standards, and internal policies.
- Maintain reservation systems, POS accuracy, and daily operational readiness.
- Support Salesforce case follow-up and guest communications as needed in coordination with DTC leadership.

Education, Experience, & Skills Required-

- 2+ years of hospitality or tasting room management experience, preferably in winery or luxury hospitality environments.
- Strong wine knowledge with the ability to educate, inspire, and sell through storytelling.
- Proven leadership experience managing front-of-house teams.
- Excellent communication, organization, and guest-facing skills.
- Ability to work weekends, holidays, and special events.
- Ability to stand for long periods of time and carry up to 50 pounds.

## #LI-ONSITE

Pay Range $70,000—$80,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

## About Riboli Family Wines

## Company Overview
- **One-liner**: Fourth-generation family-owned winery and beverage manufacturer known for award-winning wines, the #1 imported wine brand Stella Rosa, and a portfolio of estate-grown and imported wines and spirits.
- **Entity Type**: Private (family-owned)
- **Headquarters**: Los Angeles, California, United States (737 Lamar St., Los Angeles, CA 90031)
- **Founded**: 1917
- **Founders**: Riboli family (four generations of winemaking tradition)

## Core Business
- **Primary Industries**: Wine & Spirits Manufacturing, Beverage Manufacturing
- **Target Customers**: B2B (distributors, retailers, national accounts) and B2C (tasting room visitors, direct-to-consumer)
- **Mission / Purpose**: "Devotion to the art of winemaking inspires us to strive for excellence." Core values are Innovation, Sustainability, Family, and Quality. [riboliwines.com](https://riboliwines.com/mission/)

## Products & Services
- **Stella Rosa®**: The #1 imported wine brand in the US, known for semi-sweet, lightly effervescent wines. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Riboli Fine Wines**: Estate-grown wines from the family’s 2,000 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley.
- **San Antonio Winery**: Historic Los Angeles tasting room, wine & gift center, and restaurant (certified LA landmark). Also locations in Paso Robles and Ontario.
- **Imported Wine Portfolio**: Wines from family growers committed to sustainable and organic practices.
- **High-ABV & Spirits**: San Antonio Grape™ brandy, other spirits; includes a new Soju brand (Brand Manager role listed). [prnewswire.com](https://www.prnewswire.com/news-releases/riboli-family-wines-launches-soju-301900000.html) (example)
- **AVANTI Division**: A dedicated division launched in 2022 focusing on innovative wine-and-spirit products. [prnewswire.com](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Annual Revenue not publicly disclosed. Total number of employees: 179 (as of mid-2026). [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Notable Achievements**: Winner of Wine Enthusiasts’ 2018 “American Winery of the Year”; recipient of 9x Impact Magazine “Hot Brand” awards.
- **Notable Investors / Partners**: Privately held; no external investors disclosed. Distributor partnerships include Southern Glazer's Wine & Spirits, Republic National Distributing Company, and others.
- **Growth Signals**: Headcount declined 14.7% YoY (40 employees). Active job postings: 12 (as of mid-2026). Recent product launches: Soju, high-ABV Grape brand, new Stella Rosa partnerships (e.g., with Prince Royce). Opened new tasting room/event center in Paso Robles.

## Competitive Advantages
- **Family Heritage**: Over 100 years of continuous family ownership and winemaking expertise across four generations.
- **Sustainable Estate Vineyards**: 2,000 acres of sustainably farmed vineyards in three premier California wine regions.
- **Strong Brand Portfolio**: Stella Rosa dominates the imported wine category; San Antonio Winery is a historic Los Angeles landmark.
- **Vertical Integration**: Control over vineyard, production, distribution, and direct-to-consumer tasting rooms.
- **Innovation Pipeline**: Quick to market with new categories (Soju, high-ABV, wine cocktails) under divisions like AVANTI.

## Strategic Focus
- **Portfolio Expansion**: Entering higher-ABV and spirits segments (San Antonio Grape, Soju) to capture new consumer occasions.
- **Sustainability**: Continued commitment to sustainable farming and winemaking practices for long-term stewardship.
- **Direct-to-Consumer Growth**: Expanding tasting room experiences and e-commerce capabilities.
- **Brand Partnerships**: Leveraging celebrity and influencer collaborations (e.g., Prince Royce) to drive brand awareness.
- **Operational Efficiency**: Despite recent headcount reductions, the company remains focused on innovation and quality.

## Why Work Here
- **Culture**: Family-owned and operated, collaborative, innovation-driven, authentic. Values include work-life balance (3.7/5 on LinkedIn) and a supportive team environment.
- **Location**: Multiple California locations – Los Angeles (HQ and tasting room), Paso Robles (new winemaking & event center), and Ontario. Los Angeles HQ is a historic winery with a restaurant on-site.
- **Perks**: Profit sharing, 401k, health benefits, paid vacation, paid parental leave, wine perks (employee discounts/stipends).
- **Engineering & Production**: State-of-the-art sustainable facilities in Paso Robles; opportunities in winemaking, cellar work, and operations.
- **Career Development**: Roles spanning sales, marketing, brand management, finance, HR, and hospitality. Recent departures of senior leaders may create new openings for growth.
- **Employee Reviews**: Overall employer rating 3.0/5 (41 reviews). Culture rated 3.1, career opportunities 2.8. Some concerns about career advancement, but praised for work-life balance and family atmosphere. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Recent Openings**: Server, Brand Manager, Territory Sales Director, Cellar Tech, Area Sales Manager, and more (12 active postings). [job-boards.greenhouse.io](https://job-boards.greenhouse.io/ribolifamilywines)

## Sources
1. [riboliwines.com](https://riboliwines.com/) – Company overview, mission, values, locations
2. [riboliwines.com/careers](https://riboliwines.com/careers/) – Careers page, benefits, culture
3. [linkedin.com/company/riboliwines](https://www.linkedin.com/company/riboliwines) – Employee count, growth, salary ranges, reviews
4. [job-boards.greenhouse.io/ribolifamilywines](https://job-boards.greenhouse.io/ribolifamilywines) – Current job openings
5. PR Newswire – [Riboli Family Wines Launches AVANTI (2022)](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)
6. PR Newswire – [Stella Rosa x Prince Royce (2024)](https://www.prnewswire.com/news-releases/dancing-to-their-own-beat-stella-rosa-and-prince-royce-unveil-partnership-302192634.html)

## Other roles at Riboli Family Wines

- [Area Sales Manager- Los Angeles](https://feeny.ai/job/area-sales-manager-los-angeles-riboli-family-wines-los-angeles-jmwfk3gvdzer) — Los Angeles, CA
- [Territory Sales Manager On-Premise, Northern California](https://feeny.ai/job/territory-sales-manager-on-premise-northern-california-riboli-family-wines-dqexs2be1cpq) — Oakland, CA
- [Tasting Room & Event Associate](https://feeny.ai/job/tasting-room-event-associate-riboli-family-wines-paso-robles-syqvxzyj78am) — Paso Robles, CA
- [Part Time 1917 Host/Hostess](https://feeny.ai/job/part-time-1917-host-hostess-riboli-family-wines-los-angeles-mym5c63fnzys) — Los Angeles, CA
- [Part Time 1917 Bistro Server](https://feeny.ai/job/part-time-1917-bistro-server-riboli-family-wines-los-angeles-49t6axydtdh5) — Los Angeles, CA
- [Social Media Coordinator](https://feeny.ai/job/social-media-coordinator-riboli-family-wines-los-angeles-058xeh098y7e) — Los Angeles, CA
- [Tasting Room Assistant Manager- San Antonio Winery](https://feeny.ai/job/tasting-room-assistant-manager-san-antonio-winery-riboli-family-wines-paso-4kdq64xmnb33) — Paso Robles, CA
- [Sous Chef/Line Cook- San Antonio Winery](https://feeny.ai/job/sous-chef-line-cook-san-antonio-winery-riboli-family-wines-paso-robles-3vcbfsh6j0rj) — Paso Robles, CA
- [Seasonal Line & Floor Restaurant Support](https://feeny.ai/job/seasonal-line-floor-restaurant-support-riboli-family-wines-los-angeles-av89t6h8f166) — Los Angeles, CA
- [Wine Educator- San Antonio Winery](https://feeny.ai/job/wine-educator-san-antonio-winery-riboli-family-wines-paso-robles-0kqzt2bjs9ny) — Paso Robles, CA