--- title: 'Technical Product Marketing Manager at BranchLab' canonical: 'https://feeny.ai/job/technical-product-marketing-manager-branchlab-boulder-vgzb11jng49m' type: 'job' last_seen: '2026-09-14' --- # Technical Product Marketing Manager at BranchLab - **Company:** BranchLab - **Location:** Boulder, CO - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.ashbyhq.com/branchlab/22587e3b-5557-41a7-93c5-5a64547e311f ## Job description Job Title: Technical Product Marketing Manager Job Type: Full-time, Hybrid in Boulder, CO Reporting To: CEO Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ## ABOUT BRANCHLAB BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources. Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged. BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization. ## THE OPPORTUNITY BranchLab is seeking a Technical Product Marketing Manager to make our platform easy to understand, adopt, integrate with, and use across customers, partners, and internal teams. This role sits at the intersection of Product, Engineering, Sales, and Client Services—translating how BranchLab works into clear, scalable product education and enablement. As AI changes how users access product knowledge, this person will also help evolve our approach beyond traditional documentation toward more dynamic, AI-enabled experiences. ## KEY RESPONSIBILITIES - Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement. - Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners. - Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption. - Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding. - Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials. - Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works. - Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service. - Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently. ## REQUIRED SKILLS & EXPERIENCE - 4+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role. - Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products - Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences. - Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences. - Strong written communication, organization, and attention to detail. - Experience partnering closely with Product and Engineering teams. - Experience with SaaS, data platforms, AdTech, healthcare technology, or AI products is a plus. WHY JOIN BRANCHLAB? - Competitive Salary & Comprehensive Benefits - Small, Agile Team – Your work will have a direct impact - Equity Opportunities – Grow with the company ## About BranchLab ## Company Overview - **One-liner**: BranchLab provides a unified, privacy-first AI platform for pharmaceutical commercialization, enabling teams to predict health outcomes and optimize audience targeting for therapies. - **Entity Type**: Private (Series A) - **Headquarters**: New York, New York, USA & Boulder, Colorado, USA - **Founded**: 2024 - **Founders**: Josh Walsh (CEO), Dan Parkes (CTO), Michael Parkes (President & CRO) ## Core Business - **Primary industry/industries**: Healthcare AI, Pharmaceutical Commercialization, Healthcare Advertising Technology - **Target customers**: B2B — primarily pharmaceutical manufacturers (commercialization teams), advertising agencies, and publishers/platforms in the healthcare space - **Mission or purpose statement**: “To enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.” ## Products & Services - **Pathwai™ Platform**: A unified AI platform for pharma commercialization that predicts health outcomes without using Protected Health Information (PHI). It unifies research, marketing, and measurement in one system. - **Agentic Audience Creation & Optimization**: AI-driven tool to design and refine audiences using predictive modeling, deployable across all media types and channels. - **Omnichannel Activation**: Allows teams to explore and discover relevant audiences without exposing PHI, and activate proprietary audiences for greater qualified reach. - **Outcomes Optimization & Learning**: Measures real-world impact and continuously improves campaign performance using transformer-based architecture that trains on health data within customer-controlled environments. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding of $35 million (latest: $26M Series A raised in May 2026) - **Notable Investors/Partners**: McKesson Ventures (lead), FCA Venture Partners, Sanofi Ventures, AIX Ventures, plus 10 other investors including CIMM Startup Program - **Growth Signals**: - Founded in 2024 and raised Series A within ~2 years - Reports delivering an average increase of nearly **70% in marketing efficacy** across diverse therapeutic areas - Claims **90% higher performance** than industry average audience quality vs. claims-based targeting - Reports **20× reduction** in cost per target audience reached - Claims **3× lower CPM** compared to competitive predictive audience targeting - Reports **30× faster** time to execute healthcare campaigns ## Competitive Advantages - **Privacy-first AI Architecture**: Uses a novel transformer-based model that trains on health data within customer-controlled environments while deploying only non-sensitive demographic and media-side signals — a key differentiator in the highly regulated pharma space. - **Unified Platform**: Replaces fragmented, offline workflows (typically involving multiple vendors for patient identification, segmentation, activation, and measurement) with a single AI-driven platform. - **No PHI Required**: Predicts health outcomes using only demographic data, enabling compliance with strict privacy regulations (HIPAA, etc.) while still delivering performance. - **Speed**: Collapses workflows that used to take months into minutes, giving pharma teams near real-time decision-making capability. ## Strategic Focus - Expand enterprise deployments with leading pharmaceutical companies - Deepen integrations across the healthcare and media ecosystem (publishers, platforms, agencies) - Continue building out the unified AI platform for pharma commercialization as the “infrastructure layer for how therapies are brought to market in the AI era” - Scale the team across engineering, data science, product, and client success roles ## Why Work Here - **High-growth startup**: Founded in 2024 and already at Series A with $35M total funding, backed by top-tier healthcare and AI investors including McKesson Ventures and Sanofi Ventures. - **Meaningful mission**: Work on AI that directly impacts how patients learn about and access life-improving therapies — the company explicitly states their work is grounded in “the belief that more informed, compliant, and predictive decision-making can meaningfully improve how healthcare systems serve patients.” - **Cutting-edge AI work**: Building novel transformer-based architectures for regulated environments — a challenging technical problem at the intersection of AI, healthcare, and privacy. - **Flexible locations**: Offices in both New York, NY and Boulder, CO — roles are listed as hybrid/on-site in those locations (specific policy per role). - **Engineering & data science focus**: Current open roles include Software Development Engineer, Data Scientist, Senior Data Scientist, Manager of Data Science, and Product Designer — indicating a strong technical core. - **Early-stage culture**: Opportunity to shape product, infrastructure, and culture at a formative stage; the company has a small team (LinkedIn shows ~2-10 employees range) offering high ownership and impact. - **Leadership credibility**: CEO Josh Walsh and CTO Dan Parkes bring deep domain expertise; the team includes VP of Data Science & AI Kat Drake. ## Sources 1. [branchlab.com](https://branchlab.com/) 2. [branchlab.com/about](https://branchlab.com/about) 3. [branchlab.com/careers](https://branchlab.com/careers) 4. [cbinsights.com](https://www.cbinsights.com/company/branchlab) 5. [linkedin.com](https://www.linkedin.com/company/branch-lab) ## Other roles at BranchLab - [Principal Product Manager, Data Products & Integrations](https://feeny.ai/job/principal-product-manager-data-products-integrations-branchlab-boulder-qqj12g33z33h) — Boulder, CO - [Data Partnerships Lead](https://feeny.ai/job/data-partnerships-lead-branchlab-boulder-7dq7a9fs78jj) — Boulder, CO - [Brand & Marketing Designer](https://feeny.ai/job/brand-marketing-designer-branchlab-new-york-1p06tm9tmj1k) — New York, NY - [Principal Product Manager, Measurement, Planning & Optimization](https://feeny.ai/job/principal-product-manager-measurement-planning-optimization-branchlab-boulder-yyk3t2srf64j) — Boulder, CO - [Create your Dream Job](https://feeny.ai/job/create-your-dream-job-branchlab-boulder-key6djnxn48z) — Boulder, CO / New York, NY - [Client Success Manager](https://feeny.ai/job/client-success-manager-branchlab-new-york-mvxw844rgram) — New York, NY - [Enterprise Sales](https://feeny.ai/job/enterprise-sales-branchlab-new-york-gbr032y6ef50) — New York, NY - [Software Development Engineer](https://feeny.ai/job/software-development-engineer-branchlab-boulder-0q9gc1h352ad) — Boulder, CO - [Technical Product Marketing Manager](https://feeny.ai/job/technical-product-marketing-manager-fullstory-atlanta-93cs9erx6qbn) — Atlanta, GA - [Technical Product Marketing Manager](https://feeny.ai/job/technical-product-marketing-manager-addepar-new-york-qcgbbs1beqam) — New York, NY