--- title: 'Vice President - Commercials at Aldar Properties PJSC' canonical: 'https://feeny.ai/job/vice-president-commercials-aldar-properties-pjsc-abu-dhabi-w489v0zzgyeb' type: 'job' last_seen: '2026-09-13' --- # Vice President - Commercials at Aldar Properties PJSC - **Company:** Aldar Properties PJSC - **Location:** Abu Dhabi, United Arab Emirates - **Work type:** onsite - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/aldar/3927e644-004b-4aa9-a7ea-491ec9991fc3 ## Job description ## JOB PURPOSE The VP – Commercials is responsible for leading the commercial strategy, financial performance, and monetization of the Darna loyalty programme, ensuring sustainable revenue growth, profitability, and strong economic foundations across all loyalty products, partnerships, and initiatives. This role oversees commercial planning, pricing and funding models, business case governance, and strategic partnership monetization across the Aldar ecosystem. The VP – Commercials ensures disciplined investment decisions, scalable commercial frameworks, and measurable value creation for Aldar, partners, and members. ## ROLES AND RESPONSIBILITIES Strategic Responsibilities - Define and lead the commercial strategy for Darna's loyalty products and propositions, ensuring clear value creation for Aldar, partners, and members. - Establish scalable pricing, funding, and monetization models that balance member attractiveness with financial sustainability. - Translate programme growth ambitions into clear commercial targets, revenue streams, and contribution margin frameworks. - Partner closely with the SVP – Loyalty to align commercial priorities with long-term programme strategy and ecosystem expansion. - Govern investment prioritization across loyalty initiatives, ensuring disciplined capital allocation and return optimization. - Establish stage-gate governance frameworks for commercial approvals from concept through launch and scale-up. - Identify and unlock cross-loyalty, cross-business, and ecosystem monetization opportunities that drive incremental revenue growth. Functional Responsibilities - Lead the development, validation, and evaluation of business cases for new propositions, partnerships, and programme expansions. - Define financial assumptions, ROI models, breakeven structures, and funding frameworks for all commercial initiatives. - Own the commercial performance of the Darna programme, tracking revenue, costs, margins, and profitability across all products and partnerships. - Collaborate with group finance to define annual and multi-year financial planning cycles, including scenario modeling, forecasting, and financial performance reviews. - Establish commercial frameworks for loyalty partnerships, including revenue sharing, funding structures, and value exchange mechanisms. - Ensure commercial consistency and scalability across partnership agreements and activation models. - Secure and manage high-value partnerships across industries such as banking, airlines, telcos, utilities, and e-commerce. - Operate, scale partnerships and identify new growth opportunities. - Lead strategic projects. - Maximize partner and tenant ROI by ensuring loyalty initiatives drive measurable improvements in sales penetration, frequency, and customer value. - Identify and manage commercial and financial risks related to loyalty funding structures and partnership agreements. - Establish governance controls to monitor revenue leakage, cost overruns, and underperforming propositions. - Ensure compliance with Aldar governance, audit, and financial management standards across commercial activities. - Support audits and commercial reviews related to financial performance and commercial controls. Insights, Decision Support & Executive Engagement - Translate financial and commercial insights into clear strategic recommendations for executive leadership decision-making. - Provide regular commercial performance updates and insights to the SVP – Loyalty and senior stakeholders. - Represent the commercial perspective of Darna in governance forums, leadership reviews, and cross-functional decision-making processes. People Development - Coach and mentor team members to strengthen commercial acumen, financial modeling, negotiation, and partnership management capabilities. - Foster a culture of commercial discipline, accountability, innovation, and continuous improvement. - Promote collaboration across marketing, finance, product, and technology teams to embed commercial thinking across the Darna ecosystem. ## RELATED YEARS OF EXPERIENCE : Minimum 5+ years of experience in commercial strategy, partnerships, financial planning, revenue management, or monetization roles, preferably within loyalty programmes, banking, payments, retail ecosystems, hospitality, or large-scale consumer businesses. ## YOE IN MANAGERIAL POSITION: Minimum 3+ years of managerial experience leading commercial, financial, or partnership teams, with accountability for revenue performance and strategic outcomes. ## FIELD OF EXPERIENCE: Commercial Strategy and Monetization, Financial Planning and Revenue Forecasting, Business Case Development and Investment Governance, Partnership and Ecosystem Commercial Management, Pricing and Funding Model Design, Revenue Growth and Profitability Management, Loyalty Programmes or Customer Ecosystems, Retail, Hospitality, Banking, or Multi-Partner Platforms ## TECHNICAL AND INTERPERSONAL SKILLS - Strong commercial and financial acumen, including financial modellng, ROI analysis, and business case development - Proven ability to structure and negotiate complex partnerships and revenue-sharing agreements - Solid understanding of monetization, pricing, and funding models - Strong analytical mindset with ability to translate insights into strategic decisions - Excellent stakeholder management and executive communication skills - Strong governance and risk awareness, with ability to implement commercial controls - Ability to lead in complex, multi-stakeholder environments - Strategic thinker with strong execution focus and results orientation - Ability to lead strategic projects from inception through to execution ## QUALIFICATION: - Bachelor’s degree in Business Administration, Finance, Economics, or related field - Preferred: MBA or relevant postgraduate qualification in Finance, Strategy, or Commercial Management ## About Aldar Properties PJSC ## Company Overview - **One-liner**: Aldar Properties PJSC is the leading real estate developer, manager, and investor in the UAE, master‑planning communities and managing a diversified portfolio across residential, commercial, retail, hospitality, and education. - **Entity Type**: Public (ticker: ALDAR on the Abu Dhabi Securities Exchange) - **Headquarters**: Abu Dhabi, United Arab Emirates - **Founded**: 2005 (IPO year; exact founding date not publicly available) - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Real estate development, investment, property management, education, hospitality, and retail. - **Target customers**: B2B (corporate tenants, government entities, institutional investors), B2C (residential buyers and tenants), and B2G (government housing projects). - **Mission or purpose statement**: Not explicitly stated in the provided sources, but the company emphasizes creating integrated, sustainable communities and delivering long‑term value to stakeholders while supporting the UAE’s Net Zero Strategic Initiative. ## Products & Services - **Aldar Development** – Master developer of large‑scale residential communities (e.g., Yas Island, Saadiyat Island, Al Raha, Reem Island) and commercial projects. Also manages a ~65 million sqm land bank and delivers government housing and infrastructure projects (AED 45 billion backlog). - **Aldar Investment** – Platform that owns and manages recurring‑income assets: - **Investment Properties** – Grade‑A offices (HQ, ADGM Square), retail malls (Yas Mall, Al Jimi Mall), logistics, and residential for lease. - **Hospitality & Leisure** – Hotels and resorts (e.g., Nurai Island, DoubleTree by Hilton, Rixos Bab Al Bahr) and golf clubs. - **Aldar Education** – Leading private education provider in Abu Dhabi, operating schools and academies (e.g., Cranleigh Bahrain). - **Aldar Estates** – The region’s largest integrated property and facilities management platform (merged with Eltizam Asset Management). - **Aldar Ventures** – Incubates new business opportunities and innovation in areas like sustainability and digital. - **Aldar Egypt** – Development platform focused on mixed‑use communities in Egypt (via SODIC). - **International** – London Square (UK) and other overseas ventures. ## Market Standing - **Valuation/Market Cap**: Not disclosed in the provided sources. - **Key Metric**: Annual revenue of AED 33.8 billion (latest fiscal year). - **Notable Investors/Partners**: Government of Abu Dhabi (major shareholder), First Abu Dhabi Bank (FAB – via acquisition of FAB Properties), Dubai Holding (strategic partnership for Dubai market), Abu Dhabi Housing Authority. - **Growth Signals**: - Headcount grew 21.1% year‑over‑year to 1,680 employees (LinkedIn data). - Group development sales reached AED 27.9 billion, with AED 16 billion from overseas and expat buyers. - Expanded into Dubai (launched Haven), Ras Al Khaimah (Nikki Beach Residences), Bahrain (Cranleigh Bahrain), and the UK (London Square). - Launched The Sustainable City on Yas Island and a Net Zero decarbonisation plan. - Increased investments in Aldar Education (AED 350 million) and mall redevelopment (AED 500 million). - Achieved a 21% improvement in Net Promoter Score (NPS) compared to 2022. ## Competitive Advantages - **Scale and diversification**: One of the largest real estate players in the region with a balanced portfolio of development, investment, education, hospitality, and property management. - **Government backing**: Strong ties to the Abu Dhabi government provide access to prime land, capital, and major infrastructure mandates. - **Integrated operating model**: The merger of development and asset management under one roof allows end‑to‑end value creation from master‑planning to property management. - **Geographic expansion**: Successfully entered Dubai, Ras Al Khaimah, Egypt, and the UK, reducing reliance on a single market. - **Sustainability leadership**: Early adoption of net‑zero commitments and a real estate climate pledge differentiate the brand. ## Strategic Focus - **Geographic diversification**: Further penetration of the Dubai market, continued growth in Egypt and the UK. - **Sustainability**: Implementing the Net Zero comprehensive plan, investing in retrofits, and launching new sustainable communities. - **Digital transformation**: Using AI for risk management, customer journey, and data analytics; piloting sustainability‑focused start‑ups. - **Customer experience**: Enhancing CRM, digital SPAs, and loyalty programmes to improve NPS. - **Talent and Emiratisation**: Onboarding 661 Emiratis through the NAFIS programme and maintaining a “Great Place to Work” certification. ## Why Work Here - **Culture**: Aldar is recognised as a “Great Place to Work” and actively invests in employee development and well‑being. - **Growth trajectory**: Rapid expansion across multiple geographies and sectors offers opportunities for internal mobility and career advancement. - **Diverse workforce**: Staff from 43 countries, with a strong push for local talent (NAFIS programme). - **Work location**: On‑site roles in Abu Dhabi (with some positions in Dubai and Ras Al Khaimah); the company’s presence in Egypt and the UK may offer international assignments. - **Notable perks**: Not explicitly listed, but the company’s scale and government affiliation suggest competitive compensation and benefits common in UAE real estate. - **Engineering/tech culture**: Investment in AI, data projects, and digital ventures indicates a growing tech focus within the organisation. ## Sources 1. [Aldar Careers Page](https://jobs.lever.co/aldar) 2. [Aldar Investor Relations](https://ir.aldar.com/) 3. [Aldar LinkedIn Profile](https://linkedin.com/company/aldar_properties) 4. [Aldar Corporate Website](https://www.aldar.com/en/explore-aldar/about-aldar/story) ## Other roles at Aldar Properties PJSC - [Sales Manager](https://feeny.ai/job/sales-manager-aldar-properties-pjsc-dubai-mcbk8beag4vf) — Dubai, United Arab Emirates - [Vice President - International Sales](https://feeny.ai/job/vice-president-international-sales-aldar-properties-pjsc-dubai-fyjf0qbmj9fn) — Dubai, United Arab Emirates - [Executive Assistant - Investment Management (Emirati Talent only)](https://feeny.ai/job/executive-assistant-investment-management-emirati-talent-only-aldar-properties-gtf7441y4m1z) — Abu Dhabi, United Arab Emirates - [Associate – Asset Management (Residential/Commercial)](https://feeny.ai/job/associate-asset-management-residential-commercial-aldar-properties-pjsc-abu-6csgw1ecakh5) — Abu Dhabi, United Arab Emirates - [Assistant Vice President – Financial Planning & Analysis](https://feeny.ai/job/assistant-vice-president-financial-planning-analysis-aldar-properties-pjsc-abu-hzw26s8wctk4) — Abu Dhabi, United Arab Emirates - [Assistant Vice President - Wealth Management](https://feeny.ai/job/assistant-vice-president-wealth-management-aldar-properties-pjsc-dubai-wpnftfe6naq4) — Dubai, United Arab Emirates - [Senior Accountant - Financial Reporting](https://feeny.ai/job/senior-accountant-financial-reporting-aldar-properties-pjsc-abu-dhabi-ykszwvmhcnk9) — Abu Dhabi, United Arab Emirates - [Associate Director – Commercial Assurance](https://feeny.ai/job/associate-director-commercial-assurance-aldar-properties-pjsc-abu-dhabi-0td1t2009y80) — Abu Dhabi, United Arab Emirates - [Associate Director - D Sell Portfolio Management](https://feeny.ai/job/associate-director-d-sell-portfolio-management-aldar-properties-pjsc-abu-dhabi-xwsb5p2yayj4) — Abu Dhabi, United Arab Emirates - [Executive Director - Design Management](https://feeny.ai/job/executive-director-design-management-aldar-properties-pjsc-abu-dhabi-cb72y8e1rbcj) — Abu Dhabi, United Arab Emirates