---
title: 'Vice President, Influencer Marketing (Advocacy) at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-influencer-marketing-advocacy-orchestra-new-york-j5fadw0qqnds'
type: 'job'
last_seen: '2026-10-30'
---

# Vice President, Influencer Marketing (Advocacy) at Orchestra

- **Company:** Orchestra
- **Location:** New York, NY / Washington, DC
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8909053002

## Job description

Anticipated State Date: January 2027

## ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and [Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at [www.orchestraco.com](https://www.orchestraco.com/).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow.

## ABOUT THIS ROLE

We’re seeking a Vice President, Influencer Marketing (Advocacy) to lead influencer strategy across Orchestra’s Impact & Philanthropy and Public Affairs practices.

This role is designed for a senior strategist who understands how creators, celebrities, advocates, experts, community leaders and other trusted voices can shape public opinion, build credibility and inspire action.

You will set the strategic vision for influencer marketing across both practices, developing integrated programs that connect the right audiences with the right messengers, messages and moments. You will serve as a senior advisor to clients, partner closely with account teams, mentor team members and help grow Orchestra’s influencer marketing capabilities.

Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. Team members are expected to work in-office at least 3 days per week.

## ABOUT THE TEAM

Our Impact & Philanthropy and Public Affairs teams work with organizations navigating complex issues that shape communities, industries and public conversation.

Across Impact & Philanthropy and Public Affairs, we partner with foundations, nonprofits, advocacy organizations, mission-driven institutions and clients across sectors including healthcare, technology, education, infrastructure, land use and economic development.

Together, our teams bring expertise across communications, advocacy, media relations, digital, research, creative, paid media and influence to build integrated campaigns that reach and move key audiences.

## ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Influencer Marketing (Advocacy), you will…

- Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, while also supporting clients across sectors such as consumer, corporate, technology and other industries as opportunities arise, building awareness, trust, engagement and action
- Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories that reach and resonate with priority audiences
- Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues
- Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities
- Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification
- Partner across Public Affairs, Impact & Philanthropy, and a range of other client verticals, including consumer, corporate, technology and other industries, collaborating with PR, digital, research, creative and paid media teams while mentoring team members and supporting new business

Essential skills:

- 8+ years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across a range of client sectors, including consumer, corporate, technology, healthcare and other industries
- Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work
- Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices
- Strong understanding of how culture, public opinion and information move across social and digital platforms
- Experience managing influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while ensuring programs meet both client objectives and financial expectations
- Strong judgment around sensitive issues, reputational risk and messenger credibility, with the ability to counsel senior clients confidently
- Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution across multiple clients and priorities
- Support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals, and identifying opportunities to expand influencer capabilities across existing and prospective clients

## WORKING AT ORCHESTRA

Salary range  $140,000 - $155,000, plus eligibility for an end of year bonus based on firm, team and individual performance.

## #LI-BM1

#LI-Hybrid

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

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