---
title: 'Team Lead, SEO & GEO (all genders) at HelloFresh'
canonical: 'https://feeny.ai/job/team-lead-seo-geo-all-genders-hellofresh-berlin-wm8e3xa68h4a'
type: 'job'
last_seen: '2026-10-27'
---

# Team Lead, SEO & GEO (all genders) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-27
- **Apply:** https://careers.hellofresh.com/global/en/job/8303169?gh_jid=8303169

## Job description

## The role

At HelloFresh, we want to change the way people eat forever by making it easier for customers around the world to discover, plan, and enjoy high-quality meals. Over the past decade, we’ve grown from a meal-kit company into a global food solutions group, active across multiple brands including HelloFresh, Factor, Green Chef, EveryPlate, Chef’s Plate, and Youfoodz.

As search behavior evolves across Google, AI Overviews, ChatGPT, Perplexity, Reddit, and other discovery surfaces, our SEO team is expanding its focus from traditional organic search to broader Organic Discovery: building the content, technical, authority, and measurement foundations that help customers find our brands wherever discovery and dinner decisions happen.

We are looking for a Team Lead, SEO & GEO to lead our global Organic Discovery team and help shape the next phase of how HelloFresh Group approaches organic growth. This role will lead a team of SEO/GEO specialists and work across international markets to translate global strategy into scalable programs that grow non-brand organic demand, strengthen our visibility across traditional and AI-driven search, and improve the quality and discoverability of our content.

This is a highly cross-functional leadership role. You will partner closely with Product, Engineering, Analytics, Content, Brand, and local Marketing teams to identify opportunities, prioritize the highest-impact work, and build scalable solutions across brands and markets. You’ll need to be equally comfortable setting strategy, coaching a team, digging into performance data, and influencing senior stakeholders to move complex initiatives forward.

## What you’ll do

- Lead, coach, and develop a team of SEO/GEO specialists, setting clear priorities and creating an environment of strong ownership, collaboration, and continuous development.
- Help define and execute the global SEO & GEO strategy across HelloFresh Group brands and markets, translating broader Organic Discovery priorities into actionable roadmaps.
- Identify opportunities to grow non-brand organic demand and customer acquisition across traditional search engines, AI search experiences, and emerging discovery platforms.
- Partner with local Marketing teams to understand market-specific opportunities and challenges while building global strategies, standards, and solutions that can scale across markets.
- Lead cross-functional Organic Discovery initiatives spanning technical SEO, content strategy, on-page optimization, structured data, internal linking, authority and trust signals, and GEO/AI visibility.
- Partner closely with Product and Engineering to translate SEO/GEO opportunities into clear requirements, influence roadmap prioritization, and ensure Organic Discovery is considered in all major product and platform decisions.
- Develop scalable approaches to content creation, optimization, and governance across recipe, editorial, transactional, and other high-value organic surfaces.
- Advance our GEO strategy by identifying how our brands can become more visible, cited, and authoritative across AI-powered discovery experiences.
- Use search, analytics, AI visibility, competitive, and internal business data to identify opportunities, diagnose performance changes, prioritize investments, and measure impact.
- Establish clear performance reporting and communicate SEO/GEO performance, opportunities, risks, and recommendations to senior stakeholders.
- Support global and local teams with SEO/GEO expertise, creating frameworks and best practices that enable markets to move quickly without sacrificing quality or consistency.
- Manage relationships with relevant agencies, technology partners, and vendors where appropriate, ensuring external resources are aligned to our strategy and delivering measurable value.
- Stay ahead of changes in search behavior, search engine platforms, generative AI, and the broader discovery ecosystem, translating emerging trends into practical implications for HelloFresh Group.

## What you’ll bring

- 7+ years of experience in SEO / Organic Growth, ideally within large-scale, international, consumer-facing websites.
- Demonstrated experience leading and developing SEO or Organic Growth teams, with the ability to balance people leadership with hands-on strategic involvement.
- Broad SEO expertise spanning technical SEO, content strategy, on-page optimization, authority, international SEO, and performance measurement.
- Strong understanding of how AI-powered search and answer engines are changing organic discovery, with curiosity and practical experience applying GEO/AEO principles.
- Experience developing strategies and roadmaps across multiple markets, brands, or business units and balancing global scalability with local-market needs.
- Strong ability to partner with Product and Engineering teams, translate organic growth opportunities into clear requirements, and influence prioritization without direct authority.
- Strong analytical skills and experience using platforms such as Google Search Console, GA4, Ahrefs, Profound, Screaming Frog, or similar SEO, analytics, and AI-visibility tools.
- Ability to connect SEO/GEO performance to broader business outcomes and clearly communicate priorities, tradeoffs, and recommendations to senior stakeholders.
- Excellent stakeholder management and communication skills, with experience navigating complex, cross-functional organizations.
- High ownership, strong judgment, and comfort operating in an evolving environment where priorities, technologies, and customer discovery behaviors are changing quickly.

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, and wellbeing platforms like Headspace and Spill. HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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