---
title: 'Vice President, Channel Sales – North America at Geotab'
canonical: 'https://feeny.ai/job/vice-president-channel-sales-north-america-geotab-canada-2hjvjdm19ym6'
type: 'job'
last_seen: '2026-10-16'
---

# Vice President, Channel Sales – North America at Geotab

- **Company:** Geotab
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/geotab/jobs/5435605008

## Job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our [blog](https://careers.geotab.com/blog/) and follow us @InsideGeotab on [Instagram](https://www.instagram.com/insidegeotab/).

Who you are:

Geotab is seeking a Vice President, Channel Sales – North America with deep, proven experience driving channel sales growth across the region. This leader will own the North American channel revenue number, manage senior-level commercial relationships with large strategic partners, and turn partner strategy into clear sales targets, disciplined execution, and measurable results. They will build, lead, and motivate a high-performing team—setting clear expectations and holding the team accountable for outcomes—while using AI and automation to improve sales productivity, partner effectiveness, and scale. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

You’ll lead Geotab’s North America Channel Sales organization, translating business priorities into partner growth plans and strong team execution. You’ll align partners and cross-functional teams around measurable commercial outcomes and improve how the channel operates through practical AI and automation.

How you'll make an impact:

- Set and execute North America channel strategy and partner growth plans, delivering revenue, market-share, and profitability targets.

- Execute North America channel growth within Geotab’s Partner Program framework. Tailor joint plans, enablement, and performance expectations to each partner type while applying the program framework consistently.

- Align partner coverage and co-selling with direct sales and run regular business reviews that track shared pipeline, forecast, partner-sourced and partner-influenced revenue, profitability, and agreed actions.

- Build senior commercial relationships with value added resellers, carriers, fleet management partners, and systems integrators; negotiate agreements and pricing that support mutual growth.

- Expand and strengthen the partner ecosystem by identifying high-potential partners and market opportunities.

- Equip partners to sell Geotab solutions through effective enablement, training, and cross-functional support.

- Use customer, market, and competitive insights to sharpen channel plans and position Geotab’s solutions.

- Apply AI and automation to streamline sales processes and improve forecasting, partner effectiveness, and team productivity.

- Lead, motivate, coach, and develop a high-performing team; set clear expectations and hold the team accountable for sales outcomes.

- Own team structure, hiring, performance management, resource planning, and budget accountability.

- Improve operating efficiency and partner across Geotab to deliver channel priorities and broader company initiatives.

What you'll bring to this role:

- 15+ years of leading channel sales in North America, with a strong record of delivering revenue growth through partners.

- Experience managing complex commercial relationships with large strategic partners, including executive-level engagement and commercial negotiations.

- Demonstrated experience working within a structured partner-program framework and managing commercial relationships across value added resellers, fleet management companies, carriers, and referral partners in North America.

- A track record of setting sales targets, measuring performance, addressing gaps, and holding teams accountable for results.

- Proven ability to lead, motivate, coach, and develop high-performing sales teams.

- Demonstrated ability to identify, implement, and scale AI-enabled automation in a commercial organization, with measurable impact on productivity, cycle time, forecast quality, or partner conversion.

- Strong strategic and analytical skills, with the ability to use market, customer, and performance data to guide decisions.

- Excellent communication, influencing, and relationship-management skills across senior and cross-functional stakeholders.

- Proficiency with CRM and business tools and systems.

- Experience in a related industry is an asset.

- A post-secondary degree in business, sales, marketing, or a related field—or equivalent relevant experience. An MBA is valued but not required.

- Willingness to travel up to 60%, including internationally; a valid passport is required.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our [Privacy Policy](https://www.geotab.com/privacy-policy/). Click [here](https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0) to read our Privacy Notice.

## About Geotab

## Company Overview
- **One-liner**: Geotab is a global leader in connected vehicle and asset management, providing AI-powered telematics and data analytics to optimize fleet safety, efficiency, and sustainability.
- **Entity Type**: Private (Bootstrapped) – no external funding rounds disclosed; family-founded and self-funded.
- **Headquarters**: Oakville, Ontario, Canada (global HQ) and Atlanta, Georgia, USA (dual headquarters).
- **Founded**: 2000
- **Founders**: Neil Cawse

## Core Business
- **Primary industry**: Fleet telematics, connected operations, IoT, and AI-driven data analytics.
- **Target customers**: B2B – small and mid-size fleets, Fortune 500 enterprises, and public-sector organizations (including U.S. federal government).
- **Mission**: “A safer, more efficient and more sustainable world in motion.”

## Products & Services
- **Geotab Platform (MyGeotab)**: Open SaaS platform for fleet management, integrating vehicle tracking, safety, compliance, and sustainability analytics.
- **Geotab GO**: Vehicle tracking device with FIPS 140-3 validated cryptographic module; hardware and firmware IP fully owned.
- **Geotab Ace**: Generative AI analytics assistant that provides instant answers about fleet and asset performance via natural language prompts.
- **GO Focus Plus AI Dash Cam**: AI-powered dash cam with real-time in-cab voice alerts for distractions, tailgating, and rolling stops; uses Smart Sequence™ to prioritize urgent events.
- **Geotab SDK & APIs**: Open tools for developers to build custom integrations and third-party solutions.
- **Geotab Marketplace**: Ecosystem of partner solutions including in-vehicle cameras, temperature tracking, tire pressure monitoring, dispatching, and compliance apps.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Over 100,000 customers, ~6 million connected vehicles/assets, processing 100 billion data points daily; 2,700+ employees; 700+ partners.
- **Notable Investors/Partners**: No external investors disclosed. Key partners include a broad ecosystem of technology and service providers. Certifications: ISO/IEC 27001:2022, SOC2, FIPS 140-3, FedRAMP authorized.
- **Growth Signals**: Ranked #1 commercial telematics vendor by ABI Research (2025); 25+ years of continuous innovation; expanding AI capabilities (Geotab Ace); science-based emissions reduction targets; multiple industry awards (AI Excellence Award, Canada’s Best Managed Companies, Best Workplaces for Innovators, etc.).

## Competitive Advantages
- **Open platform**: SDK/API-first approach allows deep customization and integration, unlike closed proprietary systems.
- **Full IP ownership**: All hardware, firmware, and software IP is owned in-house, enabling rapid feature development.
- **Security & compliance**: First telematics company to achieve FIPS 140-3 validation; FedRAMP authorized for U.S. federal government use.
- **Scale & data moat**: Processes 100 billion data points daily from millions of vehicles, powering advanced AI models and analytics.
- **Partner ecosystem**: Geotab Marketplace and 700+ partners create a network effect that locks in customers and developers.

## Strategic Focus
- **AI & data intelligence**: Expanding generative AI (Geotab Ace) and AI dash cams to deliver real-time insights and safety interventions.
- **Sustainability**: Committed to low-carbon transportation with science-based emissions reduction targets; EV incentive programs for employees.
- **Open platform growth**: Continuing to invest in SDK, APIs, and Marketplace to attract developers and partners.
- **Global expansion**: Dual HQ in Canada and U.S., with offices and remote employees across nearly 20 countries.

## Why Work Here
- **Culture & values**: “Collaborate and strive for transparency,” “Innovate and develop for the future,” “Do the right thing,” “Keep it simple,” “Embrace change,” “Work hard, your way.”
- **Work model**: Hybrid (flexible in-office and remote); employees receive a laptop, cell phone, and budget for home office setup; cloud-based collaboration tools.
- **Awards**: Great Place to Work® (2022, 2025), Best Workplaces for Women (2022), Canada’s Best Managed Companies (2025), Canada’s Greenest Employers (2023), Best Workplaces for Innovators (2025), and more.
- **Perks**: Competitive medical/dental benefits, flexible work schedule, baby bonus (financial bonus for new child or adoption), EV purchase/lease incentive, tuition and professional membership reimbursement, subsidized fitness memberships, retirement savings (401k/RRSP).
- **Diversity & inclusion**: Global team spanning 20+ countries and 60+ languages; active CSR program (Geotab Cares) for volunteering and community outreach.
- **Learning**: Continuous learning focus with internal training, courses, and reimbursement; intern-to-full-time conversion rate ~20%.

## Sources
1. [geotab.com](https://www.geotab.com/about/) – About Us, company history, mission, products, certifications.
2. [careers.geotab.com](https://careers.geotab.com/) – Careers home, work model, perks, culture.
3. [careers.geotab.com](https://careers.geotab.com/who-we-are/) – Company overview, team diversity, global presence.
4. [careers.geotab.com](https://careers.geotab.com/culture/) – Values, benefits, Geotab Cares, awards.
5. [geotab.com](https://www.geotab.com/) – Homepage, product highlights, ABI Research #1 ranking, Geotab Ace.

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