---
title: 'Value and Promotional Strategy Manager, UKI at Deliveroo'
canonical: 'https://feeny.ai/job/value-and-promotional-strategy-manager-uki-deliveroo-manchester-448bvpdnvbfm'
type: 'job'
last_seen: '2026-09-13'
---

# Value and Promotional Strategy Manager, UKI at Deliveroo

- **Company:** [Deliveroo](https://feeny.ai/companies/deliveroo)
- **Location:** Manchester, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/deliveroo/25c51e84-817d-48e2-bcfd-c4da309d9d28

## Job description

## About the role

As the UKI Value & Promotional Strategy Manager you will translate central initiatives and promotions into high impact UKI campaigns. You will have end-to-end ownership of the UKI promotional calendar along with defining the value strategy for both customer and merchants, liaising, pitching and gaining buy-in from key stakeholders and localising the Global strategy for UKI. Reporting to the Senior Marketing Manager, you will work cross-functionally to optimise promotional investments and deliver maximum customer value while driving business growth. This is a hybrid role working 3 days a week from our Manchester office. You will be responsible for utilising data driven insights, past performance and market trends to identify growth opportunities to improve ROI and impact through experimentation. This is a high impact role where you will bridge the gap between commercial objectives and customer experience.

## What you'll be doing

- End to end ownership of UKI local promotions and merchant offers. Partnering with central functions to identify market needs and partner requirements and defining the “where” and “how” to play, building and implementing a strategy to support these needs
- Owning the team’s reporting cycle, delivering weekly and monthly performance analysis and campaigns. Identify emerging trends and data-driven optimisation areas to foster a culture of continuous improvement.
- Champion the voice of customers and partners in the promotional space, working closely with the commercial, finance, value & promotions and partner facing teams to stay up to date with partner needs and perspectives.
- Partner with Insights and Data Science teams to develop a strong sense of Customer needs and key Qs and research that needs deploying.
- Partner with central teams to adapt global strategies for the UKI market, ensuring regional priorities and merchant needs are embedded into business plans
- Define and implement promo strategies to deliver on objectives and KPIs, ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact.
- Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan.
- Instrumental in defining the UKI customer and merchant promotional strategy. Driving high-value discount, vouchering, and offer initiatives that maximise local engagement, ROI, and partner growth.
- Pitch and sell strategic promotional programmes to key commercial stakeholders to secure buy-in and maximum partner engagement.
- Keep on top of competitor trends and activity to refine strategies in the regional market.
- Owning the Go To Market strategy and sell-in for UKI promotions

## Requirements

- 3-4 years experience in Marketing or Commercial role, mandatory to have worked with value / promotional campaigns
- Preferred Bachelor’s degree in Marketing, Business, or a related field
- Excellent communication and collaboration skills to work effectively with cross-functional teams, particularly commercial teams.
- Experience presenting ideas and recommendations to senior leadership to gain buy in
- You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.
- You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels
- Ability to adapt and manage multiple projects simultaneously.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
- You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
- You have a proven track record in making things happen - delivering results quickly and efficiently.

## Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas. Workplace & Benefits At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information. Diversity At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

## About Deliveroo

## Company Overview
- **One-liner**: Deliveroo operates a hyperlocal three-sided marketplace that connects consumers, restaurants and grocers, and riders to deliver food and other neighbourhood goods in under 30 minutes.
- **Entity Type**: Public (London Stock Exchange: ROO)
- **Headquarters**: London, United Kingdom
- **Founded**: 2013
- **Founders**: Will Shu

## Core Business
- **Primary industry**: Online food delivery and on-demand grocery / local commerce
- **Target customers**: B2C (consumers), B2B (restaurants, grocers, retailers), and B2C (riders as independent contractors)
- **Mission or purpose**: To transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.

## Products & Services
- **Restaurant Delivery**: Core service delivering meals from over 160,000 restaurant and grocery partners, many of which never offered delivery before.
- **Deliveroo Hop**: Rapid on-demand grocery delivery from a network of delivery-only sites, rolling out in several markets.
- **Deliveroo Shopping**: Non-food retail delivery, bringing items from local shops (e.g., flowers, cards, electronics) to consumers.
- **Editions**: Delivery-only kitchens that help restaurants expand to new areas at lower cost and risk, powered by Deliveroo’s data insights.

## Market Standing
- **Valuation/Market Cap**: Publicly traded – market cap not provided in available materials; check financial sources for latest figure.
- **Key Metric**: Operates in 10 markets worldwide, serving millions of consumers with thousands of riders and 160,000+ restaurant/grocery partners.
- **Notable Investors/Partners**: Key grocery partners include Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, and Whole Foods Market. (Prior venture investors not detailed in provided sources.)
- **Growth Signals**: Expanding on-demand grocery via Deliveroo Hop; launching Deliveroo Shopping for non-food items; continuous investment in machine learning logistics (Frank algorithm); growing Editions network.

## Competitive Advantages
- **Hyperlocal logistics technology**: Proprietary Frank algorithm uses machine learning to optimise routing, preparation times, and delivery efficiency neighbourhood by neighbourhood.
- **Three-sided marketplace**: Deep network effects connecting consumers, merchants, and riders – hard to replicate at scale.
- **Editions (delivery-only kitchens)**: Lowers barrier for restaurant expansion and increases selection in underserved areas.
- **Rider value proposition**: Free personal accident and third-party liability insurance for all self-employed riders from day one, flexible work, and good earnings.

## Strategic Focus
- **Grocery and retail expansion**: Scaling Deliveroo Hop and Deliveroo Shopping to become the definitive online food and neighbourhood commerce platform.
- **Technology leadership**: Continued investment in real-time coordination, machine learning, and logistics optimisation.
- **Market penetration**: Deepening presence in existing 10 markets while improving selection, experience, and value for consumers.

## Why Work Here
- **Culture**: Values-driven, innovative, and inclusive – Employee Resource Groups, regular social events, and a focus on career-defining work.
- **Work environment**: Offices across the UK (London HQ, Birmingham, Bristol, Edinburgh, Leeds, Manchester) with excellent kit for remote work and a parent-friendly culture.
- **Benefits (UK)**:
  - 25 days annual leave + bank holidays, increasing with tenure; one paid volunteer day per year.
  - Competitive compensation, annual cash bonus, sign-on bonus, relocation support, and up to 5% matched pension.
  - Equity awards for eligible roles.
  - Private healthcare (single cover funded), gym access (HQ on-site, discounted external), wellbeing apps (LesMills+, Strava, Headspace, Yogaia) via GymPass.
  - Life assurance, discounted dental, critical illness cover, travel insurance.
  - Free Deliveroo Plus (free delivery), team lunches from local restaurants.
  - Cycle to Work Scheme, Season Ticket Loans, free mortgage advice.
  - Excellent learning & development via RooLearn platform.
- **Engineering culture**: Tackle complex scale and machine learning problems coordinating millions of real-time interactions across a three-sided marketplace.

## Sources
1. [deliveroo.co.uk](https://deliveroo.co.uk/about-us) – Company overview, history, products, and values.
2. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/) – Career page with mission, culture, and team size.
3. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/locations/united-kingdom/) – UK-specific benefits, office locations, and compensation details.
4. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/how-we-hire/) – Hiring process and interview tips.

## Other roles at Deliveroo

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- [Corporate Account Manager](https://feeny.ai/job/corporate-account-manager-deliveroo-london-6kvsjt0seq27) — London, United Kingdom
- [Staff Machine Learning Engineer - Ads Bidding](https://feeny.ai/job/staff-machine-learning-engineer-ads-bidding-deliveroo-london-qvsebp47gxxn) — London, United Kingdom
- [Senior Machine Learning Engineer - Conversational AI](https://feeny.ai/job/senior-machine-learning-engineer-conversational-ai-deliveroo-london-vzjkrxxjmvr6) — London, United Kingdom
- [Software Engineer, Backend (BI Platform)](https://feeny.ai/job/software-engineer-backend-bi-platform-deliveroo-london-vwt4ayxtmd9v) — London, United Kingdom
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- [Rider Onboarding Operations Representative](https://feeny.ai/job/rider-onboarding-operations-representative-deliveroo-london-q4cge4yjpjna) — London, United Kingdom
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