--- title: 'Trade Marketing & Events Manager at Fanatics Collectibles' canonical: 'https://feeny.ai/job/trade-marketing-events-manager-fanatics-collectibles-hong-kong-ept0h42ww8r1' type: 'job' last_seen: '2026-09-15' --- # Trade Marketing & Events Manager at Fanatics Collectibles - **Company:** Fanatics Collectibles - **Location:** Hong Kong, China - **Posted:** 2026-08-05 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4354597009 ## Job description ## About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. ## About the Team Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. ## Role Summary We are seeking a highly motivated Trade and Event Marketing Manager to lead our regional trade activations and event strategies across the Other APAC region (ANZ, South Korea, ASEAN, and India). Reporting directly to the Sales Director, you will be the driving force behind our on-the-ground presence, managing everything from local hobby shop initiatives (like RIP nights) to massive franchise collaborations (such as the NFL Melbourne game, F1 Singapore race, and NBA House). The ideal candidate comes from a Consumer Goods background, is a strategic planner, a hands-on executor, and a data-driven marketer. If you love sports, that is a big plus—and if you are a sports card collector yourself, that is a massive plus! ## Key Responsibilities - Event & Trade Execution: Spearhead the planning, coordination, and execution of regional trade activities (e.g., RIP nights, in-store trade days, and retail displays) and major events (e.g., Sports Card Shows and franchise collaborations). - Stakeholder Management: Act as the primary liaison between local direct hobby shops, event organizers, external vendors, and internal brand teams to ensure seamless delivery of all marketing initiatives. - Budget Management: Develop, manage, and evaluate the regional marketing budget. Ensure optimal allocation of resources to maximize Return on Investment (ROI) across all trade and event activations. - Community & Partner Engagement: Partner closely with the Sales Manager to elevate the experience for both B2B business partners and end-collectors. Drive initiatives that foster brand loyalty, stimulate market growth, and strengthen community bonding within the hobby. - Market Analysis & Reporting: Consolidate, analyze, and summarize marketing reports submitted by direct hobby shops and distributors. Extract actionable insights on market trends to fine-tune future marketing strategies and optimize stock allocation investments. - Brand Compliance: Ensure all local and regional activations strictly adhere to global Fanatics Collectibles brand guidelines and licensing agreements. ## Qualifications Education: - Bachelor’s degree or above required (Business, Marketing, or related field preferred). Experience: - Professional Background: 5+ years of experience in Trade Marketing, Event Management, or Field Marketing, specifically within the Consumer Goods industry. Experience managing campaigns across the Other APAC region (ANZ, KR, ASEAN, IN) is highly preferred. - Project Management: Proven track record of managing large-scale events and multi-channel trade marketing campaigns from concept to execution. - Analytical Skills: Strong ability to analyze sales and marketing data, draw actionable insights, and present findings to senior leadership to guide stock allocation and investment. Key Competencies: - Communication: Excellent verbal and written communication skills in English. Fluency in additional regional languages (e.g., Korean) is an advantage. - Interpersonal Skills: Exceptional relationship-building skills with the ability to influence and collaborate effectively with sales teams, retail partners, and external vendors. - Travel: Willingness to travel frequently (up to 30%) across ANZ, South Korea, ASEAN, and India to oversee key events and visit major hobby shop partners. - The "Pluses": - A genuine passion for sports is a strong plus. - Being an active sports card collector is a massive plus! ## What We Offer - Competitive salary and performance-based bonus structure. - Comprehensive health and wellness benefits. - The opportunity to work with premium global sports franchises (NBA, NFL, F1, etc.). - A dynamic, passionate, and fast-paced work environment at the forefront of the collectibles industry. - Employee discounts on Fanatics Collectibles products. The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Subject to applicable laws, Fanatics Collectibles may choose to run a background check. Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at [www.fanaticsinc.com/careers](http://www.fanaticsinc.com/careers) By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf) ## About Fanatics Collectibles ## Company Overview - **One-liner**: Fanatics Collectibles is a leading licensee, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and digital collectibles, operating as the collectibles division of global sports retail giant Fanatics Inc. - **Entity Type**: Private (subsidiary of private company Fanatics Inc.) - **Headquarters**: New York, NY, United States (primary business roles); major operations also in Sunnyvale, TX and Tigard, OR [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles) - **Founded**: Division launched around 2021-2022 (parent company Fanatics Inc. founded 1995) - **Founders**: Michael Rubin (founder of Fanatics Inc.); collectibles leadership team includes industry veterans ## Core Business - **Primary industry**: Sports trading cards and collectibles (physical and digital manufacturing, marketplace, and livestream commerce) - **Target customers**: B2C collectors, hobbyists, and investors; B2B partnerships with leagues, teams, and creators - **Mission or purpose**: “Relentlessly focused on improving the collector experience and growing the hobby for the benefit of all” [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles) ## Products & Services - **[Fanatics Collect Marketplace](https://www.fanaticscollect.com/sell)**: An online marketplace for buying and selling trading cards, memorabilia, and collectibles, featuring vaulting, grading partnerships (PSA, CGC, SGC, Beckett), and consignment services. - **[Fanatics Live](https://www.fanaticsinc.com/fanatics-collect)**: A livestream shopping app for live box breaks, creator-run events, and real-time card purchasing (launched summer 2024, acquired Voggt for European expansion). - **Physical & Digital Trading Cards**: Licensed manufacturing of trading cards for MLB, NFL, NBA, and other leagues under brands like Topps and Panini (through exclusive league deals). - **High-End Private Sales**: Partnership with Sotheby’s to sell cards valued at $100K+ [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collect). ## Market Standing - **Valuation/Market Cap**: Parent company Fanatics Inc. valued at approximately $31 billion (2024, per Forbes) – collectibles division share not separately disclosed. - **Key Metric**: Over 3.1 million total cards sold and 740,000 total collectors on Fanatics Collect platform [fanaticscollect.com](https://www.fanaticscollect.com/sell). - **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, SoftBank, and Michael Rubin. Key partners: MLB, NFL, NBA, MLBPA, NFLPA, NBPA, Sotheby’s, and grading services PSA etc. - **Growth Signals**: Exclusive long-term licensing with major U.S. sports leagues; launch of Fanatics Collect and Fanatics Live in 2024; acquisition of European livestream platform Voggt; expansion into high-end auctions via Sotheby’s; 170+ open jobs globally [greenhouse.io](https://job-boards.greenhouse.io/fanaticscollectibles). ## Competitive Advantages - **Exclusive League Deals**: Holds exclusive rights to produce physical and digital trading cards for MLB, NFL, NBA (and related players associations), creating a near-monopoly on officially licensed cards. - **Vertical Integration**: Controls design, manufacturing, marketplace, grading, vaulting, and livestream distribution, capturing value at every step. - **Scale & Brand**: Backed by Fanatics’ global retail infrastructure, access to athletes, media partnerships, and a massive customer base. ## Strategic Focus - **Digital Ecosystem**: Expanding from physical cards into digital collectibles, NFTs, and app-based marketplaces. - **Livestream Commerce**: Scaling Fanatics Live (including international via Voggt) to replicate the social “breaking” experience. - **International Growth**: Building presence in Europe (Paris, London, Frankfurt, Milan) and Asia (Shanghai, Hong Kong) with dedicated business roles. - **Collector Experience**: Enhancing platform with AI-driven pricing (Card Ladder integration), instant payouts, and consignment convenience. ## Why Work Here - **Dynamic Industry**: Work at the intersection of sports, pop culture, and technology with a company that “owns the conversation” in collectibles. - **Growth Trajectory**: Rapidly expanding division with new products (live streaming, marketplace, international) and hundreds of open roles across engineering, product, marketing, operations, and more. - **Global Presence**: Offices in New York, Los Angeles, London, Paris, Shanghai, Hong Kong, and operations hubs in Texas and Oregon; hybrid/office policies vary by role. - **Culture**: Described as having a “world-class executive team” focused on innovation and operational excellence [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles). - **Notable Perks**: Opportunity to work directly with major sports leagues, athletes, and cutting edge live-commerce tech; roles in data analytics, software engineering, supply chain, and creative. ## Sources 1. [Fanatics Inc. – Fanatics Collectibles](https://www.fanaticsinc.com/fanatics-collectibles) 2. [Fanatics Inc. – Fanatics Collect](https://www.fanaticsinc.com/fanatics-collect) 3. [Fanatics Collect – Sell/Consign](https://www.fanaticscollect.com/sell) 4. [Fanatics Collectibles Careers – Greenhouse](https://job-boards.greenhouse.io/fanaticscollectibles) 5. 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