---
title: 'Vertical Marketing Lead, Tier 1 Banks at Socure'
canonical: 'https://feeny.ai/job/vertical-marketing-lead-tier-1-banks-socure-new-york-zne6xezd85tk'
type: 'job'
last_seen: '2026-10-15'
---

# Vertical Marketing Lead, Tier 1 Banks at Socure

- **Company:** [Socure](https://feeny.ai/companies/socure)
- **Location:** New York, NY
- **Compensation:** $180k–$220k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/socure/4b17c1c8-8933-4c43-806a-72d39358de1a

## Job description

Why Socure? Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

## About the Role

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact. We’re hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation. You will serve as the vertical marketing lead for one of Socure's Tier 1 Banking POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.

## What You’ll Do

- Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Vertical Campaign Strategy

- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

Cross-Functional Partnership

- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

## What You Bring

- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

Follow Us! [YouTube](https://www.youtube.com/c/Socure) | [LinkedIn](https://www.linkedin.com/company/socure/) | https://x.com/socureme | [Facebook](https://www.facebook.com/socure/)

## About Socure

## Company Overview
- **One-liner**: Socure provides an AI-powered platform for digital identity verification, fraud prevention, and risk decisioning, used by enterprises and government agencies to verify consumers, businesses, and employees.
- **Entity Type**: Private (Series E)
- **Headquarters**: Incline Village, Nevada, USA
- **Founded**: 2012
- **Founders**: Johnny Ayers (CEO)

## Core Business
- **Primary industry/industries**: Digital Identity Verification, Fraud Prevention, Risk Decisioning, RegTech
- **Target customers**: B2B — primarily Enterprise and Government. Serves financial services (18 of top 20 banks), government agencies (13 U.S. states, 2 federal agencies), gaming/sportsbooks, healthcare, telecom, e-commerce, marketplaces, and fintechs.
- **Mission or purpose**: To verify 100% of good identities and eliminate identity fraud.

## Products & Services
- **RiskOS®**: The company’s core AI platform for identity and risk decisioning. It is a fully vertically integrated platform that allows customers to design, test, and deploy identity, risk, compliance, age assurance, and authentication workflows across the entire customer journey.
- **Predictive Risk Score Solution**: A risk scoring solution that provides real-time fraud protection and decisioning.
- **Effectiv (Acquired)**: An end-to-end identity fraud and payment risk management solution that adds transaction monitoring, credit underwriting, and Know-Your-Business (KYB) capabilities to the Socure platform.
- **FedRAMP Authorized Solution**: A version of the platform authorized for use by U.S. federal government agencies.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Serves over 3,000 customers. The company has access to an identity graph of hundreds of billions of records and over 40 billion historical known outcomes.
- **Notable Investors/Partners**: Investors are not explicitly listed on the provided sources, but the customer base includes Capital One, Citi, Chime, SoFi, Lili, Green Dot, Robinhood, Dave, Gusto, Poshmark, Uber, DraftKings, PrizePicks, and the State of California.
- **Growth Signals**: 
    - Achieved **FedRAMP Authorization** in April 2025, a significant milestone for selling to U.S. federal government agencies.
    - Acquired **Effectiv** to expand into payment risk management and credit underwriting.
    - Customer base includes 18 of the top 20 banks and 500+ fintechs.
    - Over 130 public sector organizations as customers.
    - Listed 100 open positions across the company.

## Competitive Advantages
- **Vertically Integrated Platform**: Socure claims to be the industry’s only fully vertically integrated identity and risk platform, which it says delivers unparalleled auto-approval and fraud capture rates.
- **Massive Data Graph**: Its identity graph of hundreds of billions of records and 40 billion historical outcomes provides a deep data moat that is difficult for competitors to replicate.
- **Breadth of Use Cases**: The platform supports virtually any industry and use case, from workforce verification to prediction markets, making it a versatile partner.
- **Government Authorization**: FedRAMP authorization gives it a unique and defensible position in the public sector market.

## Strategic Focus
- **Government Expansion**: With the recent FedRAMP authorization, a major focus is expanding into federal and state government programs.
- **Platform Expansion**: Integrating the Effectiv acquisition to offer a more comprehensive suite covering identity, payments, and credit risk.
- **AI Innovation**: Continuing to leverage AI on "offense" to keep pace with the fast-moving AI threat landscape (deepfakes, synthetic identity fraud).

## Why Work Here
- **Remote-First Culture**: Socure is a remote-first company with talent hubs in San Francisco, Seattle, New York, Washington DC, Miami, London, Chennai, Bangalore, and Hyderabad. Employees have flexibility and autonomy.
- **High-Impact Work**: The company tackles hard problems in digital identity and fraud, which are central to trust in the digital world. The culture emphasizes high performance and purpose.
- **Benefits**: 
    - Market-competitive base salary and performance bonuses.
    - Equity for all full-time employees.
    - Comprehensive medical, dental, and vision insurance.
    - Mental health support.
    - 401(k) with company match.
    - Flexible PTO and generous paid parental leave.
    - Professional development stipend.
    - Work-from-home stipend and Deskpass access for coworking.
    - Hackathons to fuel innovation.
- **Growth & Development**: Internal mobility and career pathing opportunities, access to the latest technology.
- **Team Size**: Approximately 386 total employees (per Built In), with 100 open positions signaling strong growth.

## Sources
1. [socure.com](https://www.socure.com/)
2. [socure.com](https://www.socure.com/company/careers)
3. [socure.com](https://www.socure.com/company)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/socure?source_page=%2Fcompany%2Fcareers)
5. [builtin.com](https://builtin.com/company/socure)

## Other roles at Socure

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- [Head of Market Strategy, Public Sector](https://feeny.ai/job/head-of-market-strategy-public-sector-socure-washington-b4v9nx5vcm7k) — Washington, DC
- [Director, Capture and Proposals - Public Sector](https://feeny.ai/job/director-capture-and-proposals-public-sector-socure-washington-2n783bb1kb59) — Washington, DC
- [Head of Channel, Tech](https://feeny.ai/job/head-of-channel-tech-socure-san-francisco-b547m96sjr9z) — San Francisco, CA
- [Data Scientist II, Fraud & Risk](https://feeny.ai/job/data-scientist-ii-fraud-risk-socure-san-francisco-h8gkpckq5dhw) — San Francisco, CA
- [General (Non Tech) Job Template](https://feeny.ai/job/general-non-tech-job-template-socure-bangalore-9ben5fr6ws14) — Bangalore, India
- [Staff Product Operations Manager](https://feeny.ai/job/staff-product-operations-manager-socure-new-york-jgr2ehjz3ff2) — New York, NY
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- [Senior Technical Project Manager](https://feeny.ai/job/senior-technical-project-manager-socure-san-francisco-dn5hzpy6rtjh) — San Francisco, CA