---
title: '[UPLIVE Company] Senior Performance Marketing (App) at Amanotes'
canonical: 'https://feeny.ai/job/uplive-company-senior-performance-marketing-app-amanotes-ho-chi-minh-city-90c2a0ss8p10'
type: 'job'
last_seen: '2026-09-15'
---

# [UPLIVE Company] Senior Performance Marketing (App) at Amanotes

- **Company:** Amanotes
- **Location:** Ho Chi Minh City, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-15
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/amanotes/c302e217-6833-4f8f-ae18-32efa8e59b3a

## Job description

## WHAT YOU WILL DO

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users Define UA launch strategies for new titles, including pre-registration campaigns Define conceptual creative strategies and testing processes Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth Stay ahead of trends by conducting market research and competitive analysis *** Duties and responsibilities outlined above are representative, but not all-inclusive.

## QUALIFICATIONS

- 3+ years of hands-on UA experience in mobile app industry

- Strong preference for candidates with experience in UA for apps in Utility or AI genre

- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must

## TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- You are on top of the latest apps, trends, and what’s happening in live events

- Solution-oriented, self-motivated and have the attitude to get things done

- Comfortable with uncertainties and changes in a fast-paced environment

- Curious, proactive learning and knowledge-hungry learner

## WHAT WE OFFER

- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.

How To Apply Click the button or contact us at talents@uplive.zone

## About Amanotes

## Company Overview
- **One-liner**: Amanotes is the world’s #1 mobile music game publisher, creating interactive rhythm experiences that have been downloaded over 4 billion times.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: An Loi Dong Ward, Ho Chi Minh City, Vietnam (also offices in Singapore)
- **Founded**: 2014
- **Founders**: Silver Nguyen (CEO & Co-founder)

## Core Business
- Primary industry: Mobile gaming / Music technology
- Target customers: B2C – global mobile gamers, casual and rhythm-game enthusiasts
- Mission or purpose statement: “Delight people with interactive music experiences” / “Everyone can Music”

## Products & Services
- **[Magic Tiles 3](https://products.amanotes.com)**: A rhythm piano game where players tap black tiles to the beat of popular songs. Free-to-play with in-app purchases.
- **[Tiles Hop](https://products.amanotes.com)**: A music arcade game where players guide a bouncing ball across floating tiles in sync with the beat.
- **[Dancing Road](https://products.amanotes.com)**: A music runner game where players control a rolling ball, matching colors to the rhythm.
- **[Duet Cats](https://products.amanotes.com)**: A cute rhythm game where two cats sing and eat snacks to the melody.
- **Cat Dash**: An action music game inspired by Geometry Dash, with a playful cat character.
- **Tap Music**: Additional rhythm game offering.

All products are free-to-play mobile apps (iOS/Android) monetized through ads and in-app purchases.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue approximately **$6.2M** (latest data); total funding not publicly detailed (a venture round with 1 investor in 2022).
- **Notable Investors/Partners**: Investors not named in public data. Partners include **Gameloft for brands** (in-game advertising network), **NCS** (music partnership for Phonk campaign), and **Reactional Music** (Amanotes invested in this Swedish startup).
- **Growth Signals**: 
  - 4+ billion total app downloads, 73+ million monthly active users
  - Ranked #1 mobile apps publisher from Southeast Asia and #1 music games publisher worldwide
  - Headcount grew 1.9% YoY (132 employees)
  - 34 active job postings (+240% YoY)
  - Won “Great Place to Work” certification and Vietnam Best Places to Work (3 years running)
  - Expanding distribution through alternative app stores (EIN Presswire, April 2025)

## Competitive Advantages
- **Dominant position in music gaming**: #1 globally in the music games category, with a massive library of licensed and original tracks.
- **Data-driven product development**: Extensive use of analytics, A/B testing, and live operations to optimize retention and monetization.
- **Strong IP portfolio**: 30+ published titles, several consistently in top charts.
- **Cross-platform reach**: High traffic from Vietnam (44%), US (14%), Thailand, India, Indonesia – diverse user base.
- **Music industry partnerships**: Direct deals with record labels and artists to keep content fresh.

## Strategic Focus
- **Live Ops & player engagement**: Investing in live operations teams to extend the lifecycle of existing hit games.
- **Global expansion**: Penetrating alternative app stores and new geographic markets (e.g., US, Thailand, India).
- **Monetization innovation**: Experiments with ad formats, in-app purchases, and branded partnerships (e.g., Gameloft for brands).
- **Music tech investment**: Strategic investment in Reactional Music to explore adaptive music experiences.
- **Talent growth**: Actively hiring across product, engineering, design, and marketing roles.

## Why Work Here
- **Award-winning culture**: Recognized as a Great Place to Work in Vietnam for three consecutive years (2022–2025).
- **Music-first environment**: Office culture revolves around music; employees are encouraged to “work and live with Music.”
- **Data-driven engineering**: Tech stack includes Kubernetes, Node.js, TypeScript, PostgreSQL, MongoDB, Apache Airflow, GCP, and modern CI/CD tooling – engineers work on products used by millions daily.
- **Growth opportunities**: High internal mobility, mentorship, and continuous learning. Roles span product management, game design, full-stack development, data, and UA marketing.
- **Work location**: Hybrid-friendly? Offices in Ho Chi Minh City (HQ) and Singapore. Roles are primarily on-site or hybrid (details per job posting).
- **Perks**: Competitive compensation, recognition programs, work-life quality emphasis, and a “dynamic and open” environment.
- **Typical titles for job seekers**: Product Manager, Senior Product Owner, Game Unity Developer, UI/UX Designer, UA Marketing, Data roles.

## Sources
1. [linkedin.com/company/amanotes](https://linkedin.com/company/amanotes)
2. [careers.amanotes.com](https://www.careers.amanotes.com/)
3. [jobs.lever.co/amanotes](https://jobs.lever.co/amanotes)
4. [products.amanotes.com](https://products.amanotes.com/)
5. [theorg.com/org/amanotes](https://theorg.com/org/amanotes)
6. [vnexpress.net](https://vnexpress.net/10-nam-dua-game-viet-vuon-tam-the-gioi-cua-amanotes-4765842.html) (2025-06-26)
7. [einpresswire.com](https://www.einpresswire.com/article/amanotes-expands-reach-to-global-music-game-lovers-through-alternative-app-stores) (2025-04-22)

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