---
title: 'User Growth Manager (Singapore) at NetEase Games'
canonical: 'https://feeny.ai/job/user-growth-manager-singapore-netease-games-singapore-8m5kewkpcq0c'
type: 'job'
last_seen: '2026-10-16'
---

# User Growth Manager (Singapore) at NetEase Games

- **Company:** NetEase Games
- **Location:** Singapore
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/neteasegames/jobs/5250082007

## Job description

## What You Will Do

1. Identify user needs and growth opportunities through user feedback, behavioral data, market trends, and major game launches.
2. Develop user growth strategies across acquisition, engagement, retention, referral, and monetization.
3. Explore and execute growth campaigns, promotional mechanics, referral programs, and user incentives.
4. Grow global user communities, monitor user sentiment, and turn feedback into product and operational improvements.
5. Lead partnerships with game publishers, platforms, creators, and other industry partners, including co-marketing, player benefits, game launch campaigns, and product integrations.
6. Collaborate with Product, Engineering, Marketing, Business Development, and Community teams to deliver, evaluate, and optimize growth initiatives.

Job Requirements

1. 3+ years of experience in product operations, growth operations, game operations, or a related field.
2. Strong user insight and market awareness, with hands-on experience in growth strategies, campaigns, user incentives, or community operations.
3. Strong ownership and execution skills, with the ability to independently drive projects from idea to delivery.
4. Solid analytical, communication, project management, and cross-functional collaboration skills.
5. Professional working proficiency in Mandarin Chinese and English.
6. Results-oriented, adaptable, and passionate about mobile games and the global gaming industry.

## About NetEase Games

## Company Overview
- **One-liner**: NetEase Games is the global video game development and publishing division of NetEase, Inc., known for titles like *Marvel Rivals*, *Naraka: Bladepoint*, and *Knives Out*.
- **Entity Type**: Public (division of NetEase, Inc., listed on NASDAQ: NTES and HKEX: 9999)
- **Headquarters**: Guangzhou, China
- **Founded**: 2001
- **Founders**: NetEase, Inc. was founded by William Ding; the games division was established as part of the company.

## Core Business
- **Primary industry**: Computer Games / Video Games
- **Target customers**: B2C – global gamers across mobile, PC, and console platforms
- **Mission or purpose**: "Driving Innovation with Ingenuity" – creating premium interactive entertainment experiences and infusing play with culture and education.

## Products & Services
- **Marvel Rivals**: A team-based PvP shooter featuring Marvel superheroes (PC/console).
- **Naraka: Bladepoint**: A battle royale melee combat game (PC, mobile).
- **Knives Out**: A battle royale shooter popular in Japan and Asia (mobile).
- **Where Winds Meet**: An open-world martial arts RPG (PC/mobile).
- **Harry Potter: Magic Awakened**: A collectible card RPG set in the Wizarding World (mobile).
- **Licensed & Co-Developed Titles**: Partnerships with Blizzard Entertainment (e.g., *Diablo Immortal* co-development in China), Mojang (Minecraft China), Warner Bros., and others.
- **Global Studio Network**: Independent studios in North America, Europe, Japan, and Canada (e.g., Quantic Dream, Grasshopper Manufacture, SkyBox Labs) that develop and publish original IP.

## Market Standing
- **Valuation/Market Cap**: NetEase, Inc. market cap is publicly traded; exact figure not provided here – refer to stock exchanges.
- **Key Metric**: Annual Revenue of NetEase Games: **USD 1.9 billion** (LinkedIn estimate)
- **Notable Investors/Partners**: Blizzard Entertainment, Mojang (Microsoft), Warner Bros., Marvel Entertainment.
- **Growth Signals**:
  - Acquired Quantic Dream (2022), Grasshopper Manufacture (2021), SkyBox Labs (2023).
  - Global headcount of ~2,169 with +0.7% YoY growth.
  - Operates in 9+ countries with offices in China, Japan, South Korea, Singapore, UK, Canada, US.

## Competitive Advantages
- **Large in-house R&D**: One of the world’s largest internal game development teams, enabling rapid iteration and self-publishing.
- **IP Portfolio & Partnerships**: Strong relationships with global entertainment brands (Marvel, Warner Bros., Blizzard) and ownership of cult studios.
- **Cross-Platform Expertise**: Proven track record in mobile, PC, and console markets, especially in Asia and expanding globally.

## Strategic Focus
- **Global Expansion**: Establishing and supporting independent studios in North America, Europe, and Japan to create locally relevant content.
- **Premium IP Development**: Investing in original and licensed IP for worldwide audiences.
- **Multi-Platform Publishing**: Expanding PC/console presence while maintaining mobile leadership.

## Why Work Here
- **Culture**: Emphasizes "integrity, collaboration, and responsibility" with a creative environment for game makers.
- **Work Policy**: Hybrid/remote options available for many roles (e.g., Community Manager in UK – Remote; Senior Gameplay Engineer in Canada – Remote).
- **Global Opportunities**: Offices in Guangzhou, Shanghai, Tokyo, Seoul, Singapore, London, Montreal, Vancouver, Pasadena – offering relocation and cross-cultural collaboration.
- **Perks & Engineering Culture**: Competitive compensation (Senior Game Designer ~$156k USD/yr, SRE ~$153k USD/yr), involvement with major IP, and access to cutting-edge game tech.
- **Employer Rating**: 3.4/5 on LinkedIn (544 reviews) – work-life balance rated 3.0, compensation 3.6, culture 3.0, career 3.4.

## Sources
1. [neteasegames.com](https://www.neteasegames.com/index.html)
2. [linkedin.com/company/netease-games](https://www.linkedin.com/company/netease-games)
3. [ir.netease.com](https://ir.netease.com/company-overview/corporate-profile)
4. [job-boards.greenhouse.io/neteasegames](http://job-boards.greenhouse.io/neteasegames)

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