---
title: 'Technical Product Marketing Manager at Fullstory'
canonical: 'https://feeny.ai/job/technical-product-marketing-manager-fullstory-atlanta-93cs9erx6qbn'
type: 'job'
last_seen: '2026-09-13'
---

# Technical Product Marketing Manager at Fullstory

- **Company:** Fullstory
- **Location:** Atlanta, GA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/fullstory/174e935c-c70f-4c16-806a-adaac4a10a76

## Job description

This is a hybrid position requiring in-office attendance one day per week at our Atlanta As our Senior Technical Product Marketing Manager, Developer GTM, you will own making Fullstory a default tool for developers. Reporting to the VP of Product Marketing, you will become a leading outbound voice to developers, and you will help engineers achieve quick and lasting value via product-led growth. You will do the things that product marketers normally do, including messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will do this via working closely with Product, Engineering, Sales, and Marketing teams to help developers understand the value of Fullstory’s platform. In a typical day, you might:

- Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
- Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
- Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
- Design and execute PLG growth experiments, optimizing developer onboarding from the moment they paste a snippet into their codebase to achieving high-value feature adoption.
- Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
- Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the broader PMM team.

What we are looking for:

- Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
- AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to rapidly ship code, analyze telemetry, and create content.
- Fluent code literacy, including the ability to read and write JavaScript, TypeScript, or modern frontend frameworks, interact with APIs, and spin up functional sample apps.
- Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
- Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex observability, telemetry, or system architecture concepts.

The base salary for this position ranges between $150,000 - $165,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications. This role is also eligible for a discretionary bonus of up to 15% of base salary, contingent upon Fullstory meeting its performance targets. #LI-Hybrid

## #LI-SO1

## About Fullstory

Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences. Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions. It makes every customer experience smoother and more personalized and empowers the employees behind the scenes. We’re building something special at Fullstory- and we’re looking for teammates who are curious, collaborative, and driven to make an impact. We’re especially excited about the potential of AI to enhance efficiency, spark creativity, and elevate our work. If that resonates, explore our[Winning Ways](https://www.fullstory.com/about-us/) to see the values that guide how we work and grow together. How we support you: Fullstorians are committed to building something better- from how we approach our product, to how we care for our customers and each other. Along these lines, we offer:

- Flexibility and Connection. We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.
- Benefits. Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
- Learning opportunities. We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.
- Productivity support. US and EMEA-based Fullstorians receive a monthly productivity stipend.
- Team Collaboration. Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.
- Paid parental leave. Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.
- Bereavement leave, including miscarriage/pregnancy loss. Take the time to grieve and help your loved ones.

Fullstory is proud to be an equal-opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply– we'd love to hear from you!

## About Fullstory

## Company Overview
- **One-liner**: Fullstory provides an AI-powered digital experience intelligence platform that captures and analyzes behavioral data to help businesses understand and improve user interactions.
- **Entity Type**: Private (Series D)
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2014
- **Founders**: Scott Voigt (CEO & Co-founder), Joel Webber (Co-founder)

## Core Business
- **Primary industry**: Behavioral Data Analytics / Digital Experience Intelligence (SaaS)
- **Target customers**: B2B, Enterprise, and Mid-Market companies across industries like Retail, Travel, Gaming, Financial Services, and SaaS.
- **Mission or purpose**: To make every business more customer-centric by providing true behavioral insights that reveal the sentiment between the clicks.

## Products & Services
- **Fullstory Platform (StoryAI)**: An AI-powered analytics engine that turns behavioral data into actionable insights, allowing teams to ask questions and get answers about user behavior without manual digging.
- **Fullcapture**: A privacy-first session recording and replay tool that provides a complete record of every digital interaction.
- **Guides & Surveys**: In-product guidance tools (tours, NPS surveys) to collect feedback and validate UX improvements.
- **Data Direct**: A solution that feeds behavioral data directly into enterprise data warehouses and AI initiatives for custom analysis.
- **Workforce (Employee Experience)**: A solution to improve internal workflows and employee digital experiences.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company).
- **Key Metrics**:
    - **Annual Revenue**: ~$67.2 million
    - **Total Funding**: ~$197.2 million
- **Notable Investors/Partners**: Salesforce Ventures, Google Ventures, Kleiner Perkins, Permira (led Series D).
- **Growth Signals**:
    - Employee count of ~394 (up 10.8% YoY) as of mid-2025.
    - Strong enterprise customer growth, with reported wins including Chipotle, ServiceTitan, Pizza Hut, and VividSeats.
    - Named first in its industry to be certified in Responsible AI.
    - Consistently appears on the Inc. 5000 list.

## Competitive Advantages
- **Patented Behavioral Data Technology**: Fullstory’s platform captures and indexes every user interaction (clicks, scrolls, rage clicks) automatically, providing retroactive analysis without requiring pre-defined events.
- **AI-First Approach (StoryAI)**: Their "StoryAI" engine allows users to ask natural-language questions about user behavior, differentiating them from traditional analytics tools that require complex querying.
- **Privacy by Default**: Automatic PII detection and redaction built into the core product, a critical differentiator for security-conscious enterprises.
- **Data Activation**: The ability to export high-quality behavioral data into other systems (Data Direct) creates a sticky ecosystem play.

## Strategic Focus
- **AI & Automation**: Deepening investment in AI to automate insights and agent-based solutions for both customer and employee experiences.
- **Enterprise Expansion**: Targeting larger, global enterprises with complex digital experiences.
- **Partner Ecosystem**: Deepening integrations with cloud and analytics partners like Google.
- **Responsible AI Leadership**: Maintaining a strong stance on ethical and responsible use of AI in analytics.

## Why Work Here
- **Culture**: Values include "Be Brave," "Take Ownership," "Communicate with Clarity," and "Assess & Adapt." The company emphasizes a culture of curiosity and problem-solving.
- **Remote/Hybrid Policy**: Distributed workforce with ~400 team members across 17 countries and 5 offices. The company is a "global group" and supports international collaboration.
- **Notable Perks**:
    - 90% of health premiums covered.
    - Flexible paid time off.
    - Generous parental leave policy.
    - 401(k) with a 2:1 match.
    - 10 days of company holidays.
- **Engineering & Product Focus**: Strong technical team (119 in technical departments). Recent hires include a new Chief Product and Technology Officer (Claire Fang) and a new CFO (Chad Gold), signaling investment in product and financial maturity.

## Sources
1. [fullstory.com](https://www.fullstory.com/)
2. [fullstory.com/about-us/](https://www.fullstory.com/about-us/)
3. [fullstory.com/careers/](https://www.fullstory.com/careers/)
4. [linkedin.com/company/fullstory](https://www.linkedin.com/company/fullstory)
5. [jobs.ashbyhq.com/fullstory](https://jobs.ashbyhq.com/fullstory/)

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