---
title: '[UPLIVE Company] Senior UA Marketing (Mobile Games) at Amanotes'
canonical: 'https://feeny.ai/job/uplive-company-senior-ua-marketing-mobile-games-amanotes-ho-chi-minh-city-a79savy8ha7e'
type: 'job'
last_seen: '2026-10-27'
---

# [UPLIVE Company] Senior UA Marketing (Mobile Games) at Amanotes

- **Company:** Amanotes
- **Location:** Ho Chi Minh City, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-10-27
- **Apply:** https://jobs.lever.co/amanotes/23cc7ffb-45a3-4319-b591-0480d93db140

## Job description

## ABOUT THE JOB

Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.

## WHAT YOU WILL DO

- Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
- Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

## QUALIFICATIONS

- 3+ years of hands-on UA experience in mobile gaming industry
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must

## TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner

## WHAT WE OFFER

- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- ••Modern equipments/AI tool provided.

Consent Notice for Personal Data Processing

- By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
- Thank you for your interest in joining Uplive!

How To Apply? Click the button or contact us at talents@uplive.zone

## About Amanotes

## Company Overview
- **One-liner**: Amanotes is the world’s #1 mobile music game publisher, creating interactive rhythm experiences that have been downloaded over 4 billion times.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: An Loi Dong Ward, Ho Chi Minh City, Vietnam (also offices in Singapore)
- **Founded**: 2014
- **Founders**: Silver Nguyen (CEO & Co-founder)

## Core Business
- Primary industry: Mobile gaming / Music technology
- Target customers: B2C – global mobile gamers, casual and rhythm-game enthusiasts
- Mission or purpose statement: “Delight people with interactive music experiences” / “Everyone can Music”

## Products & Services
- **[Magic Tiles 3](https://products.amanotes.com)**: A rhythm piano game where players tap black tiles to the beat of popular songs. Free-to-play with in-app purchases.
- **[Tiles Hop](https://products.amanotes.com)**: A music arcade game where players guide a bouncing ball across floating tiles in sync with the beat.
- **[Dancing Road](https://products.amanotes.com)**: A music runner game where players control a rolling ball, matching colors to the rhythm.
- **[Duet Cats](https://products.amanotes.com)**: A cute rhythm game where two cats sing and eat snacks to the melody.
- **Cat Dash**: An action music game inspired by Geometry Dash, with a playful cat character.
- **Tap Music**: Additional rhythm game offering.

All products are free-to-play mobile apps (iOS/Android) monetized through ads and in-app purchases.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue approximately **$6.2M** (latest data); total funding not publicly detailed (a venture round with 1 investor in 2022).
- **Notable Investors/Partners**: Investors not named in public data. Partners include **Gameloft for brands** (in-game advertising network), **NCS** (music partnership for Phonk campaign), and **Reactional Music** (Amanotes invested in this Swedish startup).
- **Growth Signals**: 
  - 4+ billion total app downloads, 73+ million monthly active users
  - Ranked #1 mobile apps publisher from Southeast Asia and #1 music games publisher worldwide
  - Headcount grew 1.9% YoY (132 employees)
  - 34 active job postings (+240% YoY)
  - Won “Great Place to Work” certification and Vietnam Best Places to Work (3 years running)
  - Expanding distribution through alternative app stores (EIN Presswire, April 2025)

## Competitive Advantages
- **Dominant position in music gaming**: #1 globally in the music games category, with a massive library of licensed and original tracks.
- **Data-driven product development**: Extensive use of analytics, A/B testing, and live operations to optimize retention and monetization.
- **Strong IP portfolio**: 30+ published titles, several consistently in top charts.
- **Cross-platform reach**: High traffic from Vietnam (44%), US (14%), Thailand, India, Indonesia – diverse user base.
- **Music industry partnerships**: Direct deals with record labels and artists to keep content fresh.

## Strategic Focus
- **Live Ops & player engagement**: Investing in live operations teams to extend the lifecycle of existing hit games.
- **Global expansion**: Penetrating alternative app stores and new geographic markets (e.g., US, Thailand, India).
- **Monetization innovation**: Experiments with ad formats, in-app purchases, and branded partnerships (e.g., Gameloft for brands).
- **Music tech investment**: Strategic investment in Reactional Music to explore adaptive music experiences.
- **Talent growth**: Actively hiring across product, engineering, design, and marketing roles.

## Why Work Here
- **Award-winning culture**: Recognized as a Great Place to Work in Vietnam for three consecutive years (2022–2025).
- **Music-first environment**: Office culture revolves around music; employees are encouraged to “work and live with Music.”
- **Data-driven engineering**: Tech stack includes Kubernetes, Node.js, TypeScript, PostgreSQL, MongoDB, Apache Airflow, GCP, and modern CI/CD tooling – engineers work on products used by millions daily.
- **Growth opportunities**: High internal mobility, mentorship, and continuous learning. Roles span product management, game design, full-stack development, data, and UA marketing.
- **Work location**: Hybrid-friendly? Offices in Ho Chi Minh City (HQ) and Singapore. Roles are primarily on-site or hybrid (details per job posting).
- **Perks**: Competitive compensation, recognition programs, work-life quality emphasis, and a “dynamic and open” environment.
- **Typical titles for job seekers**: Product Manager, Senior Product Owner, Game Unity Developer, UI/UX Designer, UA Marketing, Data roles.

## Sources
1. [linkedin.com/company/amanotes](https://linkedin.com/company/amanotes)
2. [careers.amanotes.com](https://www.careers.amanotes.com/)
3. [jobs.lever.co/amanotes](https://jobs.lever.co/amanotes)
4. [products.amanotes.com](https://products.amanotes.com/)
5. [theorg.com/org/amanotes](https://theorg.com/org/amanotes)
6. [vnexpress.net](https://vnexpress.net/10-nam-dua-game-viet-vuon-tam-the-gioi-cua-amanotes-4765842.html) (2025-06-26)
7. [einpresswire.com](https://www.einpresswire.com/article/amanotes-expands-reach-to-global-music-game-lovers-through-alternative-app-stores) (2025-04-22)

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