--- title: 'Trade Marketing Consultant at Mama Money' canonical: 'https://feeny.ai/job/trade-marketing-consultant-mama-money-pretoria-92asgmyy018p' type: 'job' last_seen: '2026-09-13' --- # Trade Marketing Consultant at Mama Money - **Company:** Mama Money - **Location:** Pretoria - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/mamamoney/a427be39-72ef-4f10-aeb7-80aa18527e65 ## Job description Who we are: Mama Money is a growth-stage fintech on a mission to improve the financial lives of migrants and underserved communities across Africa and beyond. What started in 2015 as a cross-border payments service has grown into a multi-product financial platform. We give people the tools to send, save, and manage money — on their own terms, at a socially fair price. Mama HQ is in beautiful Cape Town, South Africa. We're 157 people strong (and counting), representing 19 countries across Africa, Asia, the UK, and Europe. From remittances to a growing range of financial products, everything we build is in service of people who deserve better. Our culture reflects that same commitment. We look after our team the way we want them to look after our customers. "Just be lekker!" means we trust our talented, diverse people to do what's right and make it happen — simply and with heart. We've earned a few accolades, built lasting partnerships, and grown our reach in ways we're proud of. We've had good times and tough times, but our focus has never shifted. People over profit, always. We've made good progress branding areas in Johannesburg and now need to move faster and go further, adding more signage, posters, flyers, branded umbrellas, cloths and other materials so that these areas genuinely feel like “Mama Money has come to town.” This branding work also directly supports our Agent Network, as agents are identifying that they need growth points established near our branded areas to capture demand. This role exists to give various regions the dedicated, on-the-ground capacity it needs. Building on the strong results already achieved in Johannesburg, this role will focus on branding new areas across Johannesburg (as per our internal area-prioritisation list) as well as expanding this work into the Gauteng area. As our Trade Marketing Consultant, you will: - Trade & Brand Marketing Execution: Identify, negotiate and secure new physical branding sites across priority areas in Johannesburg and Gauteng area. - Organise the installation and maintenance of branded signage, posters, flyers, clothes and other trade marketing materials to build a strong, visible Mama Money presence in target areas. - Build and manage relationships with landlords, storeowners, taxi ranks, community leaders and other site “gatekeepers” to secure long-term branding placements. - Continually assess and refresh existing branded sites to keep them in good condition and on-brand. - Supporting the Agent Network: Work closely with the Agent Network team to align branding locations with areas of highest demand and growth potential. - Provide on-the-ground insight to help identify new growth points, ensuring branding and agent expansion reinforce one another. - Reporting & Collaboration: Track progress against area-by-area branding targets for Johannesburg and Pretoria and report regularly on progress. - Collaborate with Marketing and design to ensure consistency of look, feel and message across all physical touchpoints. - Manage a personal vehicle and fuel budget responsibly to cover a wide geographic area efficiently. What success looks like: - A visibly stronger, more consistent Mama Money brand presence across priority areas in Johannesburg and Pretoria. - New branded sites secured at a pace that matches the size of the Johannesburg + Pretoria market. - Stronger alignment between branded areas and new agent growth points, improving customer access to sign-up and support. Qualifications and experience: - Proven experience in trade marketing, field marketing, merchandising or a similar on-the-ground brand/sales role. - Strong, confident negotiator who is comfortable building relationships with a wide range of stakeholders, from informal traders to landlords. - Self-motivated and highly organised, able to manage a broad geographic area and multiple sites independently. - Comfortable working in the field daily, in all areas including informal settlements and busy transport hubs. Requirements for the role: - Own reliable vehicle (essential) and a valid driver's licence. - Based in or willing to be based in Johannesburg, with regular travel to Pretoria, but not limited to. - Fluency in English; additional local languages are an advantage. Why Mama Money? At Mama Money, we’re here to make it easy—for our customers, our communities, and for each other. Simplicity is at the heart of what we do, whether it's creating a seamless and stress-free customer journey or removing barriers that stand in the way of progress; our work is all about delivering impact, minimising complexity, and ensuring every experience with Mama Money is easy. We’re a team that isn’t afraid to give it a go. We value taking action, making bold steps, embracing innovation, solving problems, doing the hard things, and thinking smartly. Mistakes and failures don’t stop us—they teach us. Every challenge is a chance to grow, do better, and push boundaries. And we just own it. Whether it’s delivering results, collaborating across teams, driving urgency, or taking accountability for our actions, we approach every task with integrity and purpose. We make company goals our own, showing up for each other, our customers, and our mission to create lasting change. Mama’s Values These aren’t just words—they’re how we show up every day: Make it easy for customers Give it a go Just own it ## About Mama Money ## Company Overview - **One-liner**: Mama Money is a social-business mobile money transfer service that enables migrant workers in South Africa to send money home to over 90 countries across Africa, Asia, and Europe at a socially fair price. - **Entity Type**: Private (Privately Held) - **Headquarters**: Cape Town, South Africa - **Founded**: 2013 (conflicting reports of 2015 on the company about page) - **Founders**: Not publicly disclosed ## Core Business - **Primary industry**: Financial Services – Cross-border remittances and mobile banking - **Target customers**: B2C – primarily migrant workers and foreign nationals living in South Africa - **Mission / purpose**: To help migrant workers send money home at a socially fair price, making financial services easy, affordable, and hassle-free. The company operates as a social business, prioritising financial inclusion over profit maximisation. ## Products & Services - **[Mama Money App]**: Mobile application for sending international money transfers online or with cash to over 70 countries. Supports transfers via the app or WhatsApp. - **[Mama Wallet]**: A digital wallet that allows users to manage, save, and spend money in South Africa, including savings in USD and the ability to buy stablecoins. - **[Mama Bank Card & Account]**: A bank card and account linked to the wallet, enabling in-country spending, online shopping, and ATM withdrawals. - **[WhatsApp Banking]**: A WhatsApp-powered banking solution that lets customers manage their money, send transfers, and access a virtual bank card directly through WhatsApp. - **[Vouchers, Data & Airtime]**: Additional services allowing customers to purchase vouchers, data, and airtime for themselves or loved ones back home. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Annual revenue of **USD 20,000,000** (source: LinkedIn company data) - **Notable Investors/Partners**: **Capitec Bank** – a major partnership announced in August 2025 to slash remittance fees and expand cross-border transfers across Africa. Other partners include various payout networks across 90+ countries. - **Growth Signals**: - **142 employees** (+13.8% year-over-year growth, +41 people) - **100,000+ happy customers** (company website) - **Offices in 4 locations** across South Africa, with workforce distributed across 9 countries - **Recent product launches**: WhatsApp banking card (November 2024), USD savings & stablecoin feature - **ISO 9001 certified** for quality management ## Competitive Advantages - **Social business model**: Unlike traditional remittance operators, Mama Money explicitly avoids profit-maximisation, keeping fees low for low-income migrant workers. - **Deep local integration**: WhatsApp-based banking reaches unbanked populations who already use the messaging platform. - **Wide payout network**: Covers over 90 countries with 5% or lower fees. - **Strong brand trust**: ISO 9001 certification and a 4.2/5.0 employer rating on LinkedIn (30 reviews). - **Partnership with Capitec**: Leverages one of South Africa’s largest retail banks to scale and reduce costs. ## Strategic Focus - **Expanding digital banking features**: Moving beyond pure remittances into savings (USD), stablecoins, and full wallet services. - **Deepening partnerships**: The Capitec collaboration is a cornerstone for scaling across Africa. - **Building a remote-capable tech team**: Recent job postings include remote roles (Data Engineer) alongside on-site positions in Cape Town, signalling a hybrid or remote-friendly approach for technical roles. - **Financial inclusion**: Continued focus on serving underserved migrant communities with low-cost, accessible financial tools. ## Why Work Here - **Culture**: Described as “Just be lekker” – a South African slang phrase meaning “just be cool, genuine, and do the right thing.” The company emphasises trust, respect, and giving employees freedom and responsibility without excessive red tape. - **Values**: Simplicity (customer-first, effortless experiences), Boldness (encourage initiative, smart risks, fast learning), Ownership (solve problems without blame, urgency and grit). - **Work environment**: Based in Cape Town with a mix of on-site and remote roles. The team is diverse, spanning 9 countries. - **Perks & benefits** (from careers page): - Time off & family support - Well-being programmes - Growth & learning opportunities - Work culture perks (likely team events, flexible working) - **Engineering culture**: Actively hiring Senior Java Engineers, Senior Full-stack Engineers, Data Engineers, and Product Managers. Tech stack likely includes modern cloud and DevOps practices (Lead DevOps Engineer on staff). - **Recent hiring push**: As of January 2026, the company posted multiple open roles on LinkedIn, indicating strong growth and opportunity for impact. ## Sources 1. [mamamoney.co.za](https://mamamoney.co.za/) – Company homepage and product descriptions 2. [mamamoney.co.za/about-us](https://mamamoney.co.za/about-us) – About page, values, and mission 3. [linkedin.com/company/mamamoney](https://linkedin.com/company/mamamoney) – LinkedIn company profile (employees, revenue, growth, ratings, recent posts) 4. [jobs.lever.co/mamamoney](https://jobs.lever.co/mamamoney) – Careers page with current openings and benefits ## Other roles at Mama Money - [Recon & FinOps Manager](https://feeny.ai/job/recon-finops-manager-mama-money-cape-town-9j6rvcv8v9z7) — Cape Town, South Africa - [Head of Agent Network](https://feeny.ai/job/head-of-agent-network-mama-money-cape-town-33gvck01jhzc) — Cape Town, South Africa - [Head of Regulatory Affairs](https://feeny.ai/job/head-of-regulatory-affairs-mama-money-cape-town-wdq2yf50ajdp) — Cape Town, South Africa - [Senior BI Engineer](https://feeny.ai/job/senior-bi-engineer-mama-money-cape-town-w710p7gpzjdv) — Cape Town, South Africa - [Customer Success Operations Manager](https://feeny.ai/job/customer-success-operations-manager-mama-money-cape-town-j5nzsva6bcc0) — Cape Town, South Africa - [Senior QA Automation Engineer](https://feeny.ai/job/senior-qa-automation-engineer-mama-money-remote-bjz88twbx2h3) - [Customer Success Consultant (CPT)](https://feeny.ai/job/customer-success-consultant-cpt-mama-money-cape-town-dzvwymrq9bay) — Cape Town, South Africa - [Future Opportunities at Mama Money](https://feeny.ai/job/future-opportunities-at-mama-money-mama-money-various-9p9jedhm34gn) — Various - [Want to be a Mama Money Agent?](https://feeny.ai/job/want-to-be-a-mama-money-agent-mama-money-m3fj08by8cqm)