---
title: 'Vice President, Head of Agencies at Tunnl'
canonical: 'https://feeny.ai/job/vice-president-head-of-agencies-tunnl-zn37r5z2rs0c'
type: 'job'
last_seen: '2026-09-14'
---

# Vice President, Head of Agencies at Tunnl

- **Company:** Tunnl
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/tunnl/312744df-ec12-42de-9238-a6a2293bf959

## Job description

## About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time. Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

## Role Overview

Tunnl is seeking a VP, Head of Agencies to lead our Agency go-to-market strategy, based onsite in Arlington, VA. This role owns the full agency channel for Tunnl - driving net new agency sales and expanding revenue within our existing agency relationships. Reporting to our Chief Revenue Officer, this VP will build and scale Tunnl's agency go-to-market function end-to-end, owning revenue targets while coordinating closely with our Brand/Corporate, Public Affairs, and Partnerships teams to keep agency strategy aligned with the rest of the business. Success looks like a growing, well-managed agency channel that becomes a durable, repeatable source of recurring revenue for Tunnl.

## Responsibilities

- Own and grow net new agency sales pipeline, from prospecting through close, across media agency holding companies, independent agencies, and adjacent partners.
- Deepen and expand revenue within Tunnl's existing agency accounts, identifying new use cases and cross-sell opportunities.
- Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure.
- Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to align agency strategy with broader company priorities.
- Represent Tunnl externally as the executive face of our agency relationships, building senior-level trust with agency leadership.
- Report on pipeline, revenue, and channel performance to the CEO and CRO, informing broader commercial strategy.

What Success Looks Like

- Bring deep knowledge of the agency ecosystem and a strong understanding of its business models, priorities, and evolving needs.
- Build trusted relationships with senior agency leaders by listening carefully, offering informed perspective, and consistently delivering value.
- See opportunities before they are obvious and can translate them into compelling partnerships, products, and revenue strategies.
- Pair ambitious thinking with operating discipline, using clear goals, data, and accountability to drive results.
- Thrive in a growing company where you can create structure, make thoughtful decisions with incomplete information, and move quickly from idea to execution.
- Lead with influence across functions, bringing sales, customer success, product, marketing, and leadership together around a shared agency strategy.
- Develop high-performing teams by setting a clear direction, giving people meaningful ownership, and creating a culture of candor and continuous improvement.
- Stay close to customers and the market, turning what you learn into practical insights that shape Tunnl’s broader strategy.
- Approach challenges with curiosity, sound judgment, humility, and a genuine desire to help agencies—and Tunnl—succeed.

Required Qualifications

- 10+ years of experience in agency, media, or partnership sales leadership, with a track record of building and scaling agency go-to-market functions.
- Experience selling into or partnering with media agency holding companies.
- Experience working with social platforms and/or DSPs, whether as a sales partner, channel lead, or platform-side agency lead.
- Experience owning net new sales, channel sales, and account expansion targets simultaneously at a senior level.
- Interest in building and scaling a go-to-market function from the ground up at a fast-growing data and insights company.

## Preferred Qualifications

- MBA or other advanced degree.
- Have built and/or led revenue generating teams.

Why You Should Apply:

- Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.
- A friendly, welcoming, and supportive culture with regular social and team events.
- Comprehensive benefits with excellent medical, vision, and dental coverage.
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
- Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).
- Flexible hybrid work policy.
- Flexible paid vacation plus 80 hours of paid sick leave.
- 10 paid company holidays per year.
- 401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).
- Cell phone reimbursement stipend.
- Monthly parking or commuter stipend for VA-based employees.

## About Tunnl

## Company Overview
- **One-liner**: Tunnl is an AI-powered audience intelligence platform that connects research, audience building, targeting, and measurement into a single closed-loop system for advertisers and agencies.
- **Entity Type**: Private (Venture-funded; $2.6M total funding)
- **Headquarters**: Arlington, Virginia, United States
- **Founded**: 2021
- **Founders**: Sara Fagen, Brent Seaborn, Alex Lundry

## Core Business
- **Primary industry/industries**: Audience intelligence, advertising technology, market research, public affairs
- **Target customers**: B2B – advertisers, agencies, public affairs and advocacy organizations, brand marketers
- **Mission or purpose statement**: “Empower advertisers and agencies with the audience intelligence they need to reach the right people with their public affairs, issue advocacy, and brand marketing campaigns.” [tunnldata.com/about-us](https://www.tunnldata.com/about-us)

## Products & Services
- **Tunnl Audience Intelligence Platform (SaaS)**: An end-to-end platform that integrates survey research, audience creation, media targeting (including linear TV, CTV, digital), and campaign measurement in a single closed loop. The platform leverages over 6.9 trillion proprietary data points, 23,000+ predictive models, and AI to generate 700 billion predictions per year. [tunnldata.com](https://www.tunnldata.com/)
- **Premier Audience Suite**: Off-the-shelf audience segments covering U.S. policy opinion makers and other high-value targets. [tunnldata.com](https://www.tunnldata.com/)
- **Reach & Frequency / Linear TV Measurement**: A self-serve TV rating feature for linear TV advertisers to plan and measure reach and frequency. [tunnldata.com](https://www.tunnldata.com/)
- **Model Library**: Over 23,000 predictive tools for audience targeting and opinion scoring. [tunnldata.com](https://www.tunnldata.com/)

## Competitive Advantages
- **Proprietary data moat**: Over 20 years of opinion data scored on every U.S. adult (dating back to 2003), creating a dataset competitors cannot replicate quickly. [tunnldata.com](https://www.tunnldata.com/)
- **Closed-loop platform**: Unlike fragmented approaches (separate vendors for research, audience, media buying, measurement), Tunnl connects everything in one AI-driven system, turning insights directly into actions.
- **AI infrastructure**: 700 billion AI-driven predictions per year, 23,000+ models, and 6.9 trillion data points provide scale and accuracy.
- **Political campaign heritage**: Founders originated from high-stakes political campaigns, giving deep expertise in persuasion and audience movement.

## Strategic Focus
- **Expand CTV and linear TV targeting**: The FreeWheel integration aims to accelerate political and public affairs targeting across connected TV for upcoming election cycles.
- **Self-serve capabilities**: Enabling advertisers to plan and measure TV reach without manual intervention.
- **Closed-loop intelligence**: Continue to shorten the cycle from research to measurement, allowing clients to see individual-level opinion shifts and message effectiveness in weeks, not months.
- **Industry diversification**: While rooted in political/public affairs, Tunnl is expanding into brand marketing and other outcome-driven industries.

## Why Work Here
- **Culture**: Described as “smart, curious, and driven” with a collaborative, cross-functional environment. The team values innovation and strategic problem-solving.
- **Remote/Hybrid Policy**: Flexible remote work policy is explicitly offered. [tunnldata.com/careers](https://www.tunnldata.com/careers)
- **Perks**:
  - Unlimited vacation days plus a company holiday between Christmas and New Year’s
  - Employer 401k match
  - Paid sick leave
  - Team events (trivia, sports brackets, driving ranges)
- **Growth Opportunities**: 25% headcount growth in the last year, with open roles across business development, research, media strategy, and account management. The company encourages personal and professional development.
- **Engineering & Product**: Technical staff makes up 17% of the team (12 people). The product and engineering teams work on cutting-edge AI and data infrastructure.
- **Employee Rating**: 4.2/5.0 on LinkedIn (based on 4 reviews), with high marks for work-life balance (4.4) and culture (4.3).

## Sources
1. [tunnldata.com](https://www.tunnldata.com/)
2. [tunnldata.com/about-us](https://www.tunnldata.com/about-us)
3. [tunnldata.com/careers](https://www.tunnldata.com/careers)
4. [tunnldata.com/our-team](https://www.tunnldata.com/our-team)
5. [linkedin.com/company/tunnldata](https://www.linkedin.com/company/tunnldata)

## Other roles at Tunnl

- [Manager, People Operations](https://feeny.ai/job/manager-people-operations-tunnl-washington-04e1jdqem11a) — Washington, DC
- [Product Manager, Audience Products](https://feeny.ai/job/product-manager-audience-products-tunnl-washington-rbxezea1cg7s) — Washington, DC
- [Manager, Data Partnerships](https://feeny.ai/job/manager-data-partnerships-tunnl-remote-0h122qeq1w60)
- [Business Development Representative (BDR)](https://feeny.ai/job/business-development-representative-bdr-tunnl-washington-ehmc9y7htx7y) — Washington, DC
- [Executive Business Development Representative (BDR)](https://feeny.ai/job/executive-business-development-representative-bdr-tunnl-washington-kwgresavn6da) — Washington, DC
- [Associate Vice President, Research & Data Operations](https://feeny.ai/job/associate-vice-president-research-data-operations-tunnl-washington-5ef8rm4t07s6) — Washington, DC
- [Director, Business Development (Public Affairs & Advocacy)](https://feeny.ai/job/director-business-development-public-affairs-advocacy-tunnl-washington-ap4s20mz7at8) — Washington, DC
- [Senior Director, Business Development - Brands](https://feeny.ai/job/senior-director-business-development-brands-tunnl-remote-0wacjgf1ydmz)