---
title: 'Vertical Marketing Manager, Home Services at CallRail'
canonical: 'https://feeny.ai/job/vertical-marketing-manager-home-services-callrail-atlanta-xcg20av2fg8e'
type: 'job'
last_seen: '2026-09-21'
---

# Vertical Marketing Manager, Home Services at CallRail

- **Company:** CallRail
- **Location:** Atlanta, GA
- **Work type:** hybrid
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-21
- **Apply:** https://job-boards.greenhouse.io/callrail/jobs/8214908

## Job description

The Position

CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Home services is one of our largest and fastest-moving markets, and we're looking for a Vertical Marketing Manager to own it. Think of the role as general manager for home services: you set the strategy, you own the number, and you're the company's go-to on this market.

You'll build the home services personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Home services is not one market, though. A roofer, an HVAC contractor, a remodeler, and a landscaper run different businesses with different seasons, job values, and buying triggers. Building a real strategy for each priority subvertical, rather than one generic story, is where this role makes its biggest impact.

## What You'll Do

- You act like an owner. Home services is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it.
- You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
- You advocate for what your market needs. You don't wait for a door to open; you open it. When you see something we need in order to win in home services, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
- You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

## What You'll Own

Home services strategy and business performance

- Own the go-to-market strategy for CallRail's home services business, including which subverticals we prioritize, how we position and message to them, and the plan to hit our acquisition and revenue goals
- Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You'll spot emerging trends and issues early, work cross-functionally to understand what's driving them, and bring a plan when one is needed.
- Report on performance to leadership with the insight and executive presence to explain what's changing, what it means, and what you're doing about it

Market and competitive expertise

- Be CallRail's subject matter expert on the home services market: the buyers, the workflows, the seasonal and operational realities, the vendor landscape, and the economics of how these businesses grow
- Own the home services buyer personas and the value propositions, positioning, and messaging built on them — the work that differentiates CallRail in an increasingly crowded lead engagement and AI voice market
- Track the competitive set continuously: who's winning, who's new, where they beat us, where we beat them, and what we should do about it. Feed that intelligence to product, sales, and leadership
- Regularly surface the headwinds and tailwinds shaping the vertical and translate them into implications for our strategy
- Validate market requirements through customer interviews, surveys, win/loss analysis, sales insight, and usage data
- Be the face of CallRail in the home services market: trade shows, industry speaking engagements, webinars, panels, podcasts, etc.

Subvertical strategy and expansion

- Decide which subverticals we invest in and in what order, with a clear view of market size, our current traction, and where we're positioned to win
- Build distinct strategies, positioning, and messaging for each priority subvertical.
- Know the operational differences that shape how each subvertical buys
- Build the subvertical-specific proof that makes the case credible — customer stories, benchmarks, and ROI framing that speak to that trade rather than to "home services" in general

Cross-functional leadership

- Serve as the hub between sales, product marketing, customer marketing, demand generation, and product development, feeding market insight into each function and making sure everyone is marching in the same direction
- Serve as the messaging authority for home services: consulting across marketing for campaign and content development
- Pressure-test the work happening across teams against a simple bar: does it solve a real home services customer pain point, strengthen our competitive position, resonate with the segment we're targeting, and drive measurable results?
- Partner with product development teams as the voice of the home services customer, bringing market insight that shapes the roadmap
- Enable sales and support: train them on the problems we solve for home services buyers, and work with sales enablement to build the internal tools and external collateral they need

## What You'll Need

- BS/BA and 4–6 years of experience in a strategic marketing role, with direct experience in home services tech, the trades, field service software
- A track record of owning a strategy end to end and being accountable for the results, not just executing someone else's plan
- Strong analytical instincts and genuine comfort with data — you can get to the story behind the metric and build a case around it
- Excellent written and verbal communication, and the confidence and presence to represent your point of view to senior leaders and to external audiences
- Demonstrated ability to influence and align cross-functional partners without formal authority
- Comfort operating in a fast-moving environment where you'll prioritize, make tradeoffs, and shift between strategic thinking and hands-on execution in the same day

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

- Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday * an in-office perk
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

*** This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

## About CallRail

## Company Overview
- **One-liner**: CallRail is a lead engagement platform that helps businesses track, manage, and optimize phone calls, texts, chats, and forms to convert more marketing leads into customers.
- **Entity Type**: Private (Venture-backed; Total Funding: $195.5M)
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2011
- **Founders**: Marc Ginsberg (President)

## Core Business
- **Primary industry**: Marketing Technology (MarTech) / Software Development / Lead Intelligence
- **Target customers**: B2B; primarily small-to-medium businesses (SMBs), marketing agencies, and enterprises (over 225,000 businesses served, including 7,000+ agencies).
- **Mission or purpose**: "Make every conversation count." The company aims to help businesses of all sizes market with confidence by connecting the dots between campaigns, conversations, and customers.

## Products & Services
- **Call Tracking**: The core product that attributes inbound calls, texts, and form fills to specific marketing campaigns (e.g., Google Ads, SEO, social media), providing clear ROI data.
- **Conversation Intelligence™**: An AI-powered premium feature that surfaces intent signals and buying triggers from call recordings and transcripts to prioritize high-quality leads.
- **Voice Assist**: An AI-powered 24/7 virtual agent that automatically answers calls, qualifies leads, and books appointments, eliminating missed opportunities.
- **Lead Engagement Platform**: A unified system for managing all lead interactions (calls, texts, chats, forms) and routing them to the right team members.
- **Integrations**: Connects with 50+ marketing, CRM, and automation platforms (e.g., Salesforce, HubSpot, Google Ads) to ensure conversation data flows seamlessly.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total Funding of $195.5M. Annual revenue estimated at $11.8M *[proxy: LinkedIn estimate]*.
- **Notable Investors/Partners**: Sageview Capital (lead investor in $75M round), Leaders Fund, Square 1 Bank. Key partnerships include integrations with Salesforce, HubSpot, Google, and Calendly.
- **Growth Signals**: Serves over 225,000 businesses (up from 200,000+). Headcount grew +6.7% year-over-year (252 employees). Named to the Inc. 5000 list multiple times (e.g., #4,459 in 2023, #107 in 2017). Has 9 active job postings with a strong monthly increase (+200%).

## Competitive Advantages
- **Market Leader**: Named "#1 Inbound Call Tracking" for 8 consecutive years, with 1,300+ 5-star reviews and a 4.6-star average rating.
- **AI-First Innovation**: Early mover in applying AI (Conversation Intelligence, Voice Assist) to the call tracking space, creating a moat in lead qualification and automation.
- **Platform Stickiness**: Deep integrations with 50+ major marketing and CRM tools make it a central piece of a customer's tech stack, creating high switching costs.
- **Agency-Focused Strength**: A dedicated base of 7,000+ marketing agencies creates a powerful ecosystem and recurring revenue channel.

## Strategic Focus
- **AI-Powered Automation**: Deepening investment in AI to handle lead interactions 24/7 (Voice Assist) and extract actionable insights from conversations.
- **Platform Expansion**: Moving beyond pure call tracking to become a comprehensive "lead engagement platform" that owns the entire lead-to-customer lifecycle.
- **Product-Led Growth**: Emphasizing a strong self-serve trial and scalable subscription model (plans starting at $55/month) to capture SMB and mid-market customers.

## Why Work Here
- **Culture & Values**: Emphasizes "curiosity, collaboration, and exploration" in an inclusive, respectful, and safe community. Mission-driven to "deliver incredible products."
- **Remote & Flexibility**: Offers a hybrid model with remote work-from-home options and a $500 home office stipend. Also provides MARTA transportation and office parking coverage for in-office days.
- **Perks & Benefits**:
    - 100% medical coverage for employees.
    - Competitive HSA with company matching.
    - Generous dental and vision plans.
    - Paid parental leave.
    - 401(k) with company dollar-for-dollar match.
    - Employee stock options available from day one.
    - **$2,000 annual educational allowance**.
    - Flexible vacation policy.
    - Employee charitable donation match (up to $500 annually).
    - Catered lunch every Tuesday (in-office).
- **Awards & Recognition**: Consistently named a "Top Workplace" and an Inc. 5000 honoree. Rated 4.2/5 on employer review sites (108 reviews), with strong marks for work-life balance (4.2) and culture (4.0).
- **Growth Opportunities**: The $2,000 annual education allowance and a focus on internal mobility ("chart your unique career path") signal strong investment in employee development.

## Sources
1. [callrail.com](https://www.callrail.com/)
2. [linkedin.com](https://www.linkedin.com/company/callrail)
3. [callrail.com/careers](https://www.callrail.com/about/careers)
4. [topworkplaces.com](https://topworkplaces.com/company/callrail/)
5. [inc.com](https://www.inc.com/profile/callrail)

## Other roles at CallRail

- [Vertical Marketing Manager, Automotive & Emerging SMB Verticals](https://feeny.ai/job/vertical-marketing-manager-automotive-emerging-smb-verticals-callrail-atlanta-2xmr45mbkwkz) — Atlanta, GA
- [Assistant Controller](https://feeny.ai/job/assistant-controller-callrail-atlanta-bknr1rqfpwyv) — Atlanta, GA
- [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-callrail-atlanta-mmgbewrxwwa2) — Atlanta, GA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-callrail-atlanta-dkkxw5xavz2w) — Atlanta, GA
- [Product Manager, Core Integrations & API](https://feeny.ai/job/product-manager-core-integrations-api-callrail-atlanta-xxabrqhwxbx4) — Atlanta, GA
- [Vertical Marketing Manager, Healthcare](https://feeny.ai/job/vertical-marketing-manager-healthcare-callrail-atlanta-ycy9kqwnxhd7) — Atlanta, GA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-callrail-atlanta-zfwytk7jrrtz) — Atlanta, GA
- [Sales Manager, Partner Account Management](https://feeny.ai/job/sales-manager-partner-account-management-callrail-atlanta-1q7mn1rsjvjv) — Atlanta, GA
- [Join our Talent Community](https://feeny.ai/job/join-our-talent-community-callrail-atlanta-cs4xrvbyb2je) — Atlanta, GA