---
title: '[UPLIVE Company] UA Marketing (Mobile Apps) at Amanotes'
canonical: 'https://feeny.ai/job/uplive-company-ua-marketing-mobile-apps-amanotes-ho-chi-minh-city-e1rys433em8v'
type: 'job'
last_seen: '2026-09-15'
---

# [UPLIVE Company] UA Marketing (Mobile Apps) at Amanotes

- **Company:** Amanotes
- **Location:** Ho Chi Minh City, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/amanotes/ba8099c2-03d4-44ac-9bbd-61063df8984d

## Job description

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

## WHAT YOU WILL DO

- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
- Analyze performance data from:
- (1) Market trends and competitor analysis,
- (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
- (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
- (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

## QUALIFICATIONS

- 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- A self-driven individual who takes full ownership and consistently delivers results
- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, and emotional intelligence
- Resilient and adaptable to changes and uncertainties
- WILL BE A PLUS
- A passion for mobile apps and an understanding of app user behavior.
- Prior experience in mobile app industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge

## WHAT WE OFFER

We take care of our people — from meaningful reward to everyday experience at workFinancial

- Competitive salary, 100% pay during probation
- Performance bonus with up to 30% of company profit shared — no cap
- Full SHUI + premium private health insurance & annual check-up

Personal Well-being

- 12 days annual leave + 10 days paid sick leave
- 12 WFH days per year for when you need flexibility
- 9.4M VND yearly flexi-budget for your personal development
- Free daily lunch (10+ options)
- Snacks, drinks, and tea-time always available
- Monthly/bi-monthly team bonding budget
- Sports activities (badminton, football, etc.)

Personal Development

- Company learning trips to top markets (Korea first, Japan next)
- Sponsored access to international conferences & industry events
- Modern equipment + AI tools to help you work smarter and grow faster

Consent Notice for Personal Data Processing

- By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
- Thank you for your interest in joining Uplive!

How To Apply? Click the button or contact us at talents@uplive.zone

## About Amanotes

## Company Overview
- **One-liner**: Amanotes is the world’s #1 mobile music game publisher, creating interactive rhythm experiences that have been downloaded over 4 billion times.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: An Loi Dong Ward, Ho Chi Minh City, Vietnam (also offices in Singapore)
- **Founded**: 2014
- **Founders**: Silver Nguyen (CEO & Co-founder)

## Core Business
- Primary industry: Mobile gaming / Music technology
- Target customers: B2C – global mobile gamers, casual and rhythm-game enthusiasts
- Mission or purpose statement: “Delight people with interactive music experiences” / “Everyone can Music”

## Products & Services
- **[Magic Tiles 3](https://products.amanotes.com)**: A rhythm piano game where players tap black tiles to the beat of popular songs. Free-to-play with in-app purchases.
- **[Tiles Hop](https://products.amanotes.com)**: A music arcade game where players guide a bouncing ball across floating tiles in sync with the beat.
- **[Dancing Road](https://products.amanotes.com)**: A music runner game where players control a rolling ball, matching colors to the rhythm.
- **[Duet Cats](https://products.amanotes.com)**: A cute rhythm game where two cats sing and eat snacks to the melody.
- **Cat Dash**: An action music game inspired by Geometry Dash, with a playful cat character.
- **Tap Music**: Additional rhythm game offering.

All products are free-to-play mobile apps (iOS/Android) monetized through ads and in-app purchases.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue approximately **$6.2M** (latest data); total funding not publicly detailed (a venture round with 1 investor in 2022).
- **Notable Investors/Partners**: Investors not named in public data. Partners include **Gameloft for brands** (in-game advertising network), **NCS** (music partnership for Phonk campaign), and **Reactional Music** (Amanotes invested in this Swedish startup).
- **Growth Signals**: 
  - 4+ billion total app downloads, 73+ million monthly active users
  - Ranked #1 mobile apps publisher from Southeast Asia and #1 music games publisher worldwide
  - Headcount grew 1.9% YoY (132 employees)
  - 34 active job postings (+240% YoY)
  - Won “Great Place to Work” certification and Vietnam Best Places to Work (3 years running)
  - Expanding distribution through alternative app stores (EIN Presswire, April 2025)

## Competitive Advantages
- **Dominant position in music gaming**: #1 globally in the music games category, with a massive library of licensed and original tracks.
- **Data-driven product development**: Extensive use of analytics, A/B testing, and live operations to optimize retention and monetization.
- **Strong IP portfolio**: 30+ published titles, several consistently in top charts.
- **Cross-platform reach**: High traffic from Vietnam (44%), US (14%), Thailand, India, Indonesia – diverse user base.
- **Music industry partnerships**: Direct deals with record labels and artists to keep content fresh.

## Strategic Focus
- **Live Ops & player engagement**: Investing in live operations teams to extend the lifecycle of existing hit games.
- **Global expansion**: Penetrating alternative app stores and new geographic markets (e.g., US, Thailand, India).
- **Monetization innovation**: Experiments with ad formats, in-app purchases, and branded partnerships (e.g., Gameloft for brands).
- **Music tech investment**: Strategic investment in Reactional Music to explore adaptive music experiences.
- **Talent growth**: Actively hiring across product, engineering, design, and marketing roles.

## Why Work Here
- **Award-winning culture**: Recognized as a Great Place to Work in Vietnam for three consecutive years (2022–2025).
- **Music-first environment**: Office culture revolves around music; employees are encouraged to “work and live with Music.”
- **Data-driven engineering**: Tech stack includes Kubernetes, Node.js, TypeScript, PostgreSQL, MongoDB, Apache Airflow, GCP, and modern CI/CD tooling – engineers work on products used by millions daily.
- **Growth opportunities**: High internal mobility, mentorship, and continuous learning. Roles span product management, game design, full-stack development, data, and UA marketing.
- **Work location**: Hybrid-friendly? Offices in Ho Chi Minh City (HQ) and Singapore. Roles are primarily on-site or hybrid (details per job posting).
- **Perks**: Competitive compensation, recognition programs, work-life quality emphasis, and a “dynamic and open” environment.
- **Typical titles for job seekers**: Product Manager, Senior Product Owner, Game Unity Developer, UI/UX Designer, UA Marketing, Data roles.

## Sources
1. [linkedin.com/company/amanotes](https://linkedin.com/company/amanotes)
2. [careers.amanotes.com](https://www.careers.amanotes.com/)
3. [jobs.lever.co/amanotes](https://jobs.lever.co/amanotes)
4. [products.amanotes.com](https://products.amanotes.com/)
5. [theorg.com/org/amanotes](https://theorg.com/org/amanotes)
6. [vnexpress.net](https://vnexpress.net/10-nam-dua-game-viet-vuon-tam-the-gioi-cua-amanotes-4765842.html) (2025-06-26)
7. [einpresswire.com](https://www.einpresswire.com/article/amanotes-expands-reach-to-global-music-game-lovers-through-alternative-app-stores) (2025-04-22)

## Other roles at Amanotes

- [Senior Game Unity Developer (Playable Ads) - (Based in HCMC)](https://feeny.ai/job/senior-game-unity-developer-playable-ads-based-in-hcmc-amanotes-ho-chi-minh-city-20grkh81vdbm) — Ho Chi Minh City, Vietnam
- [[LiveOps Team] Senior Product Data Analyst (Based in HCM)](https://feeny.ai/job/liveops-team-senior-product-data-analyst-based-in-hcm-amanotes-ho-chi-minh-city-8t3n9yaxey5y) — Ho Chi Minh City, Vietnam
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- [[UPLIVE Company] Creative Strategist Planner (App)](https://feeny.ai/job/uplive-company-creative-strategist-planner-app-amanotes-ho-chi-minh-city-kf7xt7gp8ms7) — Ho Chi Minh City, Vietnam
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- [Head of Product (Game)](https://feeny.ai/job/head-of-product-game-amanotes-ho-chi-minh-city-y13gcvw30aex) — Ho Chi Minh City, Vietnam
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- [[UPLIVE Company] Creative Manager](https://feeny.ai/job/uplive-company-creative-manager-amanotes-ho-chi-minh-city-qypmak6bs1mh) — Ho Chi Minh City, Vietnam