---
title: '[UPLIVE Company] Creative Manager at Amanotes'
canonical: 'https://feeny.ai/job/uplive-company-creative-manager-amanotes-ho-chi-minh-city-6cadvj8a75xw'
type: 'job'
last_seen: '2026-10-27'
---

# [UPLIVE Company] Creative Manager at Amanotes

- **Company:** Amanotes
- **Location:** Ho Chi Minh City, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-27
- **Apply:** https://jobs.lever.co/amanotes/b60e2b9b-4c95-41ae-bfe5-995be7cfa8af

## Job description

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

## WHAT YOU WILL DO

Creative Strategy

- Own creative direction for assigned Games/Apps.

- Define creative plan, audience angles, concept pillars, and testing roadmap.
- Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

- Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
- Analyze creative performance, diagnose root causes and propose action plans
- Leading research, planning cadences and translating insights into creative actions.

Production Planning

- Plan creative production across video, playable, banner, ASO, and other ad formats.

- Manage roadmap, capacity, priority, timeline, and quality standard.

- Ensure every creative has a clear hypothesis, audience intent, and performance logic.

## Team Management

- Manage and coach Creative Strategists..

- Define role expectations, quality standards, and performance KPIs.

- Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.

- Raise ownership, learning speed, and creative quality consistency.

- Align creative strategy with UA goals, product context, and production capacity.

## QUALIFICATIONS

Technical skills requirements:

- 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.

- Passion for mobile gaming / hypercasual / hybrid casual / music game.

- Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
- Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
- Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
- Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
- Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
- Comfortable using AI tools to improve speed, quality, and learning.

## DEVICE QUALIFICATION

- PC or Macbook provided by the company.

## WHAT WE OFFER

- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.

How To Apply? Click the button or contact us at talents@uplive.zone

## About Amanotes

## Company Overview
- **One-liner**: Amanotes is the world’s #1 mobile music game publisher, creating interactive rhythm experiences that have been downloaded over 4 billion times.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: An Loi Dong Ward, Ho Chi Minh City, Vietnam (also offices in Singapore)
- **Founded**: 2014
- **Founders**: Silver Nguyen (CEO & Co-founder)

## Core Business
- Primary industry: Mobile gaming / Music technology
- Target customers: B2C – global mobile gamers, casual and rhythm-game enthusiasts
- Mission or purpose statement: “Delight people with interactive music experiences” / “Everyone can Music”

## Products & Services
- **[Magic Tiles 3](https://products.amanotes.com)**: A rhythm piano game where players tap black tiles to the beat of popular songs. Free-to-play with in-app purchases.
- **[Tiles Hop](https://products.amanotes.com)**: A music arcade game where players guide a bouncing ball across floating tiles in sync with the beat.
- **[Dancing Road](https://products.amanotes.com)**: A music runner game where players control a rolling ball, matching colors to the rhythm.
- **[Duet Cats](https://products.amanotes.com)**: A cute rhythm game where two cats sing and eat snacks to the melody.
- **Cat Dash**: An action music game inspired by Geometry Dash, with a playful cat character.
- **Tap Music**: Additional rhythm game offering.

All products are free-to-play mobile apps (iOS/Android) monetized through ads and in-app purchases.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue approximately **$6.2M** (latest data); total funding not publicly detailed (a venture round with 1 investor in 2022).
- **Notable Investors/Partners**: Investors not named in public data. Partners include **Gameloft for brands** (in-game advertising network), **NCS** (music partnership for Phonk campaign), and **Reactional Music** (Amanotes invested in this Swedish startup).
- **Growth Signals**: 
  - 4+ billion total app downloads, 73+ million monthly active users
  - Ranked #1 mobile apps publisher from Southeast Asia and #1 music games publisher worldwide
  - Headcount grew 1.9% YoY (132 employees)
  - 34 active job postings (+240% YoY)
  - Won “Great Place to Work” certification and Vietnam Best Places to Work (3 years running)
  - Expanding distribution through alternative app stores (EIN Presswire, April 2025)

## Competitive Advantages
- **Dominant position in music gaming**: #1 globally in the music games category, with a massive library of licensed and original tracks.
- **Data-driven product development**: Extensive use of analytics, A/B testing, and live operations to optimize retention and monetization.
- **Strong IP portfolio**: 30+ published titles, several consistently in top charts.
- **Cross-platform reach**: High traffic from Vietnam (44%), US (14%), Thailand, India, Indonesia – diverse user base.
- **Music industry partnerships**: Direct deals with record labels and artists to keep content fresh.

## Strategic Focus
- **Live Ops & player engagement**: Investing in live operations teams to extend the lifecycle of existing hit games.
- **Global expansion**: Penetrating alternative app stores and new geographic markets (e.g., US, Thailand, India).
- **Monetization innovation**: Experiments with ad formats, in-app purchases, and branded partnerships (e.g., Gameloft for brands).
- **Music tech investment**: Strategic investment in Reactional Music to explore adaptive music experiences.
- **Talent growth**: Actively hiring across product, engineering, design, and marketing roles.

## Why Work Here
- **Award-winning culture**: Recognized as a Great Place to Work in Vietnam for three consecutive years (2022–2025).
- **Music-first environment**: Office culture revolves around music; employees are encouraged to “work and live with Music.”
- **Data-driven engineering**: Tech stack includes Kubernetes, Node.js, TypeScript, PostgreSQL, MongoDB, Apache Airflow, GCP, and modern CI/CD tooling – engineers work on products used by millions daily.
- **Growth opportunities**: High internal mobility, mentorship, and continuous learning. Roles span product management, game design, full-stack development, data, and UA marketing.
- **Work location**: Hybrid-friendly? Offices in Ho Chi Minh City (HQ) and Singapore. Roles are primarily on-site or hybrid (details per job posting).
- **Perks**: Competitive compensation, recognition programs, work-life quality emphasis, and a “dynamic and open” environment.
- **Typical titles for job seekers**: Product Manager, Senior Product Owner, Game Unity Developer, UI/UX Designer, UA Marketing, Data roles.

## Sources
1. [linkedin.com/company/amanotes](https://linkedin.com/company/amanotes)
2. [careers.amanotes.com](https://www.careers.amanotes.com/)
3. [jobs.lever.co/amanotes](https://jobs.lever.co/amanotes)
4. [products.amanotes.com](https://products.amanotes.com/)
5. [theorg.com/org/amanotes](https://theorg.com/org/amanotes)
6. [vnexpress.net](https://vnexpress.net/10-nam-dua-game-viet-vuon-tam-the-gioi-cua-amanotes-4765842.html) (2025-06-26)
7. [einpresswire.com](https://www.einpresswire.com/article/amanotes-expands-reach-to-global-music-game-lovers-through-alternative-app-stores) (2025-04-22)

## Other roles at Amanotes

- [[UPLIVE Company] AI Video Editor/ Motion Graphic](https://feeny.ai/job/uplive-company-ai-video-editor-motion-graphic-amanotes-ho-chi-minh-city-2jt4mzdswhem) — Ho Chi Minh City, Vietnam
- [Senior Multimedia Designer - for Music App (Based in HCM)](https://feeny.ai/job/senior-multimedia-designer-for-music-app-based-in-hcm-amanotes-ho-chi-minh-city-m24gkcw186h9) — Ho Chi Minh City, Vietnam
- [Analytics Engineer](https://feeny.ai/job/analytics-engineer-amanotes-ho-chi-minh-city-0k5ajby299mn) — Ho Chi Minh City, Vietnam
- [[UPLIVE Company]  User Acquisition Marketing Manager (Sign-on Bonus)](https://feeny.ai/job/uplive-company-user-acquisition-marketing-manager-sign-on-bonus-amanotes-ho-chi-2m5rjwq4mq6k) — Ho Chi Minh City, Vietnam
- [[UPLIVE Company] Creative Strategist Planner (App)](https://feeny.ai/job/uplive-company-creative-strategist-planner-app-amanotes-ho-chi-minh-city-kf7xt7gp8ms7) — Ho Chi Minh City, Vietnam
- [Head of Product (Game)](https://feeny.ai/job/head-of-product-game-amanotes-ho-chi-minh-city-y13gcvw30aex) — Ho Chi Minh City, Vietnam
- [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-amanotes-ho-chi-minh-city-6qcfy2f5zvnq) — Ho Chi Minh City, Vietnam
- [Platform Product Owner](https://feeny.ai/job/platform-product-owner-amanotes-ho-chi-minh-city-zna53bftad2r) — Ho Chi Minh City, Vietnam
- [[LiveOps Team] Product Lead (Based in HCMC)](https://feeny.ai/job/liveops-team-product-lead-based-in-hcmc-amanotes-ho-chi-minh-city-j3p4r745pkxf) — Ho Chi Minh City, Vietnam
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-amanotes-ho-chi-minh-city-yfxyzd2ga38h) — Ho Chi Minh City, Vietnam