---
title: 'Vice President, Creative Strategy (Social Media) at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-creative-strategy-social-media-orchestra-new-york-4h62h3y01x62'
type: 'job'
last_seen: '2026-10-30'
---

# Vice President, Creative Strategy (Social Media) at Orchestra

- **Company:** Orchestra
- **Location:** New York, NY
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8925033002

## Job description

## ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms[BerlinRosen](https://www.berlinrosen.com/),[Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/),[Derris](http://derris.com/),[Glen Echo Group](https://www.glenechogroup.com/),[Inkhouse](http://inkhouse.com/),[M18](http://m18pr.com/),[Message Lab](https://messagelab.com/),[Onward](https://thisisonward.com/) and[Small Girls PR](https://www.smallgirlspr.com/). It also launched[Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and[Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at [www.orchestraco.com](https://www.orchestraco.com/).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THE ROLE

Orchestra is seeking a Vice President, Creative Strategy (Social Media) to lead the development of social-first strategies and campaigns that help consumer brands earn attention, participate meaningfully in culture, and connect with audiences. This individual will turn social behavior, audience insights, cultural shifts, platform dynamics, and business objectives into clear strategic direction and ideas built to resonate in social environments.

This individual will serve as both senior strategic leader and hands-on practitioner — establishing how social-first strategy shows up in our work while personally leading research, uncovering insights, developing strategic narratives, writing briefs, and building and presenting strategies. This role is designed for someone who understands that social is more than a distribution channel; it is where audiences participate in culture, form communities, influence one another, and increasingly shape how brands earn relevance.

While social will be the starting point, the work will extend beyond it. This individual will collaborate cross-functionally across Orchestra's agencies and teams to turn social and cultural insights into ideas that can travel across earned media, influencer partnerships, experiential, and other brand touchpoints.

Role location: This role will ideally be based in our NYC our office.

## ACCOUNTABILITIES & QUALIFICATIONS

As the Vice President, Creative Strategy, you will:

- Lead the development of social-first brand, content, channel, and campaign strategies rooted in audience behavior, cultural insight, platform dynamics, performance data, and client business objectives
- Personally lead the strategic process from research through recommendation.
- Translate how people behave, communicate, discover, share, and participate across social platforms into actionable insights and opportunities for brands
- Define the strategic architecture behind social-first campaigns, including audience, brand role, cultural opportunity, channel roles, content territories, and creator and community opportunities
- Serve as a senior strategic counselor to clients, bringing proactive points of view on social and culture, challenging assumptions, and identifying opportunities for brands to show up in more relevant and distinctive ways
- Turn social and cultural insights into campaign territories and ideas, partnering across communications, influencer, experiential, account, and production teams to bring them to life across channels
- Lead and participate in brainstorms, bringing audience, cultural, community, creator, and platform intelligence that opens up unexpected opportunities for brands
- Pressure-test campaign concepts against both the strategy and the realities of social behavior, ensuring ideas feel native to the platforms and communities where they will live rather than adapted for social after the fact
- Maintain a consistent pulse on emerging platforms, communities, creators, behaviors, and internet culture, translating shifts into meaningful implications and opportunities for clients
- Establish KPIs and measurement frameworks for social-first campaigns, using performance and audience response to identify strategic learnings and evolve recommendations over time
- Play a senior role in new business, helping diagnose client challenges and developing the insights, strategic narratives, and campaign territories that support winning pitches
- Establish the frameworks, tools, and standards for social-first strategy as a growing capability across Orchestra, while helping teams strengthen how social behavior, audience insight, and culture inform their work

What you bring:

- A strategist's ability to see the bigger picture and a practitioner's willingness to personally dig into the research, find the insight, build the strategy, and develop the idea
- Deep understanding of audiences, social behavior, and culture, with sharp instincts for distinguishing an observation or trend from a true insight
- A track record of developing strategies that have shaped breakthrough, culturally relevant campaigns for major consumer brands
- Strong fluency across social platforms, creators, communities, earned media, and culture, with an understanding of how social-first ideas can travel beyond social
- A compelling storytelling ability, turning complex research, data, cultural observations, and business challenges into clear and persuasive strategic narratives
- Executive-level client presence and the confidence to challenge assumptions, navigate ambiguity, and counsel senior stakeholders
- A collaborative, entrepreneurial approach and excitement for building a new capability while remaining hands-on in the work

Essential skills:

- 10+ years of experience in social strategy, brand strategy, cultural strategy, or a related discipline, with significant experience in a social, communications, marketing, or integrated agency environment
- Demonstrated experience independently leading social-first strategy for major consumer brands, from research and insight development through strategic recommendation, ideation, and client presentation
- Deep experience with social listening, audience research, cultural analysis, competitive intelligence, trend forecasting, and qualitative and quantitative research methodologies
- Proven ability to develop strategic frameworks, narratives, and briefs that connect audience and cultural insights to business objectives and campaign opportunities
- Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, and emerging channels, as well as the behaviors and communities shaping how those platforms are used
- Experience developing social-first strategies and ideas that extend across creators, earned media, content, partnerships, experiential, and other brand touchpoints
- Strong experience contributing to new business, including research and insight generation, strategic development, ideation, pitch development, and presentation
- Proven ability to build trusted relationships with senior clients and communicate complex strategic thinking clearly, confidently, and persuasively
- Strong facilitation skills, with experience leading strategic working sessions, brainstorms, and cross-functional teams through ambiguous challenges
- Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to research, write, build, and deliver
- Extremely strong presentation, written communication, interpersonal, and organizational skills

## WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $163,000 + bonus potential

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

## Other roles at Orchestra

- [Associate Account Executive, Consumer Lifestyle](https://feeny.ai/job/associate-account-executive-consumer-lifestyle-orchestra-los-angeles-5nmjmxm3ja02) — Los Angeles, CA
- [Senior Account Executive, Consumer Tech (Public Relations)](https://feeny.ai/job/senior-account-executive-consumer-tech-public-relations-orchestra-new-york-mk4csb783mbf) — New York, NY
- [Account Executive, Beauty & Lifestyle](https://feeny.ai/job/account-executive-beauty-lifestyle-orchestra-new-york-m8pap1me326p) — New York, NY
- [Director, Influencer Marketing (Consumer)](https://feeny.ai/job/director-influencer-marketing-consumer-orchestra-new-york-6ry0y6xqtyct) — New York, NY
- [Vice President, Influencer Marketing (Consumer)](https://feeny.ai/job/vice-president-influencer-marketing-consumer-orchestra-new-york-f9rkwe7ch90v) — New York, NY
- [Vice President, Influencer Marketing (Advocacy)](https://feeny.ai/job/vice-president-influencer-marketing-advocacy-orchestra-new-york-j5fadw0qqnds) — New York, NY / Washington, DC
- [Director, Consumer Health & Wellness (Public Relations)](https://feeny.ai/job/director-consumer-health-wellness-public-relations-orchestra-new-york-cmxt4z8dm55s) — New York, NY
- [Vice President, Public Relations (Healthcare Technology)](https://feeny.ai/job/vice-president-public-relations-healthcare-technology-orchestra-new-york-ny-or-vpa2qynas808) — New York NY OR Waltham, MA
- [Executive Vice President, Crisis & Reputation Management](https://feeny.ai/job/executive-vice-president-crisis-reputation-management-orchestra-new-york-8wm2x4mf4yrg) — New York, NY / Washington, DC
- [Senior Director, Client Finance](https://feeny.ai/job/senior-director-client-finance-orchestra-new-york-eb40m8ytywkm) — New York, NY