---
title: 'UI/UX Designer (B2C) at Fayara'
canonical: 'https://feeny.ai/job/ui-ux-designer-b2c-fayara-limassol-1brww4hbqrkq'
type: 'job'
last_seen: '2026-11-02'
---

# UI/UX Designer (B2C) at Fayara

- **Company:** Fayara
- **Location:** Limassol, Cyprus
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/fayaracareers/f5736689-e4fd-41ea-95ff-2b90ca9b7550

## Job description

At Fayara, we’re building and scaling high-performance digital infrastructure that powers growth across AdTech and MarTech ecosystems. We’re looking for people who are curious, driven, and eager to take ownership in solving complex, high-impact problems.

Location: Limassol, Cyprus Work Model: Hybrid – 3 days per week from the office Salary: EUR 40,000–50,000 gross/year

## About Us

We build and scale digital products for international markets, with a strong focus on improving how users interact with our platforms. We're continuously working to improve the customer experience across the entire journey, from acquisition and onboarding to conversion, retention and long-term engagement. We're looking for a UI/UX Designer who combines strong design skills with a strong interest in understanding user behaviour and creating experiences that work well for both users and the business. You'll work closely with Product, Engineering, Marketing and other teams to improve our platform, simplify user journeys and make our products more intuitive and engaging. If you enjoy solving design problems, understanding what users need and turning ideas into practical solutions, we'd love to hear from you.

## About the Role

As our first UI/UX Designer, you'll help shape and improve the user experience across our consumer platform. You'll work on understanding user needs, identifying friction points and designing intuitive interfaces that make it easier for users to navigate and engage with our products. You'll collaborate with Product and developers throughout the design process, from understanding requirements and exploring solutions to creating wireframes, prototypes and final designs. An interest in product performance and user behaviour will also be valuable. You'll have opportunities to use available data, user feedback and insights from other teams to help identify improvements and understand how your designs affect the overall experience. We're looking for someone who cares about the details of the user experience, can explain their design decisions and is comfortable working collaboratively in a fast-moving environment.

## What We're Looking For

This role is primarily focused on UI/UX design for our consumer-facing digital product. Strong UX fundamentals, good visual design skills and the ability to turn requirements into clear, user-friendly experiences are the main priorities. Experience with B2C products is important, ideally in environments where the customer journey, engagement and conversion matter to the business. You should be comfortable thinking beyond individual screens and considering the full user journey, including:

- How users navigate and interact with a product.
- How to make onboarding and key journeys clear and intuitive.
- Where users might experience friction or confusion.
- How design can support engagement, conversion and retention.
- How feedback and, where available, product data can inform design improvements.

You don't need to be a product analyst or an experimentation expert. However, an interest in understanding user behaviour and how design contributes to product performance would be a real advantage.

Required Experience

- 3–5+ years of experience in UI/UX design, with a strong portfolio demonstrating both UX thinking and UI execution.
- Experience designing B2C digital products, websites or consumer-facing platforms.
- Strong understanding of user-centred design principles, usability and customer journeys.
- Experience creating wireframes, user flows, prototypes and high-quality UI designs.
- Ability to translate product requirements and user needs into practical design solutions.
- Experience collaborating with Product Owners, developers and other stakeholders.
- An interest in using user feedback, analytics or product insights to inform design decisions.
- Good communication skills and the ability to explain design choices.
- Experience in regulated or policy-sensitive industries is an advantage.
- Comfortable working professionally within an adult (NSFW) content environment.

We value thoughtful applications and review each one carefully. Every application is reviewed by a member of our team. If your experience aligns with what we’re looking for, we’ll be in touch regarding next steps.

## About Fayara

## Company Overview
- **One-liner**: Fayara is a tech-driven AdTech group that builds and scales high-performance digital infrastructure for customer acquisition, monetization, and data intelligence across regulated digital markets.
- **Entity Type**: Private (Profitable, bootstrapped-style growth)
- **Headquarters**: Limassol, Cyprus
- **Founded**: Early 2020
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: AdTech, MarTech, Digital Infrastructure
- **Target customers**: B2B; digital platforms and business units needing high-performance acquisition, monetization, and data intelligence systems
- **Mission or purpose statement**: "Building high-impact solutions without corporate friction" — focused on creating faster, smarter infrastructure that outperforms existing market solutions

## Products & Services
- **High-Performance API**: A core infrastructure layer designed to increase speed, efficiency, and scalability across digital platforms. This was the company's original product.
- **AdTech & MarTech Ecosystem**: A suite of platforms and business units covering the full value chain — customer acquisition, technology, data intelligence, and monetization — within regulated digital markets.
- **Performance Intelligence (Marketing)**: Data-led performance intelligence and growth services.
- **Monetization Infrastructure**: Systems and optimization tools for complex digital markets.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Profitable, fast-growing company; product live in over 23 countries; one of the top-performing global players in its category [builtin.com](https://builtin.com/company/fayara)
- **Notable Investors/Partners**: Not publicly disclosed
- **Growth Signals**: Expanded from a single high-performance API to a full AdTech group covering the entire value chain; operates across 23+ countries; growing team with active hiring across multiple functions (Engineering, Sales, Finance, Product)

## Competitive Advantages
- **Precision Engineering Culture**: Described as operating with the "precision of the blue flame" — focused, controlled, and engineered for performance rather than chaotic growth [fayara.com](https://fayara.com/about/)
- **Full Value Chain Ownership**: Controls the entire stack from customer acquisition to monetization, giving them unique optimization capabilities
- **Office-First Policy for Engineering**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard, removing digital friction for complex problem-solving [fayara.com](https://fayara.com/about/)
- **Radical Trust & Ownership Culture**: "Your influence is limited only by your ability to prove your logic and deliver results" — stripped away rigid processes for bold ownership [fayara.com](https://fayara.com/)

## Strategic Focus
- **Ecosystem Expansion**: Continuously expanding across AdTech and MarTech through new ventures, strategic partnerships, acquisitions, and development of high-performing teams [fayara.com](https://fayara.com/)
- **Full Value Chain Optimization**: Improving the entire chain from customer acquisition to technology, data intelligence, and monetization rather than optimizing just one layer
- **Geographic Growth**: Operating across 23+ countries with a focus on regulated digital markets, with headquarters in Limassol, Cyprus — a recognized hub for fintech, blockchain, and tech-driven companies

## Why Work Here
- **Culture of Radical Trust & Ownership**: "Your influence is limited only by your ability to prove your logic and deliver results" — experts are given authority to lead and bring real impact [fayara.com](https://fayara.com/)
- **Office-First Policy**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard; the company believes true transparency happens in person, not behind a screen [fayara.com](https://fayara.com/about/)
- **High-Performance Environment**: Described as a "high-velocity hub where experts collaborate in real-time to solve the industry's most complex challenges" [fayara.com](https://fayara.com/about/)
- **Team Investment**: The company invests in travel and team experiences, believing the strongest connections are built when laptops are closed [fayara.com](https://fayara.com/about/)
- **Offices**: Hybrid workspace in Limassol, Cyprus (primary) and Madrid, Spain [builtin.com](https://builtin.com/company/fayara)
- **Core Values**: Ownership (full responsibility for end-to-end outcomes), Performance (thriving on high-scale challenges), Speed (momentum and fast decision-making), Transparency (open, honest communication) [fayara.com](https://fayara.com/about/)

## Sources
1. [fayara.com](https://fayara.com/)
2. [fayara.com/about](https://fayara.com/about/)
3. [fayara.com/careers](https://fayara.com/careers/)
4. [builtin.com](https://builtin.com/company/fayara)
5. [alpha.jobs](https://www.alpha.jobs/companies/fayara-com-7414561)

## Other roles at Fayara

- [Payments Onboarding Specialist](https://feeny.ai/job/payments-onboarding-specialist-fayara-madrid-nv9z4pshcs6r) — Madrid, Spain
- [Head of Legal, Tax & Structuring](https://feeny.ai/job/head-of-legal-tax-structuring-fayara-madrid-y6tvaswp6b5v) — Madrid, Spain
- [Senior Frontend Developer](https://feeny.ai/job/senior-frontend-developer-fayara-limassol-ketmr40cpve3) — Limassol, Cyprus
- [Mid-Senior PHP Developer](https://feeny.ai/job/mid-senior-php-developer-fayara-limassol-3qk09d7wq5sq) — Limassol, Cyprus