---
title: 'Vice President, Influencer Marketing (Consumer) at Orchestra'
canonical: 'https://feeny.ai/job/vice-president-influencer-marketing-consumer-orchestra-new-york-f9rkwe7ch90v'
type: 'job'
last_seen: '2026-10-30'
---

# Vice President, Influencer Marketing (Consumer) at Orchestra

- **Company:** Orchestra
- **Location:** New York, NY
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8909011002

## Job description

Anticipated State Date: January 2027

## ABOUT ORCHESTRA

Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, Orchestra has acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THIS ROLE

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid — and who builds innovative, first-to-market programs that generate headlines, shape conversation, and deliver omnichannel impact.

We are looking for a modern influence architect: someone who understands how to translate brand ambition into culturally resonant storytelling, scalable creator ecosystems, and fully integrated campaigns that connect social, PR, experiential, partnerships, and performance marketing into one cohesive narrative.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

## ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Influencer Marketing, you will …

- Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
- Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
- Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
- Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
- Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
- Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
- Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
- Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
- Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
- Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
- Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel

Essential skills:

- 8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
- Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
- Deep understanding of the modern influence ecosystem — including organic content, paid amplification, performance marketing and platform-specific optimization
- Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
- Experience managing influencer program budgets and navigating talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms
- Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
- Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations
- Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
- Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
- Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected
- Passion for staying ahead of emerging platforms, technologies, and cultural shifts — and the ability to apply them in ways that differentiate brands in the marketplace

## WORKING AT ORCHESTRA

Salary (commensurate with experience and skills): $135,000 - $155,000, plus eligibility for an end of year bonus based on firm, team and individual performance.

## #LI-BM1

#LI-Hybrid

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

## Other roles at Orchestra

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- [Associate Account Executive, Consumer Lifestyle](https://feeny.ai/job/associate-account-executive-consumer-lifestyle-orchestra-los-angeles-5nmjmxm3ja02) — Los Angeles, CA
- [Senior Account Executive, Consumer Tech (Public Relations)](https://feeny.ai/job/senior-account-executive-consumer-tech-public-relations-orchestra-new-york-mk4csb783mbf) — New York, NY
- [Account Executive, Beauty & Lifestyle](https://feeny.ai/job/account-executive-beauty-lifestyle-orchestra-new-york-m8pap1me326p) — New York, NY
- [Director, Influencer Marketing (Consumer)](https://feeny.ai/job/director-influencer-marketing-consumer-orchestra-new-york-6ry0y6xqtyct) — New York, NY
- [Vice President, Influencer Marketing (Advocacy)](https://feeny.ai/job/vice-president-influencer-marketing-advocacy-orchestra-new-york-j5fadw0qqnds) — New York, NY / Washington, DC
- [Director, Consumer Health & Wellness (Public Relations)](https://feeny.ai/job/director-consumer-health-wellness-public-relations-orchestra-new-york-cmxt4z8dm55s) — New York, NY
- [Vice President, Public Relations (Healthcare Technology)](https://feeny.ai/job/vice-president-public-relations-healthcare-technology-orchestra-new-york-ny-or-vpa2qynas808) — New York NY OR Waltham, MA
- [Executive Vice President, Crisis & Reputation Management](https://feeny.ai/job/executive-vice-president-crisis-reputation-management-orchestra-new-york-8wm2x4mf4yrg) — New York, NY / Washington, DC
- [Senior Director, Client Finance](https://feeny.ai/job/senior-director-client-finance-orchestra-new-york-eb40m8ytywkm) — New York, NY