---
title: 'Tech Lead (.NET) | Betty CA at Betty'
canonical: 'https://feeny.ai/job/tech-lead-net-betty-ca-betty-sofia-ajfjfxhmtfh7'
type: 'job'
last_seen: '2026-09-05'
---

# Tech Lead (.NET) | Betty CA at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2025-01-27
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/4634192007

## Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

Key Responsibilities:

- Design and develop robust, distributed backend systems using C# and .NET (WebAPI)
- Lead cross-functional engineering team
- Provide guidance on software design and architecture to ensure scalability and optimal performance
- Drive CI/CD automation and ensure smooth deployment processes
- Optimize SQL queries and improve database performance
- Lead efforts in performance optimization, troubleshooting, and post-deployment support
- Maintain high code quality through unit, integration, and performance testing
- Foster an environment of continuous learning by conducting regular knowledge-sharing sessions and code reviews
- Collaborate with other cross-functional teams and stakeholders to deliver high-quality products in a fast-paced environment

Requirements:

- Extensive experience with C# and .NET, building REST APIs with WebAPI
- Previous experience in a tech leadership / lead engineer role
- Strong expertise in SQL databases and query optimization
- Experience working with cloud platforms (AWS, Azure, or GCP)
- Experience with CI/CD and infrastructure automation
- Hands-on experience with Docker or other relevant containerization tools
- Strong knowledge of system design, architecture, and best practices
- Understanding of security principles and scalable application development
- Experience with unit, integration, and performance testing
- Knowledge of any popular JavaScript framework (such as React) is a plus
- Proactive mindset with a strong sense of ownership
- Excellent written and spoken English

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

## Other roles at Betty 

- [VIP Management Team Lead | Betty CA](https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g) — Toronto, Canada
- [Head of Payments | Betty CA](https://feeny.ai/job/head-of-payments-betty-ca-betty-sofia-k0kydcv5paz9) — Sofia, Bulgaria
- [Senior Product Manager-BizOps | Betty CA](https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az) — Sofia, Bulgaria
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom
- [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria
- [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria
- [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria
- [Head of AML | Betty CA](https://feeny.ai/job/head-of-aml-betty-ca-betty-sofia-ftgtr54emfmj) — Sofia, Bulgaria
- [Product Owner | Betty UK](https://feeny.ai/job/product-owner-betty-uk-betty-sofia-hvw98rwa1wek) — Sofia, Bulgaria