---
title: 'User Acquisition - Media Planning and Buying at Limit Break'
canonical: 'https://feeny.ai/job/user-acquisition-media-planning-and-buying-limit-break-tokyo-vet8ggpg5tt4'
type: 'job'
last_seen: '2026-09-10'
---

# User Acquisition - Media Planning and Buying at Limit Break

- **Company:** Limit Break
- **Location:** Tokyo, Japan
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-03-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/limitbreak/afb8428e-2cfe-449a-877e-06e849ae5783

## Job description

Marketing User Acquisition Manager- Media Buyer About us: Deep expertise. Personal and Industry evolution. Impeccable craft. These are Limit Break’s founding principles.

Limit Break is founded by global industry leaders in mobile gaming. We are unlocking its potential beyond games to transform digital markets into real-world economies and digital worlds into vibrant communities who will take gaming economies for both players and traders to new limits. We combine the power of technology, and creative vision to create experiences that connect people from all corners of the globe.

Limit Break is backed by leading investors that include Buckley Ventures & Paradigm Ventures. The adoption rate and a number of public and private partnerships is proving it to be the next wave of technology of the future and Gaming is leading the way. About the Role: We're looking for a User Acquisition Manager to lead and scale our paid and organic growth efforts. You'll sit at the intersection of marketing, data, and product—owning the strategies that bring new users to the platform and keep our growth engine running. This role is ideal for someone who is obsessed with performance metrics and thrives in a fast-paced startup environment.

## Responsibilities. What you’ll do

Paid Acquisition Own and manage paid media campaigns across channels including Meta, Google, TikTok, Apple Search Ads, and programmatic networks Allocate and optimize budget to maximize user growth and return on ad spend (ROAS) Develop and iterate on creative strategy in partnership with design and content teams Monitor campaign performance daily and implement data-driven optimizations Organic & Lifecycle Growth Identify and scale organic acquisition channels including SEO, content, referral, and partnerships Work closely with the product team to optimize onboarding flows and improve activation rates Develop and test referral and incentive programs to drive word-of-mouth growth Analyze the full funnel from impression to engaged user and identify areas for improvement Analytics & Reporting Define, track, and report on key acquisition KPIs including CAC, LTV, ROAS, and install-to-registration rates Build dashboards and reporting frameworks to give real-time visibility into channel performance Conduct cohort analyses and A/B tests to continuously improve acquisition efficiency Partner with the data team to ensure accurate attribution and measurement across all channels Cross-Functional Collaboration Work alongside product, engineering, and finance teams to align growth initiatives with platform capabilities and business goals Communicate campaign performance and strategic recommendations clearly to leadership Stay ahead of industry trends, platform changes, and competitor strategies

## Who you are and what you’ve done

Data-driven. You live in dashboards and spreadsheets. Every decision you make is grounded in numbers. Creative and strategic. You can zoom out to set direction and zoom in to write a compelling ad brief. Entrepreneurial. You're comfortable owning a function with limited oversight and building processes from the ground up. A strong communicator. You can distill complex performance data into clear narratives for any audience. Comfortable with ambiguity. You thrive in a fast-moving startup environment and know how to prioritize when everything feels urgent.

## Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field from a competitive program 10+ years of experience in performance marketing, user acquisition, or growth marketing Proven track record of scaling paid acquisition campaigns with measurable ROI Deep familiarity with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.) Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch Nice to have. What an ideal candidate looks like

## Experience in gaming, entertainment or  consumer apps

Familiarity with App Store Optimization (ASO) Experience managing agency relationships or in-house creative teams Background in lifecycle marketing or CRM tools

Apply now: If you are confident, driven and are looking for an exciting role, this job could be a great opportunity for you. Apply to careers@limitbreak.com to explore this new opportunity.

This is an international blockchain gaming company that operates regionally, and is opening offices in multiple locations around the globe.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

## About Limit Break

## Company Overview
- **One-liner**: Limit Break is a Web3 gaming company that builds massive multiplayer online video games and NFT ecosystems, connecting players globally through blockchain technology.
- **Entity Type**: Private (Series D)
- **Headquarters**: Park City, Utah, United States
- **Founded**: 2021
- **Founders**: Not publicly disclosed (co-founders include former Machine Zone executives) [PocketGamer](https://www.pocketgamer.com/limit-break/machine-zone-alumnus-founds-blockchain-gaming-company/)

## Core Business
- **Primary industry**: Computer Games / Web3 Gaming & NFT Technology
- **Target customers**: B2C (gamers and NFT collectors)
- **Mission statement**: "Combine the power of Web3 and creativity to build experiences that connect people from all corners of the globe." [limitbreak.com](https://limitbreak.com)

## Products & Services
- **DigiDaigaku NFT Collection**: A series of NFT projects featuring Heroes, Villains, Super Villains, Dragon Eggs, and Baby Dragons, built on the ERC721-C standard. [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)
- **Upcoming Web3 Games**: Massive multiplayer online (MMO) video games designed for Web3, integrating NFT ownership and blockchain mechanics.
- **FreeNFT (Acquired)**: A Web3 asset distribution platform acquired in March 2023 to enhance NFT distribution capabilities. [GlobalFinTechSeries](https://www.globalfintechseries.com/limit-break-acquires-freenft/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue $2M (as of latest data) | Total Funding $200M (Series D, August 2022) [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)
- **Notable Investors/Partners**: Standard Crypto, Buckley Ventures (lead investors in Series D) [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)
- **Growth Signals**: Employee count grew 18% YoY to 77 (May 2026); 27 active job postings; global workforce across 10 countries; acquired FreeNFT in 2023; launched Super Bowl commercial for DigiDaigaku in 2023 [LinkedIn](https://linkedin.com/company/limit-break) [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)

## Competitive Advantages
- **Niche in Web3 gaming**: Combines blockchain, NFTs, and game design with a focus on mass adoption (ERC721-C standard).
- **Experienced team**: Talent from top gaming and tech companies (Machine Zone, Niantic, Meta, Animoca Brands, Infinity Ward) [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)
- **First-mover NFT assets**: DigiDaigaku collections have strong brand recognition and Super Bowl exposure.

## Strategic Focus
- **Priorities**: Expanding Web3 game development, growing the NFT ecosystem, and scaling engineering and creative teams across Japan and the United States.
- **Direction**: Building a bridge between traditional gaming audiences and blockchain technology, with live ops monetization and community-driven design.

## Why Work Here
- **Culture**: Focus on creativity, Web3 innovation, and global collaboration. Company has a strong mentorship program for underrepresented developers (2024 program) [Esports News UK](https://www.esports-news.uk/2024/04/18/limit-break-mentorship-scheme-opens-2024-applications/)
- **Work Policy**: On-site roles in Park City, Utah, and Tokyo, Japan. Many open positions require in-office presence, particularly for engineering and art roles [Lever](https://jobs.lever.co/limitbreak)
- **Notable Perks**: Being part of a well-funded ($200M) startup with high growth trajectory; opportunity to work on cutting-edge Web3 games; diverse international team (10+ nationalities).

## Sources
1. [limitbreak.com](https://limitbreak.com)
2. [LinkedIn](https://linkedin.com/company/limit-break)
3. [Tracxn](https://tracxn.com/d/companies/limit-break/__Vogcwl1YTWQCScKpEKAjQ2kPhhMm9u5tFBAFjesGHE8)
4. [Lever Careers](https://jobs.lever.co/limitbreak)
5. [Built In](https://builtin.com/company/limit-break)
6. [The Org](https://theorg.com/org/limit-break)
7. [PocketGamer](https://www.pocketgamer.com/limit-break/machine-zone-alumnus-founds-blockchain-gaming-company/)
8. [Esports News UK](https://www.esports-news.uk/2024/04/18/limit-break-mentorship-scheme-opens-2024-applications/)
9. [GlobalFinTechSeries](https://www.globalfintechseries.com/limit-break-acquires-freenft/)

## Other roles at Limit Break

- [シニアVFXアーティスト Senior VFX Artist (Japan)](https://feeny.ai/job/vfx-senior-vfx-artist-japan-limit-break-tokyo-9qjn9tne247c) — Tokyo, Japan
- [ゲームデザイナー（機能開発）Game Designer (Events) (Japan)](https://feeny.ai/job/game-designer-events-japan-limit-break-tokyo-47k99w7aapkz) — Tokyo, Japan
- [ゲームデザイナー（パズル）Game Designer (Puzzle) (Japan)](https://feeny.ai/job/game-designer-puzzle-japan-limit-break-tokyo-spwzawezbvsy) — Tokyo, Japan
- [Senior Data Scientist シニア・データサイエンティスト (Japan)](https://feeny.ai/job/senior-data-scientist-japan-limit-break-tokyo-j3bp3b8ws2t8) — Tokyo, Japan
- [シニアAIエンジニア Senior AI Engineer (Japan)](https://feeny.ai/job/ai-senior-ai-engineer-japan-limit-break-tokyo-cbbxzeqexv5e) — Tokyo, Japan
- [Director Live Ops and Monetization ライブオペレーション＆マネタイズ担当ディレクター (Japan)](https://feeny.ai/job/director-live-ops-and-monetization-japan-limit-break-tokyo-f426c3gdeja8) — Tokyo, Japan
- [Senior Backend Engineer, Core Services (Game)](https://feeny.ai/job/senior-backend-engineer-core-services-game-limit-break-tokyo-vzrgjpdnzb2y) — Tokyo, Japan