---
title: 'User communications Product leader at Lemonade'
canonical: 'https://feeny.ai/job/user-communications-product-leader-lemonade-tel-aviv-snb20w5yx4hj'
type: 'job'
last_seen: '2026-11-01'
---

# User communications Product leader at Lemonade

- **Company:** Lemonade
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-01
- **Apply:** https://jobs.ashbyhq.com/lemonade/3e02c86f-dd0e-42a5-9e68-3cd1c9a8f7b0

## Job description

We're looking for a User communication Product leader to own and evolve how Lemonade communicates with customers - across every product surface, channel, and AI-powered experience we ship. This isn't a traditional writing role. Lemonade puts the written word at the core of everything, and you get to lead it. You'll own our internal system that enables humans and AI to explain complex insurance moments simply, consistently, and at scale. You'll set the bar for what "Lemonade-y" means in practice, and work through the most advanced and nuanced communication challenges we face. We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work. Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools. In this role you'll:

- Own product voice and communication quality through our internal system, setting the bar for clear, concise copy that reduces friction and turns confusing moments into intuitive ones - getting to the mind and heart of our users to drive real outcomes
- Define how we use and scale UX copy, support macros, and AI-generated product communication across human and automated channels
- Continuously improve output quality through training, evaluation, and feedback loops, and monitor copy quality across all product surfaces
- Maintain and evolve communication guidelines in collaboration with stakeholders, positioning automation and scalable systems that enable teams to produce Lemonade-quality communication efficiently
- Act as the subject-matter expert on what makes communication "Lemonade-y," ensuring alignment between human and automated experiences so customers receive a consistent voice regardless of channel
- Define and promote best practices for integrating AI into customer-facing experiences while maintaining clarity, trust, and brand consistency
- Bridge Product and customer-facing teams to ensure consistent, clear explanations across support macros, partner comms, inside sales, and agents
- Partner with Support to identify recurring confusion points and address them at the source through copy, flows, automation, and education

What you'll need:

- 7+ years of experience in UX writing, content design, content strategy, or a related role within a product-led company
- A portfolio that demonstrates your ability to turn complex, confusing moments into clear, intuitive experiences
- Deep understanding of microcopy best practices across flows, modals, error states, and onboarding
- Experience working with AI writing tools and a genuine curiosity for how automation shapes customer communication
- Strong cross-functional collaboration skills - you're comfortable working with Product, Engineering, Support, and CX teams simultaneously
- An eye for consistency and the ability to build systems, guidelines, and workflows that scale across teams
- Data-driven mindset with comfort tracking copy quality, support ticket trends, and adoption metrics
- Excellent written English with full professional fluency
- Ability to work in an office environment most days of the week
- Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture

## About Lemonade

## Company Overview
- **One-liner**: Lemonade is a digital insurance company that uses artificial intelligence and behavioral economics to offer renters, homeowners, pet, car, and life insurance, with a social impact model that donates unused premiums to causes customers choose.
- **Entity Type**: Public (NYSE: LMND)
- **Headquarters**: New York, New York, USA
- **Founded**: 2015
- **Founders**: Daniel Schreiber and Shai Wininger

## Core Business
- Primary industry/industries: Insurance (property & casualty, pet, life), Fintech, Insurtech
- Target customers: B2C (individuals and families), primarily digitally-native and socially-conscious consumers
- Mission or purpose statement: "Create the world’s most loved insurance through technology and social impact." [lemonade.com](https://www.lemonade.com/) Lemonade is a Public Benefit Corporation and certified B-Corp.

## Products & Services
For each major offering:
- **Renters Insurance**: Coverage for personal belongings and liability, typically acquired in ~90 seconds via the app.
- **Homeowners Insurance**: Protection for homes and their contents.
- **Pet Health Insurance**: Health coverage for dogs and cats, including accidents, illnesses, and routine care.
- **Car Insurance**: Standard auto coverage, plus a new, first-of-its-kind **Autonomous Car Insurance** for self-driving vehicles (launched in 2026, priced ~50% lower than human-driven per-mile rate). [lemonade.com](https://www.lemonade.com/investor)
- **Term Life Insurance**: Life insurance policies to protect loved ones.
- **Claims Experience**: AI-powered claims processing, with nearly half of claims paid in seconds and a record of 3 seconds to get paid. [lemonade.com](https://www.lemonade.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available from the provided search results (market cap fluctuates with stock price; check current NYSE: LMND).
- **Key Metric (Annual Revenue)**: Q1 2026 revenue grew 71% YoY to $258M. In-force premium (IFP) reached $1.33B, +32% YoY. [lemonade.com](https://www.lemonade.com/investor)
- **Notable Investors/Partners**: Reinsured by "the most trusted names on the planet" (A-rated). [lemonade.com](https://www.lemonade.com/) Partnered with Tesla for Autonomous Car insurance. [lemonade.com](https://www.lemonade.com/investor)
- **Growth Signals**: 3.14 million customers (+23% YoY); 10th consecutive quarter of accelerating IFP growth; Adj. free cash flow of $17M in Q1 2026; positive Adj. EBITDA expected in Q4 2026. [lemonade.com](https://www.lemonade.com/investor)

## Competitive Advantages
- **AI-First, Instant Everything**: Core differentiator is using AI to deliver policies in ~90 seconds and pay claims in seconds, creating a vastly superior customer experience compared to traditional insurers.
- **Social Impact Model (Giveback)**: A Public Benefit Corporation and B-Corp. Unused premiums are donated to charities chosen by customers. This aligns customer and company incentives, reducing fraud and building brand loyalty. Over $10M donated. [builtin.com](https://builtin.com/company/lemonade)
- **Flat Fee Model**: Lemonade takes a flat fee from premiums to run the business, rather than profiting from denying claims. This aligns the company with its customers.
- **First-Mover in Autonomous Car Insurance**: Launched a dedicated product for self-driving cars, pricing risk at ~50% of human-driven rates, positioning them for the future of mobility. [lemonade.com](https://www.lemonade.com/investor)

## Strategic Focus
- **Profitability**: The company is focused on reaching positive Adjusted EBITDA by Q4 2026, having already achieved positive adjusted free cash flow. [lemonade.com](https://www.lemonade.com/investor)
- **Product Expansion**: Continuing to launch new, innovative products (e.g., Autonomous Car insurance) and bundling existing ones (renters, car, pet, life) to increase customer lifetime value.
- **International Growth**: Expanding across the US and EU, with a growing customer base and increasing in-force premiums.

## Why Work Here
- **Culture**: Described as a "fast paced, ever changing, zero politics meritocracy." The company values "smart creatives" with "positive energy" and a "passion for building products people love." Emphasis on business impact, self-motivation, and flexibility. [makers.lemonade.com](https://makers.lemonade.com/)
- **Remote/Hybrid Policy**: Offers a hybrid workspace (flexible time on-site) in New York and remote roles in the US. In-office roles available in Tel Aviv, Israel and Amsterdam, Netherlands. [builtin.com](https://builtin.com/company/lemonade)
- **Notable Perks**: Offers company equity, 401(K), generous parental leave, dental/health/vision insurance, job training + conferences, and free snacks/drinks. [builtin.com](https://builtin.com/company/lemonade)
- **Engineering Culture**: Strong emphasis on "makers" who "move fast and spend their time building stuff instead of endless meetings." Tech stack includes Ruby, SQL, Python, R, Snowflake, and MySQL. [builtin.com](https://builtin.com/company/lemonade)

## Sources
1. [lemonade.com](https://www.lemonade.com/)
2. [makers.lemonade.com](https://makers.lemonade.com/)
3. [lemonade.com/investor](https://www.lemonade.com/investor)
4. [builtin.com](https://builtin.com/company/lemonade)
5. [co.linkedin.com](https://co.linkedin.com/company/lemonade-inc-)

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- [Senior Recruiter](https://feeny.ai/job/senior-recruiter-lemonade-tel-aviv-547cdtb7x6fm) — Tel Aviv, Israel
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