--- title: 'Value Added Services (VAS) Lead at AppDirect' canonical: 'https://feeny.ai/job/value-added-services-vas-lead-appdirect-salt-lake-city-7enydvrqzbvd' type: 'job' last_seen: '2026-11-04' --- # Value Added Services (VAS) Lead at AppDirect - **Company:** AppDirect - **Location:** Salt Lake City, UT - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-11-04 - **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8902876002 ## Job description ## About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work. ## About Firstbase, an AppDirect Subsidiary Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service. ## About You You are a technically grounded operations lead who can move fluidly between strategic oversight and hands-on work across device imaging, warranty repair, and IT asset disposition. You understand MDM platforms and endpoint management well enough to configure, troubleshoot, and serve as a credible backup when the team needs it. You are comfortable reading OEM warranty structures and secondary market pricing to make sound decisions about repair billing and resale routing. You bring enough hardware knowledge—PXE boot, ISO deployment, battery replacement, component salvage—to keep all three departments moving without a bottleneck at the top. When customers or vendors need a clear answer, you communicate with precision and ownership rather than deflecting. You spot gaps in workflow or resource allocation and act on them, reporting into the Warehouse Manager with the data to back up your recommendations. What you'll do and how you'll have an impact - Lead end-to-end device staging and MDM enrollment across imaging operations, including hands-on support for PXE boot and ISO deployments when needed. - Serve as the primary escalation point and operational backup for the Warranty & Repair team, overseeing the open-repair queue, OEM vendor relationships, and billing compliance for both in-warranty and out-of-warranty work. - Drive ITAD throughput by strategically routing decommissioned devices—directing high-value assets to premium resale channels (e.g., eBay, Back Market) and bulk units to wholesale—to maximize return on retiring assets. - Manage battery replacement queues, stock levels, and PPE supply to ensure safe, efficient processing and maximum device yield. - Analyze and justify labor requirements across all three departments, keeping operations within defined constraints while meeting throughput targets. - Consult with internal teams and external clients to align VAS capabilities with evolving deployment and lifecycle needs. ## What we're looking for - 2–3 years of experience in IT operations, device lifecycle management, warranty repair, or ITAD, with some team-lead or supervisory responsibility. - CompTIA A+ certification (required). - Hands-on experience with modern endpoint management platforms such as Microsoft Intune or Jamf Pro; familiarity with Apple Business Manager and Microsoft Autopilot/Entra ID is a strong asset. - Working knowledge of PXE boot environments and ISO-based imaging workflows. - Familiarity with OEM warranty billing structures and secondary market pricing for ITAD channels. - Clear, precise communication with both technical and non-technical audiences—this role is a key escalation point for customers and vendors, so ambiguity in messaging has a direct operational cost. - Ability to shift between strategic planning and hands-on execution, because the role requires covering gaps across three departments when specialists are unavailable. At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com. ## About AppDirect ## Company Overview - **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem. - **Entity Type**: Private (Venture-backed) - **Headquarters**: San Francisco, California, United States - **Founded**: 2009 - **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks ## Core Business - **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting - **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces. - **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy. ## Products & Services - **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks). - **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas). - **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling. - **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company) - **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn). - **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025. - **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year. ## Competitive Advantages - **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services. - **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients. - **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology. - **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy). ## Strategic Focus - **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought. - **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software. - **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos. ## Why Work Here - **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity. - **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being. - **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires. - **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology. - **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity. ## Sources 1. [appdirect.com](https://www.appdirect.com/) 2. [appdirect.com/careers](https://www.appdirect.com/careers) 3. [appdirect.com/about](https://www.appdirect.com/about) 4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html) 5. [linkedin.com/company/appdirect](https://www.linkedin.com/company/appdirect) ## Other roles at AppDirect - [Cloud Sales Order Specialist](https://feeny.ai/job/cloud-sales-order-specialist-appdirect-el-salvador-15vj71psq5b3) — El Salvador - [Account Manager Associate - Energy Industry](https://feeny.ai/job/account-manager-associate-energy-industry-appdirect-westlake-6hpqchw890zd) — Westlake, TX - [Sales Support Associate](https://feeny.ai/job/sales-support-associate-appdirect-united-states-jmhq4b1ngxj5) — United States - [Warehouse Technician](https://feeny.ai/job/warehouse-technician-appdirect-salt-lake-city-0e199bv2r3d6) — Salt Lake City, UT - [Warehouse Associate](https://feeny.ai/job/warehouse-associate-appdirect-salt-lake-city-xfahv0zej5r7) — Salt Lake City, UT - [Accounting Analyst (Semi-Senior)](https://feeny.ai/job/accounting-analyst-semi-senior-appdirect-buenos-aires-0vsg01hegtp8) — Buenos Aires, Argentina - [Customer Success Manager (Network Development)](https://feeny.ai/job/customer-success-manager-network-development-appdirect-el-salvador-ds3vartx9gtn) — El Salvador - [Senior Software Developer](https://feeny.ai/job/senior-software-developer-appdirect-montreal-7gveygpm52gd) — Montréal, Canada - [Développeur/Développeuse logiciel senior](https://feeny.ai/job/developpeur-developpeuse-logiciel-senior-appdirect-montreal-wrbmscq15n09) — Montréal, Canada - [Affiliate Coordinator](https://feeny.ai/job/affiliate-coordinator-appdirect-el-salvador-7wv6sbn78krj) — El Salvador