---
title: 'Vice President, Enterprise Marketing at Hello Heart'
canonical: 'https://feeny.ai/job/vice-president-enterprise-marketing-hello-heart-united-states-js5tvs3hncr6'
type: 'job'
last_seen: '2026-10-18'
---

# Vice President, Enterprise Marketing at Hello Heart

- **Company:** Hello Heart
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/helloheart/jobs/8827510002

## Job description

About Hello Heart:

Hello Heart is on a mission to make heart attacks a thing of the past.

We’re an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events before they happen—identifying risk up to 10 days in advance versus 10 years in traditional clinical models.

This is already working at scale. Hello Heart has been shown to reduce inpatient hospital days by 47% and deliver ~$1,800 in annual savings per member. Hello Heart is the cardiac prevention partner to over 80% of large U.S. health plans and serves hundreds of public and private employers.

We’re defining how the #1 cause of death—heart disease—is managed in the AI era. Join us.

Vice President, Enterprise Marketing

About the Role:

Hello Heart is growing rapidly and is looking for a Vice President, Enterprise Marketing to lead our enterprise marketing strategy and drive measurable commercial growth.

This leader will work cross-functionally across Marketing, Sales, BDRs, Customer Success, Partnerships, and Product to build compelling market positioning, generate qualified B2B pipeline, and ensure strong, consistent messaging across every client touchpoint.

This is a highly strategic and hands-on leadership role. You will own enterprise marketing strategy, demand generation, sales enablement, segment messaging, partner marketing, and go-to-market execution for new products and solutions. You will build scalable programs while continuously testing, measuring, and optimizing what drives growth.

Responsibilities:

- Develop and execute a comprehensive enterprise marketing strategy aligned with Hello Heart’s growth and commercial objectives, leading a high-performing team tied to pipeline, market awareness, and ROI.
- Build and drive integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs to generate qualified pipeline, partnering closely with Sales and Regional VPs.
- Translate market, buyer, and competitive insights across target segments (employers, consultants, health plans, strategic partners) into clear positioning, differentiated messaging, and go-to-market strategies.
- Own and evolve Hello Heart’s overarching enterprise messaging and campaign calendar, maintaining consistency across all marketing, digital, and client-facing touchpoints.
- Develop scalable sales enablement programs and assets—including presentations, proposal templates, case studies, product fact sheets, competitive docs, and videos—to equip commercial teams to win.
- Collaborate with channel and strategic partnership teams to build joint positioning, co-marketing initiatives, and go-to-market programs that expand reach and pipeline.
- Lead strategy and execution for conferences, industry events, executive engagement, and product/solution launches to maximize brand awareness, lead generation, and measurable outcomes.
- Establish, monitor, and regularly report on KPIs (pipeline influenced, MQLs, CAC, ROI, conversion rates), using data and experimental testing to continuously optimize campaign performance.

Qualifications:

- AI-native marketing leader who embeds AI into strategy, workflows, and decision-making to increase speed, personalization, efficiency, and measurable commercial impact.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 10+ years of progressively responsible B2B marketing experience, ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment.
- Significant experience developing and executing enterprise demand generation strategies that directly contributed to qualified pipeline and revenue growth.
- Strong understanding of B2B enterprise sales cycles and experience partnering closely with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy.
- Demonstrated expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.
- Proven ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products.
- Strong track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach.
- Exceptional leadership skills with experience building, developing, and motivating high-performing teams.
- Strong executive presence and the ability to influence, communicate, and build alignment across all levels of an organization.
- Strategic and analytical mindset with the ability to translate market, customer, and performance data into actionable commercial strategies.
- Entrepreneurial, highly accountable, and comfortable operating with speed and ambiguity in a fast-paced, high-growth environment.
- Hands-on leader who can operate strategically while rolling up their sleeves when needed.
- Collaborative, low-ego team player who thrives in a highly cross-functional environment.

The US base salary range for this full-time position is $250,000 to $270,000. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the annual salary only and does not include bonus, equity, or benefits. Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our [Instagram page](https://www.instagram.com/helloheartapp/).

## About Hello Heart

## Company Overview
- **One-liner**: Hello Heart is a digital therapeutics company focused exclusively on preventing and managing heart disease through AI-powered coaching, connected devices, and behavioral science.
- **Entity Type**: Private (Series D)
- **Headquarters**: Menlo Park, California (Silicon Valley) with additional offices in Tel Aviv, Israel; New York City; and Austin, Texas [helloheart.com](https://www.helloheart.com/about/company)
- **Founded**: 2013
- **Founders**: Maayan Cohen (CEO) and Michal Gutman [helloheart.com](https://www.helloheart.com/about/company)

## Core Business
- **Primary industry**: Digital Therapeutics / Healthcare IT
- **Target customers**: B2B (employers, health plans, health systems) — the solution is distributed through benefits programs; end users are individuals managing hypertension and cardiovascular risk.
- **Mission or purpose statement**: "Taking on the number one cause of death" — empowering people to manage their heart health and change the future of heart health for good. [helloheart.com](https://www.helloheart.com/about/company)

## Products & Services
- **Hello Heart Program (Digital Therapeutic)**: An app-based program combining a free blood pressure monitor with AI-powered guidance, personalized coaching, medication tracking, and behavioral science to help users lower and manage their blood pressure. The program is clinically validated and has demonstrated a 47% reduction in inpatient hospital days and $1,709 in savings per member per year. [helloheart.com](https://www.helloheart.com/)
- **Nia (AI Health Assistant)**: An AI-powered assistant designed to help members understand heart health questions between visits, operating within clinician-informed safety guardrails for accuracy and safety. [helloheart.com](https://www.helloheart.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: **$138M total funding raised through Series D** [helloheart.com](https://www.helloheart.com/about/careers)
- **Notable Investors/Partners**: Member of the American Heart Association Innovators’ Network, American College of Cardiology Industry Advisory Forum, and CVS Health Point Solutions Management program. [helloheart.com](https://www.helloheart.com/about/company)
- **Growth Signals**: More than **225 global employees** and over **452K subscribers** served. The company is expanding its AI capabilities with the launch of "Nia" and has a growing commercial presence across the U.S. [helloheart.com](https://www.helloheart.com/about/careers)

## Competitive Advantages
- **Exclusive focus on heart disease**: Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, giving it deep domain expertise and a highly tailored product.
- **Proven clinical and financial ROI**: Published outcomes show 47% fewer inpatient hospital days and significant per-member cost savings, making the value proposition clear to employers and health plans.
- **AI-first approach with safety guardrails**: Their AI assistant "Nia" is purpose-built for heart health and operates within clinician-defined boundaries, balancing innovation with patient safety.
- **Connected device integration**: Providing a free blood pressure monitor removes barriers to entry and ensures accurate data collection.

## Strategic Focus
- **AI for behavior change and risk detection**: Hello Heart is investing heavily in AI to deliver more personalized, real-time support and to proactively identify risk signals.
- **Scaling commercial partnerships**: Through partnerships with major health plans (e.g., CVS Health), employers, and health systems, the company aims to expand its reach to millions more at-risk individuals.
- **Data privacy leadership**: The company emphasizes that it will "never sell our members' health information," positioning privacy as a core brand value in a sensitive market. [helloheart.com](https://www.helloheart.com/)

## Why Work Here
- **Mission-driven impact**: Employees work on a product that directly addresses the leading cause of death globally, offering a strong sense of purpose. The company culture is described as "transparent and collaborative" with a strong team "driven to change how patients manage their health." [helloheart.com](https://www.helloheart.com/about/company)
- **Growth and ownership**: Each team member receives an equity package ("stock options makes each of our employees real partners"), and the company emphasizes challenge and career growth. [helloheart.com](https://www.helloheart.com/about/careers)
- **Benefits**: Full medical, dental, and vision coverage for U.S. employees and dependents; unlimited PTO; and an annual company-wide offsite for all team members. [helloheart.com](https://www.helloheart.com/about/careers)
- **Work model**: The company has offices in multiple cities (Menlo Park, Tel Aviv, New York, Austin), but specific remote/hybrid policy details are not publicly stated on their careers page. [helloheart.com](https://www.helloheart.com/about/company)
- **Engineering culture**: With a Chief Technology and Product Officer leading product development, the company uses AI and connected devices, offering a compelling environment for engineers and data scientists in healthcare tech.

## Sources
1. [Hello Heart - About/Company](https://www.helloheart.com/about/company)
2. [Hello Heart - Careers Page](https://www.helloheart.com/about/careers)
3. [Hello Heart - Official Site](https://www.helloheart.com/)
4. [Hello Heart - Job Listings (Greenhouse)](https://job-boards.greenhouse.io/helloheart)

## Other roles at Hello Heart

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- [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-hello-heart-tel-aviv-t1gtppkwrwhe) — Tel Aviv, Israel
- [Director, Client Strategy and Growth](https://feeny.ai/job/director-client-strategy-and-growth-hello-heart-united-states-1s7vx2e27y19) — United States
- [Senior Data Analyst, Product](https://feeny.ai/job/senior-data-analyst-product-hello-heart-tel-aviv-c3sn4ywbf66z) — Tel Aviv, Israel
- [Senior Manager, Revenue Operations](https://feeny.ai/job/senior-manager-revenue-operations-hello-heart-united-states-cjzgkv9zth1d) — United States
- [Senior Manager, Client Success](https://feeny.ai/job/senior-manager-client-success-hello-heart-united-states-nx2rq25ga73w) — United States
- [Senior Mobile Engineer (React Native)](https://feeny.ai/job/senior-mobile-engineer-react-native-hello-heart-tel-aviv-aeqdfyt0vhjr) — Tel Aviv, Israel
- [QA Engineer](https://feeny.ai/job/qa-engineer-hello-heart-tel-aviv-qhp1mmdmxa3e) — Tel Aviv, Israel
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