---
title: 'Temporary Lifecycle Marketing Specialist (Remote, Canada) at OpenTable'
canonical: 'https://feeny.ai/job/temporary-lifecycle-marketing-specialist-remote-canada-opentable-canada-0k59t7cnbxmd'
type: 'job'
last_seen: '2026-09-12'
---

# Temporary Lifecycle Marketing Specialist (Remote, Canada) at OpenTable

- **Company:** OpenTable
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/opentable/jobs/8651284002

## Job description

*This is a temporary 6-month role

*This is a remote position in Canada. If you are based in Toronto, you will be expected to work on a hybrid basis

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. This posting is for an existing vacancy.

## Role Overview

We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.

This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset.

This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.

## Responsibilities

Lifecycle Strategy & Cross-Channel Orchestration

- Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys
- Develop scalable customer journeys leveraging email and in-app messaging across Marketo and Pendo
- Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization
- Create coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement tools
- Identify opportunities to improve lifecycle engagement and conversion through multi-channel orchestration and journey optimization
- Support future lifecycle channel expansion opportunities including SMS and additional customer engagement platforms

Marketing Automation & Operations

- Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo
- Build and manage in-app messaging experiences, targeting, and customer engagement campaigns in Pendo
- Validate audience logic, behavioral triggers, and lifecycle program structure to ensure campaigns are scalable and operationally sound
- Partner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies needed to support lifecycle automation
- Troubleshoot data flow and sync issues impacting campaign execution across systems such as SFDC, Marketo, Pendo, SendGrid, and other lifecycle tools
- Support the evolution of scalable lifecycle infrastructure and automation best practices

Optimization & Growth

- Continuously audit and optimize lifecycle programs to improve activation, feature adoption, retention, and expansion outcomes
- Support A/B testing strategies across messaging, timing, targeting, channel mix, and journey structure
- Monitor lifecycle performance and identify opportunities to improve engagement, conversion, and customer progression throughout the funnel
- Collaborate with RevOps to support existing reporting, expand reporting, performance visibility, and measurement frameworks
- Help identify new lifecycle growth opportunities through customer behavior analysis and journey performance insights

Process Improvement & QA

- Improve campaign workflows, templates, and QA processes to reduce manual effort and increase speed-to-launch
- Leverage AI tools and automation workflows to streamline campaign execution, QA, link validation, and campaign accuracy
- Help standardize lifecycle documentation, program structures, and operational processes for scalability
- Ensure campaigns meet brand, legal, compliance, and quality standards

## Qualifications

- 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
- Hands-on experience with Marketo required
- Experience working within Pendo or similar in-app engagement/customer journey platforms required
- Experience building automated nurture and lifecycle programs across multiple customer touchpoints
- Familiarity with customer journey orchestration and cross-channel engagement strategies
- Familiarity with Salesforce (SFDC) and marketing operations workflows
- Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys
- Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion
- Strong attention to detail and organizational skills
- Comfortable collaborating cross-functionally with Marketing, RevOps, Product Marketing, and Operations teams
- Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus
- Experience leveraging AI tools or automation workflows to improve marketing execution is a plus

The expected range of compensation for this position based in Toronto, Canada, is $38-$42 CAD / hour. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

## #LI-BR1

#LI-Remote

## About OpenTable

## Company Overview
- **One-liner**: OpenTable is the world’s leading provider of online restaurant reservation and dining technology, connecting diners with over 65,000 restaurants, bars, and wineries worldwide.
- **Entity Type**: Public (NASDAQ: BKNG, as part of Booking Holdings Inc.)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 1998
- **Founders**: Chuck Templeton

## Core Business
- **Primary industry/industries**: Hospitality Technology, Restaurant Reservation Software, Online Dining
- **Target customers**: B2B (restaurants, bars, wineries of all sizes – from independent to large chains) and B2C (dining consumers)
- **Mission or purpose statement**: "We serve restaurants so they can serve the world." Also: "We love what can happen around the restaurant table."

## Products & Services
- **OpenTable for Restaurants**: An all-in-one SaaS platform for front-of-house and back-of-house operations, including reservation management, guest management, table management, online ordering, and marketing tools. Integrated with hundreds of technology partners.
- **OpenTable for Diners**: A mobile app and website that allows consumers to discover new restaurants via personalized recommendations, curated guides, and data-backed lists, and to book and manage reservations seamlessly.
- **OpenTable GuestCenter**: A suite of tools for restaurants to manage guest relationships, loyalty programs, and marketing campaigns.
- **OpenTable Payment & POS Integration**: Payment processing solutions tightly integrated with the reservation and management platform.

## Market Standing
- **Valuation/Market Cap**: OpenTable is a wholly owned subsidiary of Booking Holdings Inc. (BKNG). Booking Holdings' market cap is not broken out for OpenTable alone, but the parent company is valued at over $100 billion.
- **Key Metric**: Annual Revenue is not publicly disclosed as a separate entity. However, OpenTable helps restaurants fill over 1.9 billion seats annually (over 150 million seats per month) and processes an average of 8 reservations every second.
- **Notable Investors/Partners**: Part of Booking Holdings Inc. (the world leader in online travel & related services, which also owns Booking.com, KAYAK, Priceline, Agoda, and Rentalcars.com).
- **Growth Signals**: OpenTable serves 65,000+ venues worldwide, operates in 36 countries, has a global team of ~1,249 employees (+1.3% YoY), and recently launched its inaugural U.S. Restaurant Ambassador Council (April 2026) to shape strategy and innovation. The company continues to expand its international footprint with offices in the UK, Mexico, Australia, India, Germany, and more.

## Competitive Advantages
- **Network Effects**: The largest global network of diners and restaurants creates a powerful two-sided marketplace. More diners attract more restaurants, and vice versa.
- **Data Moat**: Over 136 million restaurant reviews and decades of reservation data provide unique insights into dining trends, consumer behavior, and restaurant performance.
- **Parent Company Backing**: As part of Booking Holdings, OpenTable has access to immense resources, global reach, and cross-platform synergies (e.g., with KAYAK’s travel portfolio).
- **Brand Trust & Longevity**: Operating since 1998, OpenTable is the most recognized and trusted brand in restaurant reservations.

## Strategic Focus
- **Global Expansion**: Growing its international presence, particularly in APAC and LATAM, with offices in India, Mexico, and Australia.
- **Product Innovation**: Continuously developing new tools for restaurants (e.g., AI-driven recommendations, enhanced operations software) and for diners (personalized discovery, seamless booking).
- **Integration & Partnerships**: Deepening integrations with hundreds of tech partners to create a unified restaurant tech stack.
- **Community Building**: The new Ambassador Council demonstrates a focus on collaborative innovation with the restaurant industry.

## Why Work Here
- **Hybrid & Flexible Work**: OpenTable offers a hybrid work environment with "Work From Almost Anywhere" days, generous holidays, dedicated Recharge Days, and company-wide weeks off.
- **Culture & Mission**: Employees work on technology that directly helps small businesses and culinary icons thrive, fostering a sense of purpose and community impact. The culture is described as "relentless hospitality."
- **Career Growth**: Opportunities for rapid career development in a global company that is part of the Booking Holdings family. The company has a strong track record of employees moving on to top tech companies (Google, Amazon, Salesforce, Uber).
- **Global & Diverse Team**: With 10 offices worldwide and employees from 36 countries, the work environment is international and collaborative.
- **Engineering & Product Focus**: Strong emphasis on product design, machine learning, and data engineering, with a tech stack that includes modern tools and frameworks.

## Sources
1. [OpenTable About Us](https://www.opentable.com/about/)
2. [OpenTable Careers](https://www.opentable.com/c/careers/)
3. [OpenTable LinkedIn Company Profile](https://www.linkedin.com/company/opentable)
4. [Built In OpenTable Profile](https://builtin.com/company/opentable)
5. [OpenTable Careers by Location](https://www.opentable.com/c/careers-by-location/)

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