---
title: 'Trade Marketing Manager at Blood'
canonical: 'https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4'
type: 'job'
last_seen: '2026-09-11'
---

# Trade Marketing Manager at Blood

- **Company:** Blood
- **Location:** Jakarta, Indonesia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/pslove-pte/28b97dcd-751d-4222-b8ca-5ba04f88338c

## Job description

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better.

Who we are looking for:

We’re looking for someone who enjoys the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment. Join us and play a key role in driving Blood’s growth across retail channels by strategizing and driving execution of displays, POSMs, promotions and activation activities to boost new customer acquisition & retention, as we scale-up our period care products & services to consumers across the region. You’ll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.

What you will do:

Shopper & Trade Marketing Planning & Design 60%

- (20%) Create great POSMs: Work alongside in-house designers to create effective and compelling POSMs and in-store displays that will grab shopper attention and drive purchase in retail stores while reinforcing brand assets and personality
- (20%) Lead price promotion planning and evaluation by providing clear guidelines to KAMs on Depth/Frequency/ROI,  partner with sales & finance to track trade spending, and establish regular promo evaluation
- (10%) Manage Vendor: Coordinating with external vendor/agency to negotiate a good price, ensuring accurate production, and timely delivery of POSMs
- (10%) Coordinating with KAMs to ensure POSM and retail display calendar per account is confirmed as early as possible, and then driving execution as per timeline for design, fabrication, and deployment

Shopper & Trade Marketing Operations 40%

- (20%) Ensures physical availability and prominence/visibility in-stores: Oversee and manage the retail merchandising field force team to ensure products are optimally stocked on shelf, promotions are executed, POSMs and displays are deployed well, securing free displays and other activation activities are executed as planned
- (10%) Prepare retail sell-out analysis reports that measure and track effectiveness levels of all trade marketing, promotions, POSMs, and also address potential distribution gaps or OOS as they occur
- (5%) Monitoring market trends, competitor promotions and in-store POSMs or activities
- (5%) Conduct regular store audits to inspect planogram compliance, inventory levels, product placement, and branding

What you will bring:

- Minimum 2-5 years experience in FMCG Trade / Shopper Marketing, Marketing, Sales Operations, or related experience.
- Strong consumer and shopper marketing intuition
- Excellent communication, interpersonal and project management skills
- Good attention to detail, with high curiosity and ability to find out the full story behind data

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

## About Blood

## Company Overview
- **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers.
- **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025)
- **Headquarters**: Singapore, Singapore
- **Founded**: 2014
- **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product)

## Core Business
- Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care
- Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care)
- Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products.

## Products & Services
- **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India.
- **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches.
- **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care.
- **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date.
- **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral
- **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation.

## Competitive Advantages
- Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials.
- Strong brand identity and community engagement (Free Pads Day, period-positive messaging).
- Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories.
- Lean, ownership-driven culture that allows fast iteration and direct customer obsession.

## Strategic Focus
- Expand product portfolio beyond period care (baby diapers, new personal care items).
- Scale B2B corporate wellness channel (Free Pads Day) across more markets.
- Invest in AI and data to personalize health insights (hiring Head of AI).
- Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US.

## Why Work Here
- Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment).
- Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles).
- Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6.
- Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page
2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values
3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts
4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold

## Other roles at Blood

- [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia
- [Growth & Social Media Manager](https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv) — Bangkok, Thailand
- [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand
- [Senior Key Account Executive / Key Account Manager](https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t) — Bangkok, Thailand
- [Senior E-Commerce Executive](https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5) — Bangkok, Thailand
- [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia
- [General Manager (Thailand)](https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s) — Bangkok, Thailand
- [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia
- [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India
- [Social Media & Content Executive (FMCG)](https://feeny.ai/job/social-media-content-executive-fmcg-blood-kuala-lumpur-1edd6b88y2hv) — Kuala Lumpur, Malaysia